World Co., Ltd. began selling its newly developed "Eco Fashion Masks" on its directly managed fashion online store, "World Online Store," on October 1st as the third wave of mask sales as part of its efforts to prevent COVID-19 infection. Production will continue with an eye toward sales at World Group directly managed stores.
*The first wave of "WORLD for the World" masks will be released in early May, with the second wave for summer use to be released in July.
World's "Eco Fashion Masks" and "World Online Store" mask sales sites: https://store.world.co.jp/s/mask/
Masks are a year-round necessity, with a wide variety of designs available on the market. The members of World Production Partners, a production subsidiary of the World Group, have been working on the development of this mask with the desire to create a stylish mask that only a fashion company can provide.
In addition to research by World Group's highly skilled pattern makers into creating a beautiful silhouette that conforms to the face when worn, they pursued design and functionality, such as easy care and the use of eco-friendly materials made from 100% recycled polyester, and after repeated prototype production and wear tests, they arrived at a mask that they were satisfied with. In addition, the colors were selected by asking female employees of the World Group for their opinions on a total of 20 combinations. The colors ultimately chosen are not distinctive colors that the masks themselves make a statement, but four gentle, autumnal colors ranging from beige to brown that are easy to incorporate into everyday outfits.
The second inner layer of the mask is made from Kurabo Industries Co., Ltd.'s (Kurabo) antibacterial and antiviral fiber processing technology, "Cleanse(R) (https://www.kurabo.co.jp/cotton/pickup/cleanse.html)," and like the first and second series, each mask is carefully sewn at a J∞QUALITY-certified World Group factory in Japan.
Point 1: Three-dimensional silhouette and subtle color scheme
Taking advantage of the stretch of the bias fabric, the silhouette fits the face. The strings in the same color are longer to enhance the design when worn.
Point 2: Size customization
Adjust the amount of fold in the triangular cloth at the top to find the size that suits you. The silicone adjusters on the strings can be adjusted while the mask is on.
Point 3: Made from 100% recycled PET bottles
Although it uses polyester yarn, it has a natural, dry texture like cotton. It is also resistant to pilling and wrinkles.
Point 4: Easy care
Made from quick-drying polyester material, it can be washed and used every day.
World's "Eco Fashion Mask" Product Details https://store.world.co.jp/s/mask/
Selling price: Adult 1,980 yen (tax included)
Types: 4 colours / Off x White, Off x Beige, Khaki x Beige, Brown x Beige
Material: Body/string... 100% polyester * Second inner layer... 100% cotton
Country of manufacture: Japan * Sewn at World Group's own domestic factory which is J∞QUALITY certified.
A mask that blends in with your everyday outfits, whether at the office or at home. Styling images are also available on the online store.
A World Group employee served as a model to help you visualize how the mask will look when worn, including the size of the mask.
*The coordinated outfit is from this fall's products from INDIVI and TAKEO KIKUCHI.
The three-dimensional silhouette wraps around your mouth for a soft, light feel. The vertical length of the mask can also be adjusted.
New colors now available for the "Antibacterial and Deodorizing Polygiene Mask," which sold out in the first and second releases
The popular "Antibacterial and Deodorizing Polygiene Mask," which sells out every time it is released, combines the functionality of Polygiene (http://polygiene.jp/japan/), an excellent antibacterial and deodorizing technology using silver ions (Ag+) developed by Swedish company Polygiene, with the fashionability of a WORLD design. This time, three colors perfect for autumn are being released. Made from a pique material used in sportswear, the mask has a textured surface that reduces contact with the skin and is lightweight and comfortable to wear.
Selling price:
Adult 990 yen (tax included)
Children's (6-10 years old) 880 yen (tax included)
Available in 3 colours / Beige, Brown, Navy
Material: 50% cotton, 50% polyester
*The excellent antibacterial and deodorizing properties of Polygiene(R) silver ions (Ag+) are applied to the material itself, so the effect lasts for a long time.
Country of production: Thailand
World Group writes the words "WORLD for the World" on the mask packaging as a message to convey our group's thoughts to the world. In order to realize a sustainable society and fulfill our Corporate Social Responsibility (CSR), we are making the most of the resources we can as a fashion company and working to make the production and sale of masks a sustainable activity.
