Mame Kurogouchi, which sublimates Japanese aesthetics into the modern era with its delicate sensibility and sculptural forms, will be holding a pop-up event to celebrate the release of its 2025 Fall/Winter collection, "Katachi," at Center Park/The Stage #3 on the 3rd floor of the Isetan Shinjuku Main Building from July 30th to August 5th, 2025. In addition to the extensive lineup unique to Isetan Shinjuku, this pop-up will feature exclusive items only available at the store, Mame Kurogouchi Aoyama, and the brand's official online store. Mark the start of a new season with a special "shape."

Photography: Ayumu Yoshida/Courtesy of Mame Kurogouchi

Evolving "Katachi" – Tangible Sculptural Beauty
Continuing from Spring/Summer 2025, the Fall/Winter 2025 collection, titled "Katachi," further deepens the focus on form itself. Moving forward from the previous season, which drew inspiration from external forms such as nature and crafts, this season designer Maiko Kurogouchi has embarked on a journey to explore "inner forms," relying on her own imagination and the sense of touch. The silhouettes, born from the physical process of touching, sewing, and constructing the fabric, are somewhat sculptural, yet exude a soft and supple presence. Their profound shapes exude a presence that could truly be described as "sculpture to wear."

Photography: Ayumu Yoshida/Courtesy of Mame Kurogouchi

A tranquil presence emanates from the limited edition color "BLACK x BLACK"
At this pop-up, the camisole dress and skirt, which comprise the collection's iconic looks, will be available for the first time in the Isetan-exclusive color "BLACK x BLACK." The fabric used is an original fabric based on small floral jacquard, which has a crisp yet supple feel. The delicate pattern and soft sheen create a rich range of shadows within the all-black color. The camisole dress is striking, with a combination of sheer lace and stretchy velour. The light material and modern cutting gently add a touch of elegance to your everyday life. It is a piece that stands out not only when layered with an inner layer, but also when dressed up on its own.

Cupra Triacetate Floral Jacquard Camisole Dress
70,400 yen (tax included) Col. BLACK x BLACK
Courtesy of Mame Kurogouchi

The skirt has a silhouette that gently widens towards the hem, with fluttering lace trim. The lining extends to the top of the seam, making it comfortable against the skin. The single tone of BLACK x BLACK highlights the textures of the different materials and the structured details, creating a tranquil yet powerful presence.

Cupra Triacetate Floral Jacquard Camisole Dress
70,400 yen (tax included) Col. BLACK x BLACK
Courtesy of Mame Kurogouchi

Mame Kurogouchi's style, tailored to your "special everyday life"
These exclusive products are flexible enough to be styled both formally and casually, and beautifully complement the wearer's contours while blending seamlessly with everyday wear. The unique world of Mame Kurogouchi, which combines craftsmanship with a modern perspective, is condensed into this pop-up space.

Photography: Ayumu Yoshida/Courtesy of Mame Kurogouchi

A week to experience a special "form" befitting the start of the Fall/Winter 2025 season. Why not come and experience the brand's evolution and its perspective on craftsmanship in person?