BEAMS Co., Ltd. will begin accepting pre-orders for the fourth installment of the "Aladdin Blue Flame BEAMS JAPAN Model," a collaboration between BEAMS JAPAN and Japan AIC Co., Ltd., on October 2, 2020, with sales commencing on November 20.


The Aladdin Blue Flame stove, a signature Aladdin brand product, is a long-selling product that has continued to improve in quality and safety for over 90 years since its creation without changing its simple structure.

Since 2017, BEAMS JAPAN has released limited-edition collaboration models in different colors each year, which have been well-received. This year, the fourth installment of the "Aladdin Blue Flame BEAMS JAPAN Model" will be released in a new color, "brown." The case itself comes in a brown color that blends in well with any interior, and as always, it comes with an original storage cover printed with the Aladdin and BEAMS JAPAN logos. In addition, to coincide with the release of the new colors, the first collaboration color from 2017, "Indigo Blue," and the "Gray" color released in 2018, will also be re-released in limited quantities. On the first floor of the "BEAMS JAPAN" Shinjuku store, three colors of "Blue Flame," including the new "brown" color, will be on display from October 2nd to October 22nd, when pre-orders begin. BEAMS JAPAN, which promotes a variety of Japanese products and experiences both domestically and internationally, also curates and sometimes reinterprets famous Japanese products. Don't miss this rare opportunity to see all three colors of the timeless standard "Aladdin Blue Flame" special collaboration.

■Product Overview
・Model name: "Aladdin Blue Frame BEAMS JAPAN Model"
*Serial number included (serial number cannot be selected)
・Price: 60,000 yen (excluding tax)
・Color: Brown (new color), indigo, gray
・Body size: H551 x W388 x D405 mm
・Accessories: Aladdin x BEAMS JAPAN original storage cover, Aladdin Blue Frame dedicated lead cleaner

Brown (new color)
Indigo
Gray
Aladdin x BEAMS JAPAN Original Storage Cover
■Sales
- Limited production: Brown (400 units), Indigo (200 units), Gray (200 units)
* Purchases are limited to one item per person of each color.
- Advance reservations begin: Friday, October 2, 2020
(At the official BEAMS online shop, Zozotown, and Rakuten Fashion)
* Reservations will close once the planned quantity is reached.
* Reservations will not be accepted in-store.
・Release date: Friday, November 20th, 2020

・Retail stores:
Beams Japan (3-32-6 Shinjuku, Shinjuku-ku, Tokyo TEL: 03-5368-7300)
Beams Japan Shibuya (2F Tokyu Plaza, 1-2-3 Dogenzaka, Shibuya-ku, Tokyo TEL: 03-5422-3974)
Beams Japan Kyoto (1F ShinPuhkan, 586-2 Bannocho Karasuma-dori Anenokoji Sagarubanochou, Nakagyo-ku, Kyoto City, Kyoto Prefecture TEL: 075-708-6848)
Beams official online shop, Zozotown, Rakuten Fashion
*If pre-orders are sold out, there will be no sales after Friday, November 20th.

■About Blue Flame
While improvements have been made little by little over the past 90 years, the Blue Flame Heater maintains its perfect form and performance without fundamental model changes. It's a timeless standard that continues to be loved. The beautiful blue flame is proof that the evenly vaporized kerosene has absorbed sufficient oxygen, ensuring good combustion. Furthermore, its convection design ensures that heated air gently envelops the entire room, without any annoying drafts or noise. URL: http://aladdin-aic.com/product/bf



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