What happens when two icons with distinct visions meet? Bvlgari and Hiroshi Fujiwara, both maestros with world-shattering vision and creativity, have decided to partner on this project. This newly created timepiece will have a special presence in the design industry and in Japan. Bvlgari has a long history of releasing unconventional timepieces. The pursuit of aesthetic sense and a commitment to materials have always been at the heart of the creative process for each new project, setting new trends. The "BVLGARI BVLGARI" collection, launched in the mid-1970s, was the first to feature two brand names engraved on the bezel. This gradually became a trend in the watch industry from the mid-1970s, with several brands subsequently introducing engraved bezels. Meanwhile, Japanese creative director Hiroshi Fujiwara, known for his wide-ranging innovations in the fashion industry, is also known as a "street fashion icon." The result of this collaboration: The "FRAGMENT x BVLGARI BVLGARI Japan Limited Edition" combines the spirit of the Roman Maison with that of the Japanese creative director, who subtly expresses the latest cultural trends. While this new model adheres to BVLGARI's historical design, it goes beyond previous elements with a sandblasted stainless steel bezel and case engraved with "BVLGARI" and "FRGMT." The jet-black lacquer dial features the "FRGMT" logo and a design without indexes. The bracelet features a sandblasted stainless steel ardillon buckle and a black and gray NATO strap with a loop. The movement is equipped with Bvlgari's automatic mechanical movement, caliber BVL 191.

The "FRAGMENT x BVLGARI Bvlgari Bvlgari Japan Limited Model" will be released as a Japan-only timepiece of 250 pieces, combining modern coolness and lightness, fusing two bold and creative visions.



"FRAGMENT x BVLGARI BVLGARI Japan Limited Edition Model"

Product Number & Price: SAP103443 ・ 500,000 yen (excluding tax)
Movement: BVL 191 Solotempo, mechanical manufacture automatic movement
Hour, minute, and second displays, beveled and snailed finish, Côtes de Genève,
: 3.8mm thick, 25.6mm diameter, 28,800 vph, 42-hour power reserve
Dial: Black lacquer dial without indexes, FRAGMENT design logo, date display at 3 o'clock
Case: 41mm diameter, sandblasted stainless steel case, see-through case back
Bracelet: Black and grey NATO strap, sandblasted stainless steel
ardillon buckle and loop, interchangeable black NATO strap included
Water resistance: 50m
Release date: November 2020
Limited number: Limited to 250 pieces
Pre-orders for this collection will begin on October 5th via the official Bvlgari LINE account, and on October 15th at the Bvlgari online shop
Please check the official Bvlgari LINE account using the QR code below.





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