Global fitness brand Reebok has collaborated for the first time with yoshiokubo, a Japanese men's fashion brand that has attracted attention for its unique designs. The special model, "Reebok x yoshiokubo," based on Reebok's signature sneakers, will be released on October 9, 2020.
■About "Reebok x yoshiokubo"
The shoes being released this time are the first collaboration model with yoshiokubo, a Japanese men's fashion brand that has attracted global attention for its unique cutting and graphic designs. Based on Reebok's iconic INSTAPUMP FURY and the CLUB C, which celebrated its 35th anniversary this year, these shoes garnered significant attention when they were unveiled at a runway show in Paris in January.
These two models incorporate traditional Japanese cultural elements into their designs. This design embodies designer Yoshio Kubo's desire to inspire more people to take an interest in Japan's proud, ancient culture. The most notable feature is the "Reebok" inscription on the heel, written in an inimitable font. The katakana calligraphy, which appears to have been written with ink and a brush, is inspired by calligraphy, a tradition and aesthetic of Japan and the East. The inscription was created by Kubo's father, who took up a brush to create it for this collaboration. Kubo feels that the unique depth of ink is excellent for expressing various shades of "black," and in this work, not only is the "Reebok" brand name used, but the sole is designed to look like ink has been splashed, and the entire body, including the upper, is in "bokuju color," creating a deep coloring that looks like it has been unevenly dyed. 。
■Comment from Yoshio Kubo
The INSTAPUMP FURY is a shoe with a special presence and an innovative design that is one of the most innovative in sneaker design history. The INSTAPUMP FURY is a shoe with a special presence and an innovative design that is one of the most innovative in sneaker design history. The INSTAPUMP FURY is a shoe with a special presence and an innovative design that is most innovative in sneaker design history. The INSTAPUMP FURY is a shoe with a special presence and an innovative design that is most innovative in sneaker design. The INSTAPUMP FURY is a shoe with a special presence and an innovative design that is most innovative in sneaker design history. The INSTAPUMP FURY is a shoe with a special presence and an innovative design that is most loved around the world. The INSTAPUMP FURY is a shoe with a special presence and an innovative design that is most loved around the world. This time, the design of the sneaker, from the upper to the heel, is as if it has been roughly painted with ink. The various shades of black that the ink possesses highlight the strength of the "INSTAPUMP FURY."
Meanwhile, the "CLUB C," a versatile sneaker beloved worldwide, features a dripping effect that resembles stepping in a puddle of ink. The design has been stripped down to preserve the original appeal of the "CLUB C."
About Designer Yoshio Kubo
After graduating from the University of Philadelphia's School of Textile & Science in 2000, he worked on collections under New York haute couture designer Robert Dence. He returned to Japan in 2004 and founded his own brand, "yoshiokubo," in September of the same year. In January 2017, with the support of Giorgio Armani and the Italian Fashion Council, he presented the "yoshio kubo Fall/Winter 2017 collection" in runway style in Milan. Since then, he has presented collections at Milan Collection, Paris Collection, and other events, continuing to be active at the forefront of the global fashion scene.
At "yoshiokubo," Kubo's desire to "pursue never-before-seen patterns and details" is reflected in his collection, utilizing the solid techniques he cultivated during his couture days. Driven by his desire to "inspire people to rethink clothing design and details," he proposes comfortable everyday clothing that emphasizes functionality as clothing, based on high-quality patterns and meticulous sewing techniques.
■Product Overview
Name: INSTAPUMP FURY OG – YKGF (Instapump Fury YKGF)
●Item number/color: [FY3044] Black/White/Black
●Size: 22.0cm - 31.0cm
*22.5cm and 30.5cm are not available.
●In-store selling price: 22,000 yen (tax included)
Name: CLUB C 85 - YKGF (Club C 85 YKGF)
●Item number/color: [FY3038] Black/White/Black
●Size: 22.0cm - 31.0cm
*30.5cm is not available.
●In-store retail price: 15,400 yen (tax included)
●Release date: Friday, October 9, 2020
●Retail locations:
・Reebok Online Shop (https://reebok.jp)
・Reebok Store Shibuya
・Reebok Classic Store (Harajuku, HEP FIVE, DiverCity Tokyo Plaza, Abeno HOOP, LaLaport Tachikawa Tachihi, Yokohama Vivre, LaLaport Nagoya Minato Aqursu)
・Reebok Fit Hub (LaLaport EXPOCITY, Hakata Canal City OPA)
・ZOZOTOWN (http://zozo.jp/shop/reebok/)
・Rakuten Fashion (https://brandavenue.rakuten.co.jp/ba/shop-reebok/)
・Locondo (https://www.locondo.jp/shop/in-shop/SREB1055D)
・atmos-tokyo.com / All Billy's stores / KICKS LAB. / mita sneakers (FY3044 only) / LOVELESS / MIDWEST / Sneakersnstuff Tokyo Store / UPTOWN Deluxe
・yoshiokubo OFFICIAL WEBSITE (https://yoshiokubo.jp)
Click here for company press release details
■About "Reebok x yoshiokubo"
The shoes being released this time are the first collaboration model with yoshiokubo, a Japanese men's fashion brand that has attracted global attention for its unique cutting and graphic designs. Based on Reebok's iconic INSTAPUMP FURY and the CLUB C, which celebrated its 35th anniversary this year, these shoes garnered significant attention when they were unveiled at a runway show in Paris in January.
