"Rose Lip Gloss," a collaboration between ROSE LABO and makeup artist Akemi Kibe, will be available at Isetan Shinjuku in advance.

Release Date:2020.09.16
Sep 15, 2020
ROSE LABO Inc. (hereinafter referred to as ROSE LABO), which grows pesticide-free "edible roses," has collaborated with makeup artist Kibe Akemi to develop "Rose Lip Gloss," which will be available at the Isetan Shinjuku store from September 16, 2020. It will also be available on the ROSE LABO official online store from October 2, 2020.

This is the first cosmetic collaboration between ROSE LABO, which develops natural skincare, and Kibe Akemi, a hair and makeup artist affiliated with PEACE MONKEY. This tinted lip serum is made from 98% naturally derived ingredients and combines gentleness with trendy texture and color. "Rose Lip Gloss" was born from the fusion of nature and functionality.

Profile of Hair & Makeup Artist Kibe Akemi


Originally from Fukaya City, Saitama Prefecture, where ROSE LABO's roses are grown. She does hair and makeup for numerous actresses and models, primarily for beauty and fashion magazines, and is also active in event appearances and writing. A fan of ROSE LABO's skincare products, she shares ROSE LABO's concept of "making women shine 24 hours a day," which led to this collaboration.

Available in 3 colors

■Rose Red 01
A sheer red that has been prototyped over 100 times to suit anyone, regardless of cool or warm undertones. Achieve confident red lips with this magical lip product.


■Pink Beige 02
A refined, beloved color that's sure to impress. Can be worn for any occasion, from dates and work to weddings and funerals. An exquisite color that blends seamlessly with the mucous membranes of the lips.


■Terracotta 03

A trendy brown and orange color. A single application will elevate your look, whether casual or conservative.


About “Rose Lip Gloss”

https://youtu.be/hAmXYOX4E14

■Highly pigmented despite 98% natural ingredients
"Rose Lip Gloss" is made with 98% natural ingredients and contains 18 types of moisturizing and beautifying ingredients. Seven free ingredients were included, and development was conducted while monitoring sensitive, dry, and oily skin types. Ayaka Tanaka, the developer and CEO of ROSE LABO, says, "I've experienced natural glosses that don't offer the full color payoff, or that can irritate the lips when you want a more pigmented look." Having experienced endless troubles with her own sensitive skin, she created "Rose Lip Gloss" by combining natural ingredients with functionality, hoping to make makeup enjoyable even with natural cosmetics.

■Free Ingredients
Mineral oil, parabens, silicone, synthetic fragrances, phenoxyethanol, ethanol, petroleum-based surfactants
Free of all of the above

■18 types of beauty and moisturizing ingredients
Rose extract, rose water, sodium hyaluronate, collagen, Job's tears seed extract, honey, shea butter, jojoba seed oil, five ceramides (AP/AG/NP/NG/EOP), ethylhexylglycerin, soybean sterol, glycerin, citric acid, BG

■Color variations
Rose red 01, pink beige 02, terracotta 03
The three color variations are carefully selected by Kibe Akemi, incorporating her experience and sensibility. These colors are unique to a makeup artist who transcends the boundaries between cool and warm skin tones.

■Price
2,500 yen (excl. tax), 2,750 yen (incl. tax) for each color

■Capacity
7g for each color

Release Date

■Pre-release Date
Wednesday 16th to Tuesday 22nd September (National Holiday)
Business Hours: 10am - 8pm
Pre-release at Beauty Apothecary, B2F, Main Building, Isetan Shinjuku Store

■Release Date
Available at the ROSE LABO official online store from Friday 2nd October 2020. : (Pre-orders now being accepted)

■ROSE LABO Official Online Store Pre-sale Bonus
Customers who pre-order two or more bottles of "Rose Lip Gloss" at the ROSE LABO official online store will receive a "GIFT BAG (original drawstring bag (suede-like))".


Instagram Live Schedule
■Date and Time: Wednesday, September 16th, 7pm - 8pm
■Details
ROSE LABO representative Ayaka Tanaka and hair and makeup artist Akemi Kibe will be hosting an Instagram Live on the official Beauty Apothecary Instagram.
Be sure to tune in as they will share behind-the-scenes stories about the product's development and introduce makeup techniques. ■Beauty Apothecary Official Instagram
https://www.instagram.com/isetan_beautyapothecary

About ROSE LABO
ROSE LABO grows edible roses without the use of pesticides in Fukaya City, Saitama Prefecture. It is a sixth-industry farming company that handles all aspects of cultivation, product development, and sales. Based on the concept of "beautiful, healthy, and happy with edible roses," the company develops processed foods and cosmetics under its original brand. Official online store: https://www.roselabo.jp/ Official Instagram: https://www.instagram.com/roselabo.japan Official Twitter: https://twitter.com/roselabo_jp Official Facebook: https://www.facebook.com/roselabo.japan Official website: https://www.roselabo.jp Official Instagram: https://www.instagram.com/roselabo_jp ... Facebook: https://www.facebook.com/roselabo.japan Official Twitter: https://twitter.com/roselabo_jp Official Facebook: https://www.facebook.com/roselabo.japan Official website: https://www.roselabo.jp Official For inquiries regarding the content of this article, please contact PR TIMES Inc. directly (https://prtimes.jp/).
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