Model Miranda Kerr has been chosen as the face of H&M's 2014 Spring Fashion Campaign. Starting in mid-March, Miranda will appear in window posters and other media, clad in the brand's new spring collection. The key theme for this spring's H&M collection is urban style, a springtime staple. Aimed at independent women like Miranda, the collection combines menswear-inspired tailored jackets and pants, showcasing a strong femininity, with girly pieces like blouses and flared skirts. Key colors include black, which expresses strength, and feminine white and baby pink. The campaign visuals suggest modern styling that can serve as inspiration for everyday style. Additionally, in March, H&M will be holding a "Spring Style Selfie Photo Contest" on its official social media accounts. An online campaign is also planned for the brand's official website.