As a special event to celebrate the first anniversary of its remodel, Isetan Shinjuku is collaborating with SPUR, a magazine celebrating its 25th anniversary since its founding, to hold the "SPUR 25th ANNIVERSARY ISETAN LOVE MODE Tour" until March 11th.

The "FFF Tour," which offers a selection of flowers, fashion, and food all in one place, is based on the theme of "Shopping is a journey," and SPUR staff will tour the building while introducing recommended spots and products.

The tour begins at "SPUR TOURS," located on the second floor of the building's Center Park/Stage #2, which serves as the tour desk, and SPUR staff will lead the way with flags.

The first stop is the denim section in the Global Closet on the second floor. Visitors will be introduced to SPUR's recommended color for this spring, "pink" denim. Color analysts will explain the four color tones used in each section, as well as teach them how to choose the pink that suits them best.

Next, head to West Park. The general goods shop "DAYS" offers imported accessories and household goods, while the flower shop "Matilda" showcases vibrant flowers.

Next up is "Lady for the Weekend." Participants will create their own eco-bags using stamps inspired by the shop's logo and juice bar "Sky High," created by illustrator and stamp artist AKKO. Each participant will choose a stamp based on their own taste, completing their own unique bag.

The tour concludes with a meal at the bistro cafe "Ladies & Gentlemen." The juicy "Aged Beef Burger" (1,575 yen, limited to 20 servings per day) is a limited-time offer: a hamburger made from aged salted beef grilled on a hot plate. Tour participants will receive a souvenir: a Matilda spring bouquet, a fabric spray from "The Laundress," and a limited-edition "Spur" 25th anniversary notebook (not for sale).

Other collaboration tours with Shupur include the "PINK Tour," which features pink, Shupur's signature color; the "Fragrance Tour," which takes you to the Beauty Apocalypse on the first basement floor of the store and the fragrance corner on the first floor; the "Art Tour," which takes you around the art spaces within Isetan; and the "Fashion Starts from the Feet and Inside the Body Tour," which includes a foot coordination class and healthy food. Each tour will provide souvenirs related to the contents of the tour.