Musicians A$AP Rocky, Iggy Pop, and Tyler, the Creator have been cast in the advertising campaign for Gucci's latest men's tailoring collection.
All imagery: Courtesy of Gucci
Photographer and film director Harmony Korine shot the campaign in Los Angeles in February of this year, showcasing a movie that brings together these eccentric creatives in a modern Californian home.
The campaign movie features A$AP Rocky, Iggy Pop, and Tyler, the Creator in a bold architectural space that accentuates a West Coast atmosphere.A$AP Rocky, Iggy Pop, and Tyler, the Creator appear in the movie.
On a grassy terrace at night, people gather around a kitchen table topped with a giant spaghetti pot.
The movie exudes Gucci's signature humor and elegance. The track, by French disco label Cerrone, is perfectly matched by the group's carefree dancing in lustrous terrados. Also worth checking out is the appearance of Iggy's pet parrot, Biggie Pop, and his bright blue macaw friend.
"This is a new story in tailoring. For this campaign, I played around with elegance in different ways and the pieces perfectly embodied my ideas. I wanted to talk about elegance in a completely free and unexpected way. Perhaps elegance is something that lives in the moment and the atmosphere. Sometimes masculine elegance can be found in the unpredictable and the unusual."
CREDITS
Creative Director: Alessandro Michele Art Director: Christopher Simmonds Photographer/Director: Harmony Korine Hair: Paul Hanlon
Make-up: Thomas De Kluyver
Talents: A$AP Rocky; Iggy Pop; Tyler, The Creator
VIDEO MUSIC
“Supernature”
Performed by Cerrone
Written By: Marc Cerrone, Lili Marlene Premilovich, Alain Wisniak
Published By: Kobalt Songs Music Publishing, Because Editions /Concord Music Publishing. Courtesy of Malligator Préférence under license from Because Music.
>>Click here for more Gucci articles
All imagery: Courtesy of GucciPhotographer and film director Harmony Korine shot the campaign in Los Angeles in February of this year, showcasing a movie that brings together these eccentric creatives in a modern Californian home.
The campaign movie features A$AP Rocky, Iggy Pop, and Tyler, the Creator in a bold architectural space that accentuates a West Coast atmosphere.A$AP Rocky, Iggy Pop, and Tyler, the Creator appear in the movie.On a grassy terrace at night, people gather around a kitchen table topped with a giant spaghetti pot.The movie exudes Gucci's signature humor and elegance. The track, by French disco label Cerrone, is perfectly matched by the group's carefree dancing in lustrous terrados. Also worth checking out is the appearance of Iggy's pet parrot, Biggie Pop, and his bright blue macaw friend.
Alessandro Michele's Comment"All three of them truly enjoyed this shoot. Their eccentricities made the whole thing eccentric. It was clearly fun, and their shared sense of style created a kind of brotherhood. It was a beautiful sight to see the three of them together. They may seem different, but they're actually very similar."
"This is a new story in tailoring. For this campaign, I played around with elegance in different ways and the pieces perfectly embodied my ideas. I wanted to talk about elegance in a completely free and unexpected way. Perhaps elegance is something that lives in the moment and the atmosphere. Sometimes masculine elegance can be found in the unpredictable and the unusual."
CREDITS
Creative Director: Alessandro Michele Art Director: Christopher Simmonds Photographer/Director: Harmony Korine Hair: Paul Hanlon
Make-up: Thomas De Kluyver
Talents: A$AP Rocky; Iggy Pop; Tyler, The Creator
VIDEO MUSIC
“Supernature”
Performed by Cerrone
Written By: Marc Cerrone, Lili Marlene Premilovich, Alain Wisniak
Published By: Kobalt Songs Music Publishing, Because Editions /Concord Music Publishing. Courtesy of Malligator Préférence under license from Because Music.
>>Click here for more Gucci articles
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