Ground Y is a brand that proposes new possibilities in fashion with a "genderless" and "ageless" style, filtering its ideas through the lens of Yohji Yamamoto and incorporating multifaceted elements that sync with its concept. A collaboration has been decided between the brand and 7ORDER, a group that creates their own form of entertainment by venturing across genres such as music, theater, art and fashion.

When Shibuya PARCO's Ground Y opened in November 2019, 7ORDER members Morita Miyuto and Nagatsuma Reo appeared in the opening key visual, and since then the two groups have deepened their relationship by providing costumes and more. Ground Y will be creating the costumes for the music video for 7ORDER's new song "&Y," which was written specifically for this collaboration. The costumes, reflecting the song's image and the band members' passion, feature handwritten messages and motifs by 7ORDER member Miyu Morita, as well as playful, gimmicky details. To commemorate this promotion, we also plan to release collaboration merchandise. We will provide the latest information on the release and additional details of the new song "&Y" and collaboration merchandise around mid-November. Original Sticker Giveaway Campaign Exclusively for Ground Y Official LINE Account Registered Users
To commemorate this collaboration, we are holding an original sticker giveaway campaign. Followers of the Ground Y official LINE account can send a message using the keyword [&Y] on the official Ground Y LINE account to receive a digital ticket redeemable for an original sticker at a Ground Y directly managed store. Present your digital ticket to a sales staff member at the relevant store during the period below.

■Digital ticket distribution period: From 12:00 on Wednesday, October 7th to 23:59 on Thursday, November 19th
■Sticker exchange period: From Friday, November 20th until stickers run out
*Please note that numbers are limited
■Exchange locations: Shinsaibashi PARCO (scheduled to open mid-November), Shibuya PARCO, GINZA SIX, LAFORET Harajuku
Ground Y official LINE account @Ground Y https://page.line.me/bgj1098w


■7ORDER PROFILE
This project was launched in May 2019 by seven members: Yasui Kentaro, Sanada Yuma, Morohoshi Shoki, Morita Miyuto, Hagiya Keigo, Abe Renran, and Nagatsuma Reo. With the motto of "Let's all create happiness together," they share "irreplaceable moments" with their fans through activities in a variety of genres, including music, theater, art, and fashion.
OFFICIAL HP https://7order.jp
OFFICIAL Twitter@7order_official
OFFICIAL Instagram @7order_project_official
OFFICIAL YouTube https://www.youtube.com/channel/UCHs0XM04nZ8zKZFxMIMajVA

▼Shop information
Ground Y GINZA SIX 4F, 6-10-1 Ginza, Chuo-ku, Tokyo 104-0061 TEL 03-6264-5165
Ground Y LAFORET HARAJUKU 1-11-6 Jingumae, Shibuya-ku, Tokyo 150-0001 1F TEL 03-6455-5277
Ground Y SHIBUYA PARCO 15-1 Udagawacho, Shibuya-ku, Tokyo 153-8377 2F TEL 03-6427-8984
Ground Y THE SHOP YOHJI YAMAMOTO http://theshopyohjiyamamoto.jp/JP/shop/c/c20

▼official media
Ground Y Official HP http://yohjiyamamoto.co.jp/groundy
Ground Y Official Facebook @Ground Y Official https://www.facebook.com/groundy.yohjiyamamoto
Ground Y Official Twitter @Ground Y Official https://twitter.com/ground_y
Ground Y Official Instagram @ground_y_Official https://www.instagram.com/ground_y_official
Ground Y Official LINE https://page.line.me/bgj1098w



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