Hobonichi Co., Ltd. has collaborated with illustrator Osamu Harada's "OSAMU GOODS®" to create the "Hobonichi Techo 2021" Loft-exclusive planner. It will be available at Loft stores nationwide and the Loft online store from October 1, 2020. This time, three types will be available: one "Original" (paperback size, A6) and two "weeks" weekly planners. Also available will be a transparent cover (Cover on Cover) that can be placed over the planner cover to completely change the look. For more information, please visit the "Hobonichi Techo 2021" official website. Official website https://1101.jp/2RReO5C
(C)Osamu Harada/Koji Honpo Licensed by Cosmo Merchandising
"Hobonichi Techo 2021" official website https://1101.jp/2RReO5C
LOFT exclusive [OSAMU GOODS(R) x Hobonichi Techo 2021]
Characters (Navy) / Original size (A6) Set price of notebook cover and notebook: 6,380 yen (tax included)
The design is based on a handkerchief released in 1988. The covers feature iconic characters such as the boy Jack and the girl Jill. They are characterized by their smooth texture, and even the bookmark tip has Jack and Jill embossed on it.
[Photo below] Both are weeks (weekly planners). Left: Characters (Red) 2,420 yen Right: Emblem 2,640 yen
[Photo below] Top left: Cover on Cover Harada Osamu Original size (A6) 440 yen. Center: Cover on Cover Harada Osamu Cousin size (A5) 715 yen. Right: Patterned clear cover by Harada Osamu (for weeks) 495 yen
About OSAMU GOODS(R)
"Osamu Goods" was born in 1976 by illustrator Harada Osamu, who made his debut with the inaugural issue of "anan" in 1970. Born with "cute" as its keyword, Osamu Goods quickly became popular among high school girls of the time. The characters that appear are all bright and always energetic. Their simple, timeless lines and Americanized, pop designs were also popular with adult women. In the 1990s, a directly managed pilot shop, "OSAMU GOODS SODA FOUNTAIN," opened in Daikanyama, Tokyo. The Osamu Goods boom spread throughout Japan, with over 300 stores nationwide selling the goods. 2020 marks Osamu Goods' 44th anniversary. This marks their first collaboration with the Hobonichi Techo.
About the Hobonichi Techo
Celebrating its 20th anniversary this year, the Hobonichi Techo is based on the concept of "LIFE'S BOOK," and delivers the joy of "writing by hand" to customers through products, content, and events. The Hobonichi Techo covers released each year are collaborations with various artists. Currently, the Hobonichi Techo is used by approximately 750,000 people around the world, including those in Japan, the United States, and China. For more information, please visit the official website. https://www.1101.com/store/techo/
Availability
Availability at each Loft store varies by store. Please check before visiting. This product will also be sold on the Loft online store. [Loft online store] https://loft.omni7.jp/fair/hobonichi
Click here for company press release details
(C)Osamu Harada/Koji Honpo Licensed by Cosmo Merchandising
"Hobonichi Techo 2021" official website https://1101.jp/2RReO5C
LOFT exclusive [OSAMU GOODS(R) x Hobonichi Techo 2021]
Characters (Navy) / Original size (A6) Set price of notebook cover and notebook: 6,380 yen (tax included)
The design is based on a handkerchief released in 1988. The covers feature iconic characters such as the boy Jack and the girl Jill. They are characterized by their smooth texture, and even the bookmark tip has Jack and Jill embossed on it.
[Photo below] Both are weeks (weekly planners). Left: Characters (Red) 2,420 yen Right: Emblem 2,640 yen
[Photo below] Top left: Cover on Cover Harada Osamu Original size (A6) 440 yen. Center: Cover on Cover Harada Osamu Cousin size (A5) 715 yen. Right: Patterned clear cover by Harada Osamu (for weeks) 495 yen
About OSAMU GOODS(R)
"Osamu Goods" was born in 1976 by illustrator Harada Osamu, who made his debut with the inaugural issue of "anan" in 1970. Born with "cute" as its keyword, Osamu Goods quickly became popular among high school girls of the time. The characters that appear are all bright and always energetic. Their simple, timeless lines and Americanized, pop designs were also popular with adult women. In the 1990s, a directly managed pilot shop, "OSAMU GOODS SODA FOUNTAIN," opened in Daikanyama, Tokyo. The Osamu Goods boom spread throughout Japan, with over 300 stores nationwide selling the goods. 2020 marks Osamu Goods' 44th anniversary. This marks their first collaboration with the Hobonichi Techo.
About the Hobonichi Techo
Celebrating its 20th anniversary this year, the Hobonichi Techo is based on the concept of "LIFE'S BOOK," and delivers the joy of "writing by hand" to customers through products, content, and events. The Hobonichi Techo covers released each year are collaborations with various artists. Currently, the Hobonichi Techo is used by approximately 750,000 people around the world, including those in Japan, the United States, and China. For more information, please visit the official website. https://www.1101.com/store/techo/
Availability
Availability at each Loft store varies by store. Please check before visiting. This product will also be sold on the Loft online store. [Loft online store] https://loft.omni7.jp/fair/hobonichi
Click here for company press release details
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