Shibuya PARCO is undergoing its first renovation since its grand opening in November 2019, with the opening of five new stores, including three stores opening for the first time in the Shibuya area. Shibuya PARCO has always been committed to presenting new products and experiences based on five pillars: "Fashion," "Art & Culture," "Entertainment," "Food," and "Technology." This renovation will see the addition of new stores in "Fashion," "Art & Culture," and "Food," further deepening each of these areas.
In the "fashion" department, a combined men's and women's store for luxury outerwear brand "Herno" will open on the 2nd floor "MODE&ART." The merchandising will feature an expanded selection of the popular "Laminar" collection. "GEYSER PARCO," PARCO's independently curated sales floor for incubation purposes, will see the opening of the first building-in stores of popular fashion goods brand "KiwandaKiwanda" and Paris-based lifestyle goods brand "PAPIER TIGRE." The introduction of unique, playful stores will increase shopping mobility and variety. "TECHNIQUE," a long-established record store that has been a driving force behind record culture, has relocated from Udagawacho to "CHAOS KITCHEN" on the basement floor. "Good Luck Curry," popular for its curry that uses different spices depending on the ingredients, has opened, providing the essential enjoyment of "art & culture" and "food."
Additionally, each pop-up space will feature three pop-ups on the first and second floors, marking the first time for Shibuya PARCO. Enjoy the Fall/Winter 2020 collection, including early releases of Japan-exclusive items from "JIL SANDER," a brand that has been gaining attention for its women's line in recent years, popular collaboration items from "MUVEIL," and unisex items that evoke a sense of art from "MADISON BLUE," which will be holding its first pop-up in the Shibuya area.
■NEW OPEN■
Herno (Fashion) - 2nd Floor
KiwandaKiwanda (Women's Goods) - 3rd Floor
PAPIER TIGRE (Lifestyle Goods) - 3rd Floor
TECHNIQUE (Records) - B1F
Good Luck Curry (Curry) - B1F
■POP UP■
JIL SANDER - 1st Floor POP UP SPACE "The Window"
MUVEIL 1st floor POP UP SPACE "GATE"
MADISONBLUE 2nd floor POP UP SPACE "BRIDGE"
MASH UPS MARKET 5th floor special venue
■NEW OPEN
Herno (Herno) <Fashion> 2nd floor [First in the Shibuya area]
Herno
HERNO is a luxury outerwear brand founded in Lesa, northern Italy, in 1948. Its fusion of tradition and modernity, using innovative high-tech materials while maintaining outstanding craftsmanship, continues to attract many fans around the world. Come and experience the luxurious world of HERNO.
We have a wide selection of Shibuya PARCO exclusive items for both men and women, from the latest autumn/winter collection to the popular "Laminar" collection. OPEN: Friday, September 11, 2020
KiwandaKiwanda (Kiwanda Kiwanda) <Women's Goods> 3F [First in the Shibuya area and first in a building]
KiwandaKiwanda
KiwandaKiwanda, which operates a directly managed store in Minami-Aoyama, is opening its second store. The brand's ethos is to enjoy your own style without being swayed by trends, and to pursue new creativity while respecting individuality and diversity. To mark the grand opening, seven new styles of socks in two sizes based on a genderless theme will be available. They also make a wide range of unique gift items. We will also be holding an event where customers can order custom-made embroidered denim, where each piece is hand-embroidered in our atelier, a project previously held irregularly only at our Minami-Aoyama store.
OPEN: Friday, September 4, 2020
PAPIER TIGRE (Papier Tigre) <Lifestyle Goods> 3F [First in Shibuya Area, First in a Building]
PAPIER TIGRE
PAPIER TIGRE is a product brand centered on stationery, founded in 2012 by a Paris-based creative team. With a focus on graphics, playfulness, and practicality, the store offers original items that are fun to use and not just designed on the surface. In addition to products from Paris, the store offers lifestyle goods carefully selected by Papier Tigre from around the world.
OPEN: Friday, September 18, 2020
TECHNIQUE (Technique) <Records> B1F [First in a building]
TECHNIQUE
This long-established record shop in Shibuya's Udagawacho neighborhood has relocated to Shibuya PARCO. With a focus on techno, the store offers a wide range of club music genres, from house to disco and breakbeats. To commemorate the relocation and reopening, Shibuya PARCO will be selling limited-edition Shibuya PARCO T-shirts from Friday, September 18th.
OPEN: Thursday, August 20th, 2020
Good Luck Curry (Curry & Spice Dishes) B1F
Good Luck Curry
"Good Luck Curry," a spice curry created by Chef Kakegawa of Daikanyama's French bistro "Ata," has opened. The spice blend changes depending on the ingredients, such as seafood or meat, and the spice curry offers a savory flavor as well as a satisfying texture. The colorful vegetable garnish enhances the spicy curry. During dinnertime, the menu changes to "Good Night Curry," featuring original, spicy dishes perfectly complemented by natural wines. Takeout curry bread will also be available.
