Swatch Group Japan Ltd.'s Swatch Division has revived original models using natural materials and is now selling them in Swatch stores nationwide and online.
Since the brand's founding in 1983, Swatch has always been attuned to social trends. Now, this revolutionary in the Swiss watch industry is unveiling a cutting-edge innovation: a collection made from natural materials! This marks the first time a watch manufacturer has successfully replaced all conventional materials with bio-based materials in mass production. A new chapter for Swatch, "BioReload," begins with the launch of a collection that revives the iconic design of Swatch's first models!
Innovation has always been a driving force that defines the Swatch personality. The "1983" collection continues this tradition, incorporating two new bio-based materials extracted from castor beans. Of course, all components meet the high Swiss Made quality standards that Swatch imposes on its products.
"Reloaded" literally means a new look inside and out, and the packaging also sets new standards. It is made from an innovative material made from potato and tapioca starch. As a result, the injection-molded packaging is fully biodegradable and can be recycled as paper or composted at home.
Such a groundbreaking product deserves a unique design to match. The “1983” collection takes its cue from the heady days of Swatch’s early years. The six models reinterpret Swatch’s first watches and feature custom typography created for Swatch’s new headquarters in Switzerland, signifying that the Swatch revolution continues to move forward.
【URL】 https://shop.swatch.com/ja_jp/collections/1983-collection-c111.html
SO28N101 SIGAG ¥8,800 (tax included)
SO28G101 ISIKHATHI ¥8,800 (tax included)
SO28R103 WELA ¥8,800 (tax included)
SO28B100 MASA 8,800 yen (tax included)
SO28N101 SILVERWAKATI 8,800 yen (tax included)
SO28R102 GOLDENSHIJIAN 8,800 yen (tax included)Swatch Official Online Store: http://shop.swatch.com/ja_jp/
Swatch Instagram: http://www.instagram.com/swatch_jp/
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