Intimissimi launches new campaign featuring Irina Shayk

Sep 12, 2020
Popular Italian lingerie brand Intimissimi has launched a campaign featuring brand icon Irina Shayk, focusing on two bras.


The Sveva bra is part of a series featuring lightweight, sheer tulle, while the Lucia bra features an ultra-lightweight material for a natural silhouette. These bras add new colors and feminine floral motifs to Intimissimi's classic lace.

This season, Intimissimi is introducing a bra in a new material: the Sveva bra, crafted from ultra-lightweight microfiber tulle. The incredibly soft, delicate fabric has a seamless finish for a sophisticated look.

This new tulle was carefully selected to launch a new line of invisible underwear. Bras, briefs, French knickers, and bodysuits are all designed to hide underwear lines. The new Sveva tulle balconette bra features cups designed for a glasses-like silhouette, with underwire and straps trimmed with thick satin. The matching new tulle briefs are seamless and feature side panels, creating a lightweight design similar to the bra straps.


The newly launched Lucia bra is a triangle bra with a unique shape that creates a natural bust. Perfect for all bust shapes, these ultra-lightweight pads are crafted from spacer fabric (a breathable, three-dimensional material called space yarn). Side boning ensures a perfect fit, ensuring a perfect fit for any bust. Adjustable straps further enhance the fit. The comfortable and ultra-light Lucia bra is practical yet captivating, thanks to details like lace. And new colors are now available in the Pretty Flower Lace series. Intimissimi's iconic series, especially its signature triangle bra, exudes elegance and glamor. Classic, natural, and sophisticated designs are reflected in the Giorgia, Sofia, and Eleonora shapes of the Pretty Flower Lace series, perfect for day or night. New colors have been added to further expand the collection. In addition to the timeless black and white, new color palettes include blue and white, khaki and white, and beige and white. This series is a must-have for the elegant and chic woman.


For product inquiries: Intimissimi Shibuya Bunkamura-dori Store TEL: 03-3461-3455

We have launched our official LINE account. We will be posting information on great deals and campaigns, so
be sure to follow us. Official website: intimissimi.jp Official Instagram: @intimissimiofficial LINE: @intimissimi



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