On February 14th, LONGCHAMP will release the "COLOR BAR" tote bag, a collaboration with Jeremy Scott.

The design is inspired by the "color bar" shown after television broadcasts, and the cotton canvas body is covered in bold color blocks such as yellow, pink, and blue. The handles and cover are made of cowhide. The size is 45 x 35 x 23 cm. The price is 36,750 yen.

It is said to be a favorite of British singer Rita Ora.