Ethical jewelry brand HASUNA will open a limited-time concept store from November 21st to 25th in the showcase on the first floor of Spiral in Minami-Aoyama, Tokyo.

The concept store expresses Hasuna's new concept, "PERPETUAL JEWELRY." "PERPETUAL" has the meanings of "unending" and "enduring," and the store will offer a variety of timelessly beautiful jewelry that continues to be loved through the ages, created with consideration for people's activities and nature.

The interior of the store has been designed to be a simple, artistic space that evokes the new Hasuna worldview, and will display the brand's full lineup, from new collections to bridal jewelry.