■POP UP
JIL SANDER
JIL SANDER's first pop-up store will open in Shibuya PARCO. The store will feature the JIL SANDER+ Fall/Winter 2020 men's and women's collections, highlighting the brand's pure, essentialist designs, which embody relaxed fashion for life outside the city.
A three-pack of organic cotton T-shirts will be available in white, vanilla, and black, exclusively in Japan and available exclusively at Shibuya PARCO. Additionally, a padded insulator jacket and drawstring pouch made from ECONYL®, a regenerated nylon fiber recycled from waste, will be available in the brand's first limited edition khaki color.
Dates: Friday, September 18th to Wednesday, October 7th, 2020
Venue: 1F POPUPSPACE The window
【Japan Exclusive・Shibuya PARCO Pre-sale】3-Pack T-Shirts Organic Cotton ¥44,000＋TAX
![[Japan Exclusive, Shibuya PARCO Pre-release] Recycled Nylon Packable Blouson ¥163,000+TAX](https://prtimes.jp/i/3639/1315/resize/d3639-1315-992539-6.jpg "【Japan Exclusive・Shibuya PARCO Pre-sale】Recycled Nylon Packable Blouson ¥163,000+TAX")
[Japan Exclusive, Shibuya PARCO Pre-release] Recycled Nylon Packable Blouson ¥163,000+TAX
![[Japan Exclusive, Shibuya PARCO Pre-release] Recycled Nylon Bag : ¥68,000+TAX /><span class=](https://prtimes.jp/i/3639/1315/resize/d3639-1315-212745-8.jpg "[Japan Exclusive, Shibuya PARCO Pre-release] Recycled Nylon Bag ¥68,000+TAX")
[Japan exclusive, pre-sale at Shibuya PARCO] Recycled nylon bag ¥68,000+TAX
MUVEIL
Women's brand MUVEIL will hold its first pop-up store at Shibuya PARCO. The items available during the store are based on merchandise from the Fall/Winter 2020 collection, and include special collaboration items with a new perspective that incorporates MUVEIL's design elements into three brands that have an established item base. The store will also feature the MUVEIL x MIZUNO pearl sneakers, a collaboration item that was well received from the Fall/Winter 2020 collection, as well as collaboration items with Star Wars.
In addition to the above collaboration items, the brand's new HOME LINE items, strawberry pattern plates and strawberry pattern beer glasses, will also be available in stores for the first time.
Period: Wednesday, September 16th to Tuesday, September 29th, 2020
Venue: 1F POPUPSPACE GATE
MUVEIL
MADISONBLUE
The brand will be holding its first POP UP STORE in the Shibuya area. One of the brand's philosophies is "clothes that are close to people." With the desire to propose a free-spirited worldview through clothing that is unconstrained by age or gender, this pop-up store, titled "Dear Blue," will be the first to offer unisex, artistic items. The lineup will feature items that can be enjoyed by both men and women, centered around the brand's essential items, such as shirts, blazers, and chinos. Items will feature brand concept art prints by Hiroton, an artist with whom the brand has a friendly relationship. The brand has developed its timeless archives as a style proposal that transcends the boundaries of seasons and eras, and the items decorated with art this time are reproductions of the archives. You can enjoy "wearable art."
Period: Friday, September 18th - Wednesday, October 7th, 2020
Venue: 2F POPUPSPACE BRIDGE
MADISONBLUE
MASH UPS MARKET
Mashups Market, a multi-purpose pop-up shop that opened at the Shibuya Mitsukaru Store in 2019, will reopen as a pop-up shop featuring a selection of multiple "street brands." Mash-up is a DJ term that refers to the musical technique of blending two or more tracks into one song. The selected brands are likened to songs, and the name was chosen to evoke the image of a unified style.
The interior will be kept to a bare minimum, showcasing the unique characteristics of each brand in a harmonious market style.
・Brands handled...Montage / PUNK DRUNKERS / HEAD GOONIE / LIL WHITE DOT / DI:VISION / SKEIL
Dates: Friday, September 11th - Sunday, September 27th, 2020
Venue: 5th floor, special venue
Click here for company press release details
In the "fashion" department, a combined men's and women's store for luxury outerwear brand "Herno" will open on the 2nd floor "MODE&ART." The merchandising will feature an expanded selection of the popular "Laminar" collection. "GEYSER PARCO," PARCO's independently curated sales floor for incubation purposes, will see the opening of the first building-in stores of popular fashion goods brand "KiwandaKiwanda" and Paris-based lifestyle goods brand "PAPIER TIGRE." The introduction of unique, playful stores will increase shopping mobility and variety. "TECHNIQUE," a long-established record store that has been a driving force behind record culture, has relocated from Udagawacho to "CHAOS KITCHEN" on the basement floor. "Good Luck Curry," popular for its curry that uses different spices depending on the ingredients, has opened, providing the essential enjoyment of "art & culture" and "food."
