Now that masks are a necessity, the number of women struggling with skin problems and applying makeup while wearing them is rapidly increasing. The moisture and friction caused by wearing a mask can weaken the skin's barrier, leading to rough skin, makeup breakdown, and a tired-looking face. Introducing a limited-edition kit from the popular "Pure Shot Night Serum," which promises to resolve various skin issues overnight, as well as recommended items for women who want to enjoy makeup even while wearing a mask for a long time!

While masks have become a necessity, they can actually cause a variety of skin problems. The friction caused by putting on and taking off a mask can strip away the skin's essential stratum corneum and sebum film, making skin more susceptible to acne and other skin problems. It's also dangerous to mistakenly believe that the moisture caused by wearing a mask keeps your skin moisturized. When you remove a mask, moisture evaporates, making your skin even more prone to dryness than usual. Furthermore, these skin problems can also cause makeup to come off during the day.

In fact, as we adapt to our new lifestyles, many women are experiencing skin problems and finding it difficult to enjoy makeup. With mask wearing expected to continue for an extended period of time, there are many things to rethink, such as daily skincare and makeup techniques that last and look great under a mask. Here are three items perfect for women who don't want to compromise on their skin or makeup.

POINT 1: Prevent and resolve skin problems caused by wearing a mask

Pure Shot Night Serum 30ml
Price: ¥10,500 + tax / Refill: ¥9,000 + tax


To enjoy mask makeup, start with skin care. Pure Shot Night Serum, a new legend launched in January 2020 and already receiving numerous best cosmetics awards. At this time of year, when air conditioning and UV rays are common causes of skin problems, you want to avoid compounding them with the skin problems caused by wearing a mask. This night serum is known for its "instant effect" that repairs skin problems overnight, leaving you with a dramatically improved glow and makeup application the next morning.
Click here for details: https://bit.ly/35rpsb4

Pure Shot Lotion 200ml
Price: ¥8,000 + tax


Pure Shot Lotion is the No. 1 lotion in YSL history. Its melting texture quickly absorbs into skin, strengthening the skin's barrier function, which tends to weaken when wearing a mask. The orange blossom scent will soothe your soul.
More details here: https://bit.ly/2Fp0ZZ6

The limited edition kit that sells out immediately every time it's released is back again!


A limited edition kit is now available that includes a full-size version of "Pure Shot Night Serum" as well as a two-week's worth of mini sizes! For a limited time only, you can try the lotion and cream from the Pure Shot series, as well as mini sizes of the popular cleanser, all for just the full size plus 1,000 yen (excluding tax).

PURE SHOTS NIGHT SERUM STARTER KIT
Pure Shot Night Serum Starter Kit
Price: ¥11,500 + tax
On sale in limited quantities from Friday, September 4, 2020
Pure Shot Night Serum 30mL (night serum | actual product)
Pure Shot Lotion 10mL (toner)
Pure Shot Night Serum 7mL
Pure Shot Cream 7mL (cream)
Top Secret Illuminating Cleanser 50mL (oat mousse-type facial cleanser)
(Comes in original box)
For more information, please visit: https://bit.ly/3bKvTXQ



A limited edition kit is now on sale for Pure Shot Lotion, which includes the popular primer and cleansing balm, as well as a mini size of YSL's iconic fragrance, Mon Paris Eau de Parfum. PURE SHOTS LOTION STARTER KIT Pure Shots Lotion Starter Kit Price: ¥9,000 + tax On sale from Friday, September 4, 2020 (limited quantities) Pure Shots Lotion 200mL (actual product) Mon Paris Eau de Parfum 10mL Radiant Touch Blur Primer 10mL Top Secret Cleansing Balm 10mL (comes in an original drawstring bag) For more information: https://bit.ly/35rCe9E

POINT 2: Prevent makeup from coming off when wearing a mask

1. Create a foundation that won't come off when wearing a mask

Radiant Touch Blur Primer Price: ¥6,300 + tax

Radiant Touch Blur Primer
This premium primer has the effect of evenly smoothing out unevenness in the skin, significantly increasing the staying power of your foundation. Not only does it impart a beautiful glow with the "magic of light," but the mousse-like gel texture smooths and conditions the skin, ensuring a strong adhesion of foundation that tends to come off when putting on and taking off a mask.
For more details, click here: https://bit.ly/32jprUx

Ancre de Peau All Hours Setting Powder Universal
Price: 6,500 yen + tax

Ancre de Peau All Hours Setting Powder Universal
To keep your skin smooth and dry for hours, even under a mask, we recommend finishing with powder. The included puff makes it easy to retouch any creasing caused by wearing a mask while on the go. A beautiful skin veil melts into the skin, maintaining a translucent look all day long. We recommend the universal shade, which complements all skin tones.
For more information: https://bit.ly/3bO9SqZ

Top Secret Moisture Eclat Pore Matte
Price: ¥6,000 + tax

Top Secret Moisture Eclat Pore Matte
A magical spot emulsion that gives skin an even, matte finish that won't break down due to sebum. Formulated with Neo Skin Powder, which absorbs excess sebum and sweat, it keeps your skin looking frosted and poreless for hours. It can be used as the finishing touch to your skincare routine, and even over makeup. The perfect size for a pouch, it's also great for touching up a smudged mask.
For more information, click here: https://bit.ly/3heY2ax

2. Choosing a lipstick that won't stain or come off on your mask

Tatouage Couture Velvet Cream
Available in 14 colors (including 2 limited edition colors) | Price: ¥4,300 each + tax

216-Nude Emblem
216-Nude Emblem
A new product was released in August 2020 from YSL's popular lipstick, known for its tight adhesion and long-lasting hold. It offers a new sensation of application without the dryness or flakiness that is common with matte lipsticks. The lineup includes colors that combine warmth and depth, such as rosewood no. 216 and orange-brown no. 211, perfect for autumn.

Additionally, by lightly blotting with a tissue after application, the shine is reduced and the finish is enhanced. It also prevents the lipstick from sticking to masks and creasing.
For more information, please visit: https://bit.ly/3ijHhMF

Rouge Pur Couture Vernis Water Stain
Available in 18 colors (including 2 colors exclusive to the official online boutique) | Price: ¥4,300 each + tax

617-Dive in the Nude
617-Dive in the Nude
The watery shine and fresh color lasts, so you can wear it safely even under a mask. There are many popular colors available, such as dusty rose no. 617, which is perfect for autumn, and milky beige no. 616 (official online boutique only). You can enjoy the freshly applied finish even after taking off your mask. For more information, click here: https://bit.ly/2GK4ABr

POINT 3: Makeup tips that look great under a mask

Radiant Touch
Available in 6 colors | Price: ¥5,000 + tax

1.5-Radiance Silk
If wearing a mask is mandatory, beautify the visible parts of your face. This YSL brush pen, a long-selling luminous and radiant pen, adds luminosity and dimension to eye areas prone to shadows and dullness. It's sure to be a valuable addition to your mask makeup routine.
For more information, click here: https://bit.ly/3hiCc64

Sequin Crush
Available in 7 colors (including 1 limited edition color) | Price: 4,200 yen each + tax

6-Confident Nude
6 - Confident Nude
Now that masks are a necessity, it's time to add some eyeshadow to your eyes. The sequin-like sparkle blends perfectly with the movement of your eyelids, adding a sparkle that's sure to make your eyes stand out.
For more information: https://bit.ly/2RbPFlC



Click here for company press release details