Global fitness brand Reebok, which was announced in partnership with adidas last year and made a big splash with its INSTAPUMP FURY BOOST™, will release two contrasting models, "URBAN NIGHT EXPLORE" and "STICKER CITY," as the second and third installments of the second season on October 9, 2020. In advance of the release, pre-orders will begin at 10:00 AM on October 5, 2020, at the Reebok online shop (https://reebok.jp/classic/instapump-fury-boost/) and select retailers.
■The second season of the much talked about "INSTAPUMP FURY BOOST™"
Last year, to commemorate the 25th anniversary of the release of "INSTAPUMP FURY," Reebok incorporated Adidas' revolutionary midsole technology BOOST into their signature model, "INSTAPUMP FURY BOOST™," which became a hot topic among sneaker fans.
Following on from the first release in August known as the "Tricolor," this fall's "INSTAPUMP FURY BOOST™" collection marks the second season, and the second and third models will now be released simultaneously.
▲“Tricolor”
First up is the "URBAN NIGHT EXPLORE" model, which is all black from the outsole to the air bladder. Reflective material is woven into the upper, and the bladder features the "pump x BOOST" logo. Another model, "STICKER CITY," features sticker-style all-over graphics of past Pump models and related motifs. The collage-style graphics pay homage to "R.A.C. (Reebok Advanced Concepts)," a special team formed within Reebok in the 1990s to develop innovative products.
This season's "INSTAPUMP FURY BOOST™" is themed "A Future State of Mind," expressing the INSTAPUMP FURY's timeless power to challenge the future. Boasting a unique presence in every era, from the mid-1990s to the 2010s and now, its futuristic silhouette is a shoe that brings out the individuality and charm of the wearer.
▼For more information on the "INSTAPUMP FURY BOOST™", click here
URL: https://reebok.jp/classic/instapump-fury-boost/
■ The "INSTAPUMP FURY BOOST™" lineup, introduced in 2019
The "INSTAPUMP FURY BOOST™" attracted a lot of attention with the release of the first "PROTOTYPE" model, which featured colorway that was said to have been used by Steven Smith, the original designer of the "INSTAPUMP FURY," on samples from the "INSTAPUMP FURY" development stage. The second wave of releases featured the "OG MEETS OG," which featured the original "InstaPump Fury" colorway, commonly known as "citron," and the colorway of the early "Ultraboost" model, which featured Adidas's signature cushioning technology. The third wave was then released in a minimalist "Black & White" colorway, which has since become a popular series.
▲PROTOTYPE
▲OG MEETS OG
▲OG MEETS OG
▲BLACK
▲WHITE
■Product Overview
Name: INSTAPUMP FURY BOOST "URBAN NIGHT EXPLORE"
●Product number/color: [G57662] Black/True Gray/White
●Sizes: 23.0cm - 31.0cm (Unisex) *30.5cm not available
●Store price: 26,400 yen (tax included)
Name: INSTAPUMP FURY BOOST "STICKER CITY"
●Item number/color: [G57659] Black/White/True Gray
●Size: 23.0cm - 31.0cm (Unisex) *30.5cm not available
●In-store price: 26,400 yen (tax included)
●Release date: Friday, October 9, 2020
*Pre-orders will begin from 10:00 on Monday, October 5, 2020 at the Reebok Online Shop, ZOZOTOWN, Rakuten Fashion, and Locondo
●Retail locations:
・Reebok Online Shop (https://reebok.jp/classic/instapump-fury-boost/)
・Reebok Store Shibuya
・Reebok Classic Store (Harajuku, HEP・Reebok Fithub (LaLaport EXPOCITY, Hakata Canal City OPA) ・ZOZOTOWN (http://zozo.jp/shop/reebok/) ・Rakuten Fashion (https://brandavenue.rakuten.co.jp/ba/shop-reebok/) ・Locondo (https://www.locondo.jp/shop/in-shop/SREB1055D) ・ABC-MART GRANDSTAGE stores / Billy's stores / atmos-tokyo.com / KICKS LAB. / mita sneakers / Sneakersnstuff Tokyo Store / Styles OFFICIAL ONLINE STORE calif / UNDEFEATED / UPTOWN Deluxe / Isetan Shinjuku store 。
■What is "INSTAPUMP FURY"?
"INSTAPUMP FURY" was released in 1994 as a running shoe that incorporated Reebok's signature fitting technology, "The Pump Technology." This model allows air to be taken in through an inflatable chamber (air holes) to freely adjust the fit of the shoe. Last year marked the 25th anniversary of its release, and various special models were released as part of the anniversary project, attracting attention, starting with the re-release of the highly popular original colorways, "Citron" and "Sax."
■What is "BOOST"?
