Mademoiselle Yulia has been chosen as the only Asian model for H&M's new "H&M (heart mark) MUSIC" global campaign.

The campaign is divided into two parts, each featuring internationally renowned DJs. In the first part, which will begin in early April, Mademoiselle Yulia will appear alongside DJ and model Kate Underwood, DJ and radio host Éclair Fifi, and artist Dream Koala.

In Japan, the campaign visuals will be released in stores on April 4th. In addition, items selected by Mademoiselle Yulia will be sold in all stores with the "MADEMOISELLE YULIA'S SELECTION" tag, and outfits styled by Mademoiselle Yulia will be displayed in the windows of the Harajuku, Shibuya, Ebisubashi, and Nagoya Matsuzakaya stores.

In addition, a huge visual of Mademoiselle Yulia alone will be posted on the wall at the H&M Harajuku store from 8pm on the same day. The store will also be holding a shopping party with 25% off. Mademoiselle Yulia herself will be in the store to perform. You can participate in the party by displaying an invitation distributed through H&M's mobile site and official social media accounts at the entrance.

The theme of Part 1 of this collection, which will be released during the music festival season, is "Prepare for the dance floor." The collection features designs that will spice up your everyday outfits during the day and be the center of attention on the dance floor at night.