https://youtu.be/aKwoo897_Z4
H&M will release its most high-end collection, the H&M Studio Fall/Winter collection, on its official online store (hm.com) from September 24th. H&M Studio is a limited-edition collection created by the H&M design team twice a year, reflecting key themes and trends of each season. This time the collection is for women, but is also suggested for unisex wear.

Ruffle Volume Blouse ¥9,999 Wool Blend Tailored Pants ¥11,999 Padded Leather Sandals ¥13,999
This time, MEGUMI and Kaneko Nobuaki were chosen as models, and campaign images and a movie were shot exclusively for Japan. This time, MEGUMI not only appears as a model, but also collaborated in coming up with the key concept, styling, and production. The campaign is packed with various messages, including empowerment, gender equality, and work-life balance. It expresses the joy and importance of dressing in your own style in today's world.

(Excerpt from MEGUMI's narration)

"Whether we're spending time with family, at work, or having fun, fashion encourages us. Free yourself with fashion. 』

(Right) Pleated Organza Dress ¥11,999
(Left) Oversized Sweat Top ¥8,499 Wool Blend Tailored Shorts ¥13,999
【About the Collection】

The collection, which is reminiscent of 70s rock, disco, and punk, features pieces that can be worn day or night. Also inspired by the gender-fluid essence of David Bowie, key pieces include ruffled voluminous blouses, tailored separates, a power-shoulder wool-blend coat made from recycled wool, and a leather jacket with a lustrous metallic coating. The color palette includes gorgeous azure blue and malachite green, accented with champagne pink, and a marble print inspired by Italian palazzos for a sophisticated look.

(Left) Glitter shirt ¥8,499 Leather pants ¥22,999
(Right) Jacquard pattern jacket ¥15,999 Jacquard pattern pants ¥15,999
"I myself work in a variety of jobs, including as a mother, actor, and business owner. Even with such hectic days, I believe it is very important to enjoy life by being fulfilling both my time and my off-time. In that sense, fashion is a very important part of expressing myself. Recently, I saw a news story about how Japanese people have low self-esteem. Through this story, I wanted to convey the message to everyone to liberate yourself with fashion and enjoy every moment of life!" (Actress MEGUMI)

(Front) Sequin dress ¥18,999 Oversized leather boots ¥22,999
(Back left) Mesh detail dress ¥9,999
Back right) Ruffled organza blouse ¥11,999 High wide leg denim ¥8,499
"I was delighted to receive the offer to appear in this film through an introduction from my old friend MEGUMI. The concept of this film, which can be said to embody her supple strength as a woman, is modern yet simple and truly wonderful. The filming proceeded with a gentle atmosphere of tension. I have learned from experience that when things go well, something great comes out of it. I am truly grateful for this fruitful experience with the wonderful staff." (Musician, actor) Kaneko Nobuaki)

(Left) Patterned blouse ¥9,499
(Right) Patterned dress ¥15,999
【Collection details】
Release date: Thursday, September 24th
Number of product types: 45 in total
Price range: ¥1,799 - ¥24,999
Available at: Official online store (hm.com)

【H&M Magazine URL】
https://www2.hm.com/ja_jp/life/culture/inside-h-m/studio-aw-hm-2020-japan.html



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