"BOOST" is a midsole technology that Adidas adopted for its running shoes in 2013. Made with an innovative material that offers excellent cushioning and rebound, it converts impact energy into rebound force upon landing, allowing you to run with minimal effort. Its "BOOST" functionality is consistently maintained, with minimal temperature changes, ensuring consistent cold and heat resistance for effective performance in any environment. It also boasts excellent durability.
Click here for company press release details
■The second season of the much talked about "INSTAPUMP FURY BOOST™"
Last year, to commemorate the 25th anniversary of the release of "INSTAPUMP FURY," Reebok incorporated Adidas' revolutionary midsole technology BOOST into their signature model, "INSTAPUMP FURY BOOST™," which became a hot topic among sneaker fans.
Following on from the first release in August known as the "Tricolor," this fall's "INSTAPUMP FURY BOOST™" collection marks the second season, and the second and third models will now be released simultaneously.
▲“Tricolor”First up is the "URBAN NIGHT EXPLORE" model, which is all black from the outsole to the air bladder. Reflective material is woven into the upper, and the bladder features the "pump x BOOST" logo. Another model, "STICKER CITY," features sticker-style all-over graphics of past Pump models and related motifs. The collage-style graphics pay homage to "R.A.C. (Reebok Advanced Concepts)," a special team formed within Reebok in the 1990s to develop innovative products.
This season's "INSTAPUMP FURY BOOST™" is themed "A Future State of Mind," expressing the INSTAPUMP FURY's timeless power to challenge the future. Boasting a unique presence in every era, from the mid-1990s to the 2010s and now, its futuristic silhouette is a shoe that brings out the individuality and charm of the wearer.
▼For more information on the "INSTAPUMP FURY BOOST™", click here
URL: https://reebok.jp/classic/instapump-fury-boost/
■ The "INSTAPUMP FURY BOOST™" lineup, introduced in 2019
The "INSTAPUMP FURY BOOST™" attracted a lot of attention with the release of the first "PROTOTYPE" model, which featured colorway that was said to have been used by Steven Smith, the original designer of the "INSTAPUMP FURY," on samples from the "INSTAPUMP FURY" development stage. The second wave of releases featured the "OG MEETS OG," which featured the original "InstaPump Fury" colorway, commonly known as "citron," and the colorway of the early "Ultraboost" model, which featured Adidas's signature cushioning technology. The third wave was then released in a minimalist "Black & White" colorway, which has since become a popular series.
▲PROTOTYPE▲OG MEETS OG▲OG MEETS OG▲BLACK▲WHITE■Product Overview
Name: INSTAPUMP FURY BOOST "URBAN NIGHT EXPLORE"
●Product number/color: [G57662] Black/True Gray/White
●Sizes: 23.0cm - 31.0cm (Unisex) *30.5cm not available
●Store price: 26,400 yen (tax included)
Name: INSTAPUMP FURY BOOST "STICKER CITY"
●Item number/color: [G57659] Black/White/True Gray
●Size: 23.0cm - 31.0cm (Unisex) *30.5cm not available
●In-store price: 26,400 yen (tax included)
●Release date: Friday, October 9, 2020
*Pre-orders will begin from 10:00 on Monday, October 5, 2020 at the Reebok Online Shop, ZOZOTOWN, Rakuten Fashion, and Locondo
●Retail locations:
・Reebok Online Shop (https://reebok.jp/classic/instapump-fury-boost/)
・Reebok Store Shibuya
・Reebok Classic Store (Harajuku, HEP・Reebok Fithub (LaLaport EXPOCITY, Hakata Canal City OPA) ・ZOZOTOWN (http://zozo.jp/shop/reebok/) ・Rakuten Fashion (https://brandavenue.rakuten.co.jp/ba/shop-reebok/) ・Locondo (https://www.locondo.jp/shop/in-shop/SREB1055D) ・ABC-MART GRANDSTAGE stores / Billy's stores / atmos-tokyo.com / KICKS LAB. / mita sneakers / Sneakersnstuff Tokyo Store / Styles OFFICIAL ONLINE STORE calif / UNDEFEATED / UPTOWN Deluxe / Isetan Shinjuku store 。
■What is "INSTAPUMP FURY"?
"INSTAPUMP FURY" was released in 1994 as a running shoe that incorporated Reebok's signature fitting technology, "The Pump Technology." This model allows air to be taken in through an inflatable chamber (air holes) to freely adjust the fit of the shoe. Last year marked the 25th anniversary of its release, and various special models were released as part of the anniversary project, attracting attention, starting with the re-release of the highly popular original colorways, "Citron" and "Sax."
■What is "BOOST"?
"BOOST" is a midsole technology that Adidas adopted for its running shoes in 2013. Made with an innovative material that offers excellent cushioning and rebound, it converts impact energy into rebound force upon landing, allowing you to run with minimal effort. Its "BOOST" functionality is consistently maintained, with minimal temperature changes, ensuring consistent cold and heat resistance for effective performance in any environment. It also boasts excellent durability.
Click here for company press release details
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