Popular influencer "kinoko," affiliated with GROVE Inc., has launched her own apparel brand, "Omat Unelma." The 2020 Autumn/Winter collection is now on sale and receiving rave reviews.
With over 300,000 followers on social media, kinoko is also active as a model. Leveraging her unique sense of style, she has previously produced apparel goods and has now launched her own apparel brand, "Omat Unelma."
Omat Unelma means "one's own dream" in Finnish. The name embodies kinoko's desire to be a brand that can gently support the dreams that everyone has for a long time.
■Omat Unelma 2020AW Collection
With the 2020AW collection, which went on sale on October 1st, we wanted to deliver items that were the catalyst for kinoko's transformation into the person she is today. We wanted to create something that is easy to pick up for people who want to change themselves, just as their favorite "clothes" changed them. We have created "relaxed and stylish" clothing made with basic items, packed with gentle attention to detail.
Omat Unelma 2020AW is available for pre-order only. Please take a look at the items that are filled with kinoko's thoughts and attention to detail.
Official website: https://omatunelma.com/
Official Instagram: https://www.instagram.com/omat_unelma_official/
■Comment from kinoko
Until a few years ago, I had lightly thought, "I hope I can start my own brand someday," but as I learned more about and grew to love various brands and clothing, I began to feel conflicted about starting a brand halfway, especially because I loved them so much.
When I was approached about starting a brand, I found out that I would be able to create the clothes I envisioned together with a designer I respect, and my previous conflicts changed into a desire to "take on the challenge," and to grow together with the brand. My "resolve to start a brand" also solidified, and so I launched "Omat Unelma."
To me, clothes are like the clothes we wear in our lives; they change us as we go about our daily lives and accompany us through life. With that in mind, I strongly hope that the clothes from this brand will become something that gently accompanies the lives of those who purchase them.
Although I am still inexperienced, I will strive to grow with the brand and the clothes, and to be able to provide comfortable clothing for everyone.
■kinoko profile
An Instagrammer characterized by her large glasses, hat, and short hair. She has become a hot topic, especially on social media, for her resemblance to a popular manga character. She also has a deep knowledge of fashion, and many fans admire her and have started shopping at the same second-hand clothing stores!
YouTube: https://www.youtube.com/channel/UC5ry_Nn-9q-aCO0irGxRRsA
Twitter: https://twitter.com/kinoooooooko3
Instagram: https://www.instagram.com/kinoooooooko3/
■About GROVE Inc.
GROVE is an influencer production company with approximately 150 exclusive creators and over 750 registered creators. With a focus on media promotion using influencers, the company also engages in web video production, SNS account management, influencer management, fan business and merchandise sales.
URL: https://grove.tokyo/
Click here for company press release details
With over 300,000 followers on social media, kinoko is also active as a model. Leveraging her unique sense of style, she has previously produced apparel goods and has now launched her own apparel brand, "Omat Unelma."
Omat Unelma means "one's own dream" in Finnish. The name embodies kinoko's desire to be a brand that can gently support the dreams that everyone has for a long time.
■Omat Unelma 2020AW Collection
With the 2020AW collection, which went on sale on October 1st, we wanted to deliver items that were the catalyst for kinoko's transformation into the person she is today. We wanted to create something that is easy to pick up for people who want to change themselves, just as their favorite "clothes" changed them. We have created "relaxed and stylish" clothing made with basic items, packed with gentle attention to detail.
Omat Unelma 2020AW is available for pre-order only. Please take a look at the items that are filled with kinoko's thoughts and attention to detail.
Official website: https://omatunelma.com/
Official Instagram: https://www.instagram.com/omat_unelma_official/
■Comment from kinoko
Until a few years ago, I had lightly thought, "I hope I can start my own brand someday," but as I learned more about and grew to love various brands and clothing, I began to feel conflicted about starting a brand halfway, especially because I loved them so much.
When I was approached about starting a brand, I found out that I would be able to create the clothes I envisioned together with a designer I respect, and my previous conflicts changed into a desire to "take on the challenge," and to grow together with the brand. My "resolve to start a brand" also solidified, and so I launched "Omat Unelma."
To me, clothes are like the clothes we wear in our lives; they change us as we go about our daily lives and accompany us through life. With that in mind, I strongly hope that the clothes from this brand will become something that gently accompanies the lives of those who purchase them.
Although I am still inexperienced, I will strive to grow with the brand and the clothes, and to be able to provide comfortable clothing for everyone.
■kinoko profile
An Instagrammer characterized by her large glasses, hat, and short hair. She has become a hot topic, especially on social media, for her resemblance to a popular manga character. She also has a deep knowledge of fashion, and many fans admire her and have started shopping at the same second-hand clothing stores!
YouTube: https://www.youtube.com/channel/UC5ry_Nn-9q-aCO0irGxRRsA
Twitter: https://twitter.com/kinoooooooko3
Instagram: https://www.instagram.com/kinoooooooko3/
■About GROVE Inc.
GROVE is an influencer production company with approximately 150 exclusive creators and over 750 registered creators. With a focus on media promotion using influencers, the company also engages in web video production, SNS account management, influencer management, fan business and merchandise sales.
URL: https://grove.tokyo/
Click here for company press release details
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