LOEWE's first major exhibition, "LOEWE Crafted World: A World of Craftsmanship," will run from March 29 to May 11, 2025, in Harajuku, Tokyo. It celebrates LOEWE's rich history, Spanish traditions, and dedication to handcraft.

©FASHION HEADLINE
"LOEWE Crafted World: A World of Craftsmanship" showcases LOEWE's avant-garde approach to fashion and a culture of craft that transcends generations. The exhibition first opened in Shanghai in 2024 as a global traveling exhibition. In March 2025, the "LOEWE Crafted World" exhibition will be held in Harajuku, Tokyo. Japan was the first country outside of Europe where Loewe opened a store, opening its first store at the Mitsukoshi Nihonbashi flagship store in 1973.

©FASHION HEADLINE
Designed in collaboration with OMA, the architectural firm behind some of the 21st century's most innovative architecture, the exhibition will take visitors on a journey through the iconic designs and cultural collaborations that have defined Loewe's evolution, from its founding in Madrid as a leatherworks workshop in 1846 to its growth into one of the world's leading fashion brands. Filled with art and culture, the "LOEWE Crafted World" exhibition traces Loewe's 179-year history of creativity, innovation, and technical excellence. It traces the brand's history from its 19th century recognition by the Spanish Royal Family, to its first store in Japan in the 20th century and its entry into the LVMH umbrella, to its renaissance under Creative Director Jonathan Anderson.

©FASHION HEADLINE
To celebrate the Tokyo opening, a special exhibition will showcase Loewe's collaborations and cultural projects both in Japan and abroad. The exhibition will feature documentary footage of the Onishi family, a Kyoto family supported by the LOEWE FOUNDATION that has been making tea kettles for tea ceremonies for over 400 years, as well as works by LOEWE FOUNDATION Craft Prize finalists Tanabe Chikuunsai IV and Watanabe Moe, 2019 Grand Prize winner Ishizuka Genta, and ARKO, Matsumoto Hafu, and Yonezawa Jiro, whose work was shown at Milan Salone. Other special touches include a neon façade that glows at night with LOEWE's iconic motifs, a staircase to be decorated with thousands of stickers to be distributed to visitors, and a gift shop with items exclusive to the "LOEWE Crafted World" exhibition in Tokyo. ©FASHION HEADLINE
The exhibition spans 1,300 square metres and is peppered with surprises, accompanied by a digital catalogue offering behind-the-scenes insights into the works on display. A recreation of the Loewe atelier, a swaying flower garden and knee-high "exhibitions" that children can interact with are just some of the highlights. The seven rooms, each themed around Loewe's forward-thinking approach to fashion and craft culture, are: "Handmade," "Welcome to Spain," "Loewe Atelier," "The Castle Room," "Solidarity through Craft," "Fashion Without Limits," and "Unexpected Conversations."

©FASHION HEADLINE

"Handmade"

©FASHION HEADLINE

©FASHION HEADLINE

Welcome to Spain

©FASHION HEADLINE
In the Welcome to Spain room, windows offer views of the diverse landscapes, craft traditions and designs that have inspired Loewe's home country of Spain. Through the ceramic works of Pablo Picasso, Spain's renowned artist, the exhibition sheds light on the often-overlooked importance of craft in his creative endeavors, depicting a variety of scenes in each window: a terracotta-tiled house in Galicia; a beach in southern Spain where a shell-inspired raffia bag and a Laia Arqueros chestnut roaster bask in the sun; the Mediterranean Sea, where creatures featured in Loewe's free-spirited Paula's Ibiza collection swim; and a fantastical forest world where flowers, plants, and birds are transformed into sunglasses, leather charms, and pouches.

©FASHION HEADLINE

LOEWE ATELIA

©FASHION HEADLINE
In the LOEWE ATELIA room, you'll go behind the scenes of the atelier to discover how an iconic LOEWE bag comes to life. Starting with a leather library and progressing through cutting, trimming, painting and assembly, the journey reveals the tools our artisans use to handcraft their pieces and the hundreds of hours of prototyping and testing that go into creating bags that will last for generations. As you explore the labyrinthine atelier, you'll experience the cutting edge of Loewe craftsmanship, delving deep into innovative techniques such as caviar embroidery, leather marquetry, origami-like sculpting and even 3D printing.

