Coach will release the "Coach x Jean-Michel Basquiat" collection on September 18th. The global campaign, which began on September 8th, features Coach faces Jennifer Lopez, Michael B. Jordan, Jeremy Lin and Yang Zi, along with Basquiat's niece, beauty entrepreneur Jessica Kelly, and other members of the diverse Coach family.
Debuting on the runway in February 2020 as part of Coach's Fall 2020 collection, the collection introduces Basquiat's work and values to a new generation through the lens of the diverse families they could have, not just the one they were born into.
The campaign features photographer Micaiah Carter, along with Paloma Elsesser, Jon Batiste, Kyemah McEntyre, Diana Gordon, and photographers Fan Xin and Zhang Meng. Created in collaboration with global creators including Basquiat, it tells the story of a creative family united by shared beliefs and purpose, spotlighting Basquiat's vision for bold expression, his artistic activism and his desire to "be part of a family of artists," as he once stated.
Coach Creative Director Stuart Vevers said: "Basquiat is one of my heroes. He embodied the creative and inclusive spirit of New York and was a force for change in his community. I am proud to celebrate his work and values and introduce them to a new generation. I am also humbled by the Basquiat family's support and trust in me and grateful for their collaboration in creating this collection and campaign."
Meanwhile, on behalf of the Basquiat family, Basquiat's sister, Janine Basquiat, said: "We absolutely love this collection from Coach. They captured the spirit and energy of Jean-Michel's work perfectly and brought it to life by assembling the perfect group of creative talent. As long-time Coach fans, this collection was a dream project for us."
https://youtu.be/sTLueuFR1TI
As part of this campaign, Coach is engaging community members in a series of socially-first short films featuring cast members sharing stories about family, art, and the importance of Basquiat's legacy.
https://youtu.be/KsvkKX9GkVQ
The Coach x Jean-Michel Basquiat collection will be available in Coach stores and online starting September 18th. (See attached document for product details.)
This collaboration was made possible in partnership with Artestar, a global licensing agency and creative consultancy representing renowned artists, photographers, designers, and creators.
IMAGE CREDIT: (C) 2020 Micaiah Carter
SOCIAL MEDIA: @Coach; #CoachNY #CoachxBasquiat
Artwork: (C) Estate of Jean-Michel Basquiat. Licensed by Artestar, New York
About Coach
Coach is a global brand offering modern luxury leather goods, apparel, footwear, fragrance, eyewear, and a full range of lifestyle accessories. Founded in 1941, Coach has long been renowned for its fine craftsmanship and confident New York style. With a design approach supported by a modern vision, Coach reimagines luxury with authenticity, innovation, and modernity. Coach products are sold in approximately 55 countries through a network of directly operated stores, travel retail shops, wholesalers, and franchisees, as well as on the official website, coach.com. Coach is a brand owned by Tapestry, Inc. Tapestry is listed on the New York Stock Exchange under the ticker symbol TPR.
Click here for company press release details
Debuting on the runway in February 2020 as part of Coach's Fall 2020 collection, the collection introduces Basquiat's work and values to a new generation through the lens of the diverse families they could have, not just the one they were born into.
The campaign features photographer Micaiah Carter, along with Paloma Elsesser, Jon Batiste, Kyemah McEntyre, Diana Gordon, and photographers Fan Xin and Zhang Meng. Created in collaboration with global creators including Basquiat, it tells the story of a creative family united by shared beliefs and purpose, spotlighting Basquiat's vision for bold expression, his artistic activism and his desire to "be part of a family of artists," as he once stated.
Coach Creative Director Stuart Vevers said: "Basquiat is one of my heroes. He embodied the creative and inclusive spirit of New York and was a force for change in his community. I am proud to celebrate his work and values and introduce them to a new generation. I am also humbled by the Basquiat family's support and trust in me and grateful for their collaboration in creating this collection and campaign."
Meanwhile, on behalf of the Basquiat family, Basquiat's sister, Janine Basquiat, said: "We absolutely love this collection from Coach. They captured the spirit and energy of Jean-Michel's work perfectly and brought it to life by assembling the perfect group of creative talent. As long-time Coach fans, this collection was a dream project for us."
https://youtu.be/sTLueuFR1TI
As part of this campaign, Coach is engaging community members in a series of socially-first short films featuring cast members sharing stories about family, art, and the importance of Basquiat's legacy.
https://youtu.be/KsvkKX9GkVQ
The Coach x Jean-Michel Basquiat collection will be available in Coach stores and online starting September 18th. (See attached document for product details.)
This collaboration was made possible in partnership with Artestar, a global licensing agency and creative consultancy representing renowned artists, photographers, designers, and creators.
IMAGE CREDIT: (C) 2020 Micaiah Carter
SOCIAL MEDIA: @Coach; #CoachNY #CoachxBasquiat
Artwork: (C) Estate of Jean-Michel Basquiat. Licensed by Artestar, New York
About Coach
Coach is a global brand offering modern luxury leather goods, apparel, footwear, fragrance, eyewear, and a full range of lifestyle accessories. Founded in 1941, Coach has long been renowned for its fine craftsmanship and confident New York style. With a design approach supported by a modern vision, Coach reimagines luxury with authenticity, innovation, and modernity. Coach products are sold in approximately 55 countries through a network of directly operated stores, travel retail shops, wholesalers, and franchisees, as well as on the official website, coach.com. Coach is a brand owned by Tapestry, Inc. Tapestry is listed on the New York Stock Exchange under the ticker symbol TPR.
Click here for company press release details
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