Riho Yoshioka wears "Y's ALOHASHIRT," a new interpretation of aloha proposed by Y's

Aug 7, 2025
Y's has released its latest collaboration item, "Y's ALOHASHIRT," for its 2025-26 Fall/Winter collection. It was created in collaboration with SUN SURF, an aloha shirt brand produced by Toyo Enterprises, and is available at all Y's stores in Japan and the official online boutique. The model is actress Riho Yoshioka. The urban and tranquil atmosphere characteristic of Y's is combined with the vintage aloha vibe expressed by SUN SURF, creating a unique presence.

Courtesy of Yohji Yamamoto

"Y's ALOHASHIRT" combines craftsmanship and culture
"Y's ALOHASHIRT" is the latest in a series of collaborations between Y's and Toyo Enterprises, following on from the previous Sukajan jacket and Suka shirt. This piece infuses Y's minimalism and atmosphere into the context of an aloha shirt.

Courtesy of Yohji Yamamoto
The price is 88,000 yen (tax included), and there are four sizes available: M (02), L (03), XL (04), and XXL (05). The details and prints reflect the delicacy that is characteristic of Y's, resulting in a balanced finish that can be enjoyed by both men and women.

Courtesy of Yohji Yamamoto

About "SUN SURF" - A brand reconstructing the origins of the aloha shirt
Our collaborator this time, "SUN SURF," is an aloha shirt brand developed by Toyo Enterprises since the 1970s. They specialize in reproducing vintage aloha shirts made from rayon, and faithfully reproduce the patterns, colors, and textures of original designs produced in Hawaii between the 1930s and 1950s using artisanal hand-printing techniques. Their color expression, in particular, is characterized by their deep colors and meticulous depiction of intricate patterns, utilizing the finest Japanese dyeing techniques. Each piece is like a piece of art, and is valued for its presence as if wearing a piece of history and culture.

Courtesy of Yohji Yamamoto

Y's ALOHASHIRT, created by Y's in collaboration with SUN SURF, is a one-of-a-kind aloha shirt that weaves together the past and present. It is not just beautiful as clothing, but also imbued with respect for cultural background and craftsmanship. When worn by Riho Yoshioka, it evokes not just nostalgia, but the aloha aesthetic that lives on in the present moment.

Courtesy of Yohji Yamamoto
Y's ALOHA Shirt
Price: ¥88,000 (tax included)
Sizes: 02 M/03 L/04 XL/05 XXL



Inquiries:
Yohji Yamamoto Press Room
TEL 03-5463-1500

編集部
  • Y's ALOHA Shirt Price: 88,000 yen (tax included) Sizes: 02 M/03 L/04 XL/05 XXL
  • Y's ALOHA Shirt Price: 88,000 yen (tax included) Sizes: 02 M/03 L/04 XL/05 XXL
  • Model: Riho Yoshioka
  • Model: Riho Yoshioka
  • Model: Riho Yoshioka
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