©FASHION HEADLINE

Castle Room

©FASHION HEADLINE
In the centre of the Castle Room, a giant 2-metre-tall Howl's Moving Castle Bag is on display. The original bag was designed for Loewe's 2023 capsule collection, inspired by the Studio Ghibli classic. The exhibition also showcases how Loewe's ateliers use their craftsmanship to recreate surreal architecture from cinematic history. The giant Howl's Moving Castle bag combines elements of Loewe's iconic bags, including hammock panels, the undulating details of the Flamenco clutch, and Goya's interior pocket, as well as miniature Amazon and bracelet pouches. The moment you step into this fantastical space, you'll be enchanted.

©FASHION HEADLINE

Solidarity through Craft

©FASHION HEADLINE
The "Solidarity through Craft" room focuses on the joy of making things by hand and Loewe's efforts to support craftspeople around the world. One example of this is the LOEWE FOUNDATION's support program to preserve the skills of the Onishi family, which has been making tea kettles in Kyoto for 400 years, and to support the development of future generations. This room will feature winning works from the annual LOEWE FOUNDATION Craft Prize, along with a film that tells the story behind each piece. Also on display will be the beautiful monochromatic ceramics from the Ming and Qing dynasties that inspired the 2023 Chinese Monochrome collection, as well as projects presented at the Milan Salone, including blankets, baskets, weaves, chairs, and chestnut roasters. For these projects, LOEWE collaborated with tapestry artists from Ecuador, ribbon artisans from India, basket makers from South Africa, and bamboo artisans from China, as well as with contemporary artists such as Álvaro Barrington and Cerith Wyn Evans. Also on display will be a restored basket piece that was featured in the 2022 Milan Salone exhibition, "Circulating Creativity and Craft, and Beyond."

©FASHION HEADLINE


"Fashion Without Limits"

©FASHION HEADLINE
The "Fashion Without Limits" room was designed by Jonathan Anderson, the creative director of Loewe, in 2013. The exhibition showcases the meticulous craftsmanship, sculptural forms, playful trompe l'oeil effects, and unexpected materials evident in the collections he has created since taking over as director. The exhibition features 54 carefully selected looks from the men's and women's collections, displayed on mannequins on pedestals and positioned in dialogue with artworks from the Loewe Art Collection. The bold silhouettes on display echo those of Jonathan Anderson's designs, including William Turnbull's bronze sculpture "Idol 4" (1956), Jan Haegü's textile mobile "The Intermediate – Dangling Hairy Hug" (2018), and Zizipho Poswa's glazed ceramic piece "Mireille Kamwanya, Congo" (2022). Additionally, seven vertical screens projected footage of the runway, creating an immersive feeling as if the models were actually walking through the show venue, adding even more dynamism to the space.

©FASHION HEADLINE

Unexpected Conversations

©FASHION HEADLINE
Unexpected Conversations comprises five enchanting rooms that immerse you in the imaginative worlds that have inspired Loewe's collaborations over the past decade. This exhibition area features a recreation of ceramic master Ken Price's New Mexico studio, a hidden room with a peephole revealing a fairytale-like scene by Japanese ceramic artist Suna Fujita, and more. There's also a room showcasing Joe Brainard's collages, and a fantastical space transporting visitors to the dreamlike world of Studio Ghibli. Finally, a floating flower garden, created in collaboration with Tokyo-based creative studio edenworks, engulfs visitors in a reinterpretation of the tile and textile designs of Charles Voysey, a leading British architect of the Arts and Crafts movement.

©FASHION HEADLINE

©FASHION HEADLINE





#LOEWE
#LOEWECraftedWorldTokyo
#LOEWECraftedWorldExhibition



For inquiries:
LOEWE Japan Client Service
03-6215-6116
www.loewe.com