Crocs and Justin Bieber team up for a limited edition Drew House shoe in signature yellow.

Oct 9, 2020
Crocs Japan, a casual footwear brand offering a wide range of products to suit every lifestyle, is pleased to announce its first collaboration with Drew House, the apparel brand produced by Grammy Award-winning global artist Justin Bieber. The limited edition "Crocs X Justin Bieber with Drew Classic Clog" features Crocs' iconic silhouette in Drew House's signature yellow color, and comes with eight original Jibbitz™ charms that are full of Justin's laid-back style.

Courtesy of Ryan GoodCourtesy of Ryan Good
https://www.crocs.co.jp/collaborations/justin-bieber.html

A collaboration has finally come to fruition between Justin, a longtime Crocs fan and a global fashion icon in the streetwear scene, and Crocs, whose slogan, "Come As You Are," embodies the idea of "keeping the wearer's feet comfortable at all times." Justin was seen wearing the items for the first time on October 7th, and has released further teasers on his Instagram and Twitter. When he takes part in the "Real or Cake Challenge" on social media, he discovers that the shoe he cuts into is actually a real cake, featuring every detail of the collaboration items.

A statement from Justin Bieber himself:
"As an artist, I believe it's important that my work is true to my own style. I always wear Crocs, so when it came time to design these shoes, the ideas came very naturally. I just focused on making cool items that I would want to wear myself."

Justin is known to be a Crocs fan in his personal life, and has often been seen wearing them on various occasions. He has often been seen styling the colorful Classic Clog with Jibbitz™ charms.

Heidi Cooley, Head of Global Marketing at Crocs, had this to say about the collaboration: "October is Crocs' brand moment, dubbed 'Croctober.' We believe that our collaboration with Justin Bieber will be even more exciting news for Crocs fans at such a special time. Our brand values and Justin's belief in 'True to yourself' resonate with each other, making this collaboration both authentic and exciting."

Justin's latest single, "Holy," featuring Chance The Rapper, reached No. 1 on the Spotify Global Chart, racking up 120 million streams in its first week of release. It also broke a record for the most daily plays on his official YouTube account. With more than 55 million monthly listeners on Spotify, Justin is one of the world's most-listened-to artists. His Instagram following has also surpassed 148 million. His fifth studio album, "CHANGES," reached number one on the US album chart and sold one million copies worldwide in its first week. His YouTube Originals documentary series, "Justin Bieber: Seasons," set a new record for the most views in its first week of release among YouTube Originals premieres. He is now the first artist to reach 50 million subscribers, making him a truly dominant presence on YouTube. Drew House and Crocs' first collaboration, the limited-edition "Crocs X Justin Bieber with Drew Classic Clog," will be available for purchase worldwide starting October 14 at 10:00 AM JST on the official Crocs online store (www.crocs.co.jp/collaborations/justin-bieber.html). The clog will be priced at ¥6,000 (excluding tax) and available in sizes 22cm to 30cm.

About Crocs
Crocs (Nasdaq: CROX) is a brand offering innovative casual footwear for men, women, and children. The brand offers a footwear collection that combines comfort with beloved style. Nearly all Crocs shoes are made with Croslite™, a proprietary material developed for superior comfort. As part of its 2020 Come As You Are™ campaign, the brand will be rolling out a campaign embodying the motto "Come As You Are™," which embodies the idea of "making the wearer's feet comfortable at all times." For more campaign details, please visit the official online store (https://www.crocs.co.jp), official Instagram (@crocsjp), official Twitter (@crocsJP), and official Facebook (@crocsJP).



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