"Sakura Project 3 - Let's Bloom, Cherry Blossoms of Hope," a project aimed at supporting the recovery of areas affected by the Great East Japan Earthquake, will be held at Lumine stores throughout the Tokyo metropolitan area from March 11th to 17th.

Lumine has been implementing the "Sakura Project" since 2012, with the strong desire to "continue to support and not let the memory of the Great East Japan Earthquake fade away." That same year, they successfully "arranged cherry blossoms from all 47 prefectures into a single cherry blossom tree" and let it bloom in full. In 2013, they created a "Sakura Path" at Lumine Shinjuku, using cherry blossoms from Iwate, Miyagi, and Fukushima.

And this year, for the third installment, a single cherry blossom approximately 2.5 meters tall will be exhibited in the atrium on the first floor of Lumine Yokohama (from the 11th to the 13th). Additionally, a 17-meter-long "Sakura Road" will be installed on the 15th floor of Lumine Omiya, and cherry blossom sculptures will be displayed in the restaurant lounge on the 24th floor (from the 15th to the 17th). Additionally, cherry blossoms from Tohoku will be displayed near the information counters of 11 Tokyo metropolitan area locations, and capsule toys featuring "Okiagari Koboshi" dolls (10 colors available, 100 yen each) made in Fukushima will be available for purchase. All proceeds will be donated to the NPO Sakura Namiki Network, which plants cherry blossom trees at the highest points reached by the tsunami. Seijun Nishihata, born in 1980, has been producing the project since its inception. Nishihata is the fifth-generation owner of Hanau Co., Ltd., a wholesale flower and plant retailer with a 150-year history dating back to the Meiji era. He collects and produces thousands of varieties of plants from Japan and overseas. Using the collected plants, he handles over 2,000 projects annually, including ikebana and floral design.