Click here for company press release details
*The first wave of "WORLD for the World" masks will be released in early May, with the second wave for summer use to be released in July.
World's "Eco Fashion Masks" and "World Online Store" mask sales sites: https://store.world.co.jp/s/mask/
Masks are a year-round necessity, with a wide variety of designs available on the market. The members of World Production Partners, a production subsidiary of the World Group, have been working on the development of this mask with the desire to create a stylish mask that only a fashion company can provide.
In addition to research by World Group's highly skilled pattern makers into creating a beautiful silhouette that conforms to the face when worn, they pursued design and functionality, such as easy care and the use of eco-friendly materials made from 100% recycled polyester, and after repeated prototype production and wear tests, they arrived at a mask that they were satisfied with. In addition, the colors were selected by asking female employees of the World Group for their opinions on a total of 20 combinations. The colors ultimately chosen are not distinctive colors that the masks themselves make a statement, but four gentle, autumnal colors ranging from beige to brown that are easy to incorporate into everyday outfits.
The second inner layer of the mask is made from Kurabo Industries Co., Ltd.'s (Kurabo) antibacterial and antiviral fiber processing technology, "Cleanse(R) (https://www.kurabo.co.jp/cotton/pickup/cleanse.html)," and like the first and second series, each mask is carefully sewn at a J∞QUALITY-certified World Group factory in Japan.
Point 1: Three-dimensional silhouette and subtle color scheme
Taking advantage of the stretch of the bias fabric, the silhouette fits the face. The strings in the same color are longer to enhance the design when worn.
Point 2: Size customization
Adjust the amount of fold in the triangular cloth at the top to find the size that suits you. The silicone adjusters on the strings can be adjusted while the mask is on.
Point 3: Made from 100% recycled PET bottles
Although it uses polyester yarn, it has a natural, dry texture like cotton. It is also resistant to pilling and wrinkles.
Point 4: Easy care
Made from quick-drying polyester material, it can be washed and used every day.
World's "Eco Fashion Mask" Product Details https://store.world.co.jp/s/mask/
Selling price: Adult 1,980 yen (tax included)
Types: 4 colours / Off x White, Off x Beige, Khaki x Beige, Brown x Beige
Material: Body/string... 100% polyester * Second inner layer... 100% cotton
Country of manufacture: Japan * Sewn at World Group's own domestic factory which is J∞QUALITY certified.
A mask that blends in with your everyday outfits, whether at the office or at home. Styling images are also available on the online store.
A World Group employee served as a model to help you visualize how the mask will look when worn, including the size of the mask.*The coordinated outfit is from this fall's products from INDIVI and TAKEO KIKUCHI.
The three-dimensional silhouette wraps around your mouth for a soft, light feel. The vertical length of the mask can also be adjusted. New colors now available for the "Antibacterial and Deodorizing Polygiene Mask," which sold out in the first and second releases
The popular "Antibacterial and Deodorizing Polygiene Mask," which sells out every time it is released, combines the functionality of Polygiene (http://polygiene.jp/japan/), an excellent antibacterial and deodorizing technology using silver ions (Ag+) developed by Swedish company Polygiene, with the fashionability of a WORLD design. This time, three colors perfect for autumn are being released. Made from a pique material used in sportswear, the mask has a textured surface that reduces contact with the skin and is lightweight and comfortable to wear.
Selling price:
Adult 990 yen (tax included)
Children's (6-10 years old) 880 yen (tax included)
Available in 3 colours / Beige, Brown, Navy
Material: 50% cotton, 50% polyester
*The excellent antibacterial and deodorizing properties of Polygiene(R) silver ions (Ag+) are applied to the material itself, so the effect lasts for a long time.
Country of production: Thailand
World Group writes the words "WORLD for the World" on the mask packaging as a message to convey our group's thoughts to the world. In order to realize a sustainable society and fulfill our Corporate Social Responsibility (CSR), we are making the most of the resources we can as a fashion company and working to make the production and sale of masks a sustainable activity.
Click here for company press release details
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