These two models incorporate traditional Japanese cultural elements into their designs. This design embodies designer Yoshio Kubo's desire to inspire more people to take an interest in Japan's proud, ancient culture. The most notable feature is the "Reebok" inscription on the heel, written in an inimitable font. The katakana calligraphy, which appears to have been written with ink and a brush, is inspired by calligraphy, a tradition and aesthetic of Japan and the East. The inscription was created by Kubo's father, who took up a brush to create it for this collaboration. Kubo feels that the unique depth of ink is excellent for expressing various shades of "black," and in this work, not only is the "Reebok" brand name used, but the sole is designed to look like ink has been splashed, and the entire body, including the upper, is in "bokuju color," creating a deep coloring that looks like it has been unevenly dyed. 。
■Comment from Yoshio Kubo
The INSTAPUMP FURY is a shoe with a special presence and an innovative design that is one of the most innovative in sneaker design history. The INSTAPUMP FURY is a shoe with a special presence and an innovative design that is one of the most innovative in sneaker design history. The INSTAPUMP FURY is a shoe with a special presence and an innovative design that is most innovative in sneaker design history. The INSTAPUMP FURY is a shoe with a special presence and an innovative design that is most innovative in sneaker design. The INSTAPUMP FURY is a shoe with a special presence and an innovative design that is most innovative in sneaker design history. The INSTAPUMP FURY is a shoe with a special presence and an innovative design that is most loved around the world. The INSTAPUMP FURY is a shoe with a special presence and an innovative design that is most loved around the world. This time, the design of the sneaker, from the upper to the heel, is as if it has been roughly painted with ink. The various shades of black that the ink possesses highlight the strength of the "INSTAPUMP FURY."
Meanwhile, the "CLUB C," a versatile sneaker beloved worldwide, features a dripping effect that resembles stepping in a puddle of ink. The design has been stripped down to preserve the original appeal of the "CLUB C."
About Designer Yoshio Kubo
After graduating from the University of Philadelphia's School of Textile & Science in 2000, he worked on collections under New York haute couture designer Robert Dence. He returned to Japan in 2004 and founded his own brand, "yoshiokubo," in September of the same year. In January 2017, with the support of Giorgio Armani and the Italian Fashion Council, he presented the "yoshio kubo Fall/Winter 2017 collection" in runway style in Milan. Since then, he has presented collections at Milan Collection, Paris Collection, and other events, continuing to be active at the forefront of the global fashion scene.
At "yoshiokubo," Kubo's desire to "pursue never-before-seen patterns and details" is reflected in his collection, utilizing the solid techniques he cultivated during his couture days. Driven by his desire to "inspire people to rethink clothing design and details," he proposes comfortable everyday clothing that emphasizes functionality as clothing, based on high-quality patterns and meticulous sewing techniques.
■Product Overview
Name: INSTAPUMP FURY OG – YKGF (Instapump Fury YKGF)
●Item number/color: [FY3044] Black/White/Black
●Size: 22.0cm - 31.0cm
*22.5cm and 30.5cm are not available.
●In-store selling price: 22,000 yen (tax included)
Name: CLUB C 85 - YKGF (Club C 85 YKGF)
●Item number/color: [FY3038] Black/White/Black
●Size: 22.0cm - 31.0cm
*30.5cm is not available.
●In-store retail price: 15,400 yen (tax included)
●Release date: Friday, October 9, 2020
●Retail locations:
・Reebok Online Shop (https://reebok.jp)
・Reebok Store Shibuya
・Reebok Classic Store (Harajuku, HEP FIVE, DiverCity Tokyo Plaza, Abeno HOOP, LaLaport Tachikawa Tachihi, Yokohama Vivre, LaLaport Nagoya Minato Aqursu)
・Reebok Fit Hub (LaLaport EXPOCITY, Hakata Canal City OPA)
・ZOZOTOWN (http://zozo.jp/shop/reebok/)
・Rakuten Fashion (https://brandavenue.rakuten.co.jp/ba/shop-reebok/)
・Locondo (https://www.locondo.jp/shop/in-shop/SREB1055D)
・atmos-tokyo.com / All Billy's stores / KICKS LAB. / mita sneakers (FY3044 only) / LOVELESS / MIDWEST / Sneakersnstuff Tokyo Store / UPTOWN Deluxe
・yoshiokubo OFFICIAL WEBSITE (https://yoshiokubo.jp)
Click here for company press release details
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