A DANGEROUS GAME was born as a 20FW capsule collection based on the theme, "If you wanna party with Lion, you need to blend in." Featuring a unified natural colour palette that blends in with the African landscape, the collection features cute items with a focus on silhouettes and patterns, including lion-motif and safari-print sweatshirts, all-in-ones, flyaway jackets, cargo pants, and striped knitwear.
Be sure to check out the special lion tag that's only available with the capsule collection!
The collection will be on sale from October 7, 2020, visiting the following five stores one after another.
Sales Stores
Isetan Shinjuku, Ginza Mitsukoshi, Nihombashi Takashimaya, Tamagawa Takashimaya, Hankyu Umeda
MOTHER HISTORY
MOTHER is an LA-based denim brand launched in 2010 by Lela Becker, who has extensive sales experience in the denim industry, and Tim Kaeding, a designer who was entrusted with designing GAP's 1969 jeans in the late '90s and has created numerous hit denim lines.
Born from the combination of their expertise and design aesthetics, MOTHER is comprised of three axes: the "Basic Collection," which brings together classic denim with simple, timeless designs available year-round, and the "Seasonal Collection," which is developed as an in-line collection.
In addition to these two lines, the brand also releases either the "Collaboration Collection," which is created in collaboration with social organizations or supermodels who are active as fashion icons, or the "Capsule Collection," which expresses MOTHER's unique worldview by adding a touch of humor and pop, such as highly designed flared denim with a '70s vintage feel or intricately embroidered denim that highlights artisanal craftsmanship.
Renowned for its soft, stretchy material that feels comfortable against the skin, its addictive fit, its attention to detail in buttons and stitching, and its silhouette that flatters the hips, legs, and other body lines, the brand has gained popularity and support from denim lovers around the world in just under a month since its debut.
The brand name MOTHER embodies the meaning of "mother of all jeans."
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