UNIQLO's T-shirt brand, UT, has appointed seven-time Grammy Award-winning international artist Pharrell Williams as its image character for its Spring/Summer 2014 collection. Starting with A BATHING APE's NIGO® as creative director, UT has embarked on a new chapter with the tagline "THE NEW MODEL T." Befitting the reborn UT, Pharrell Williams, a globally acclaimed music producer and musician, will serve as its main character. He will appear on posters and other media, and a UT TV commercial airing in April will feature music from Williams' new album, "GIRL." The brand will also release a collaborative line with Williams, "i am OTHER." UT items will be available in 14 colors and patterns for men and 14 colors and patterns for women, as well as caps in 7 colors and patterns. The collection will be available in 14 countries and regions, including Japan, starting in mid-April.

The "Think other" T-shirt worn by Pharrell Williams himself in the main poster will be available for purchase exclusively through the online store from March 10th, with a limited run of 500.