Additionally, each pop-up space will feature three pop-ups on the first and second floors, marking the first time for Shibuya PARCO. Enjoy the Fall/Winter 2020 collection, including early releases of Japan-exclusive items from "JIL SANDER," a brand that has been gaining attention for its women's line in recent years, popular collaboration items from "MUVEIL," and unisex items that evoke a sense of art from "MADISON BLUE," which will be holding its first pop-up in the Shibuya area.
■NEW OPEN■
Herno (Fashion)
KiwandaKiwanda (Women's Goods)
PAPIER TIGRE (Lifestyle Goods)
TECHNIQUE (Records)
Good Luck Curry (Curry)
■POP UP■
JIL SANDER
MUVEIL
MADISONBLUE
MASH UPS MARKET
■NEW OPEN
Herno (Herno) <Fashion> 2nd floor [First in the Shibuya area]
HernoHERNO is a luxury outerwear brand founded in Lesa, northern Italy, in 1948. Its fusion of tradition and modernity, using innovative high-tech materials while maintaining outstanding craftsmanship, continues to attract many fans around the world. Come and experience the luxurious world of HERNO.
We have a wide selection of Shibuya PARCO exclusive items for both men and women, from the latest autumn/winter collection to the popular "Laminar" collection. OPEN: Friday, September 11, 2020
KiwandaKiwanda (Kiwanda Kiwanda) <Women's Goods> 3F [First in the Shibuya area and first in a building]
KiwandaKiwandaKiwandaKiwanda, which operates a directly managed store in Minami-Aoyama, is opening its second store. The brand's ethos is to enjoy your own style without being swayed by trends, and to pursue new creativity while respecting individuality and diversity. To mark the grand opening, seven new styles of socks in two sizes based on a genderless theme will be available. They also make a wide range of unique gift items. We will also be holding an event where customers can order custom-made embroidered denim, where each piece is hand-embroidered in our atelier, a project previously held irregularly only at our Minami-Aoyama store.
OPEN: Friday, September 4, 2020
PAPIER TIGRE (Papier Tigre) <Lifestyle Goods> 3F [First in Shibuya Area, First in a Building]
PAPIER TIGREPAPIER TIGRE is a product brand centered on stationery, founded in 2012 by a Paris-based creative team. With a focus on graphics, playfulness, and practicality, the store offers original items that are fun to use and not just designed on the surface. In addition to products from Paris, the store offers lifestyle goods carefully selected by Papier Tigre from around the world.
OPEN: Friday, September 18, 2020
TECHNIQUE (Technique) <Records> B1F [First in a building]
TECHNIQUEThis long-established record shop in Shibuya's Udagawacho neighborhood has relocated to Shibuya PARCO. With a focus on techno, the store offers a wide range of club music genres, from house to disco and breakbeats. To commemorate the relocation and reopening, Shibuya PARCO will be selling limited-edition Shibuya PARCO T-shirts from Friday, September 18th.
OPEN: Thursday, August 20th, 2020
Good Luck Curry (Curry & Spice Dishes) B1F
Good Luck Curry"Good Luck Curry," a spice curry created by Chef Kakegawa of Daikanyama's French bistro "Ata," has opened. The spice blend changes depending on the ingredients, such as seafood or meat, and the spice curry offers a savory flavor as well as a satisfying texture. The colorful vegetable garnish enhances the spicy curry. During dinnertime, the menu changes to "Good Night Curry," featuring original, spicy dishes perfectly complemented by natural wines. Takeout curry bread will also be available.
■POP UP
JIL SANDER
JIL SANDER's first pop-up store will open in Shibuya PARCO. The store will feature the JIL SANDER+ Fall/Winter 2020 men's and women's collections, highlighting the brand's pure, essentialist designs, which embody relaxed fashion for life outside the city.
A three-pack of organic cotton T-shirts will be available in white, vanilla, and black, exclusively in Japan and available exclusively at Shibuya PARCO. Additionally, a padded insulator jacket and drawstring pouch made from ECONYL®, a regenerated nylon fiber recycled from waste, will be available in the brand's first limited edition khaki color.
Dates: Friday, September 18th to Wednesday, October 7th, 2020
Venue: 1F POPUPSPACE The window
【Japan Exclusive・Shibuya PARCO Pre-sale】3-Pack T-Shirts Organic Cotton ¥44,000＋TAX[Japan Exclusive, Shibuya PARCO Pre-release] Recycled Nylon Packable Blouson ¥163,000+TAX[Japan exclusive, pre-sale at Shibuya PARCO] Recycled nylon bag ¥68,000+TAXMUVEIL
Women's brand MUVEIL will hold its first pop-up store at Shibuya PARCO. The items available during the store are based on merchandise from the Fall/Winter 2020 collection, and include special collaboration items with a new perspective that incorporates MUVEIL's design elements into three brands that have an established item base. The store will also feature the MUVEIL x MIZUNO pearl sneakers, a collaboration item that was well received from the Fall/Winter 2020 collection, as well as collaboration items with Star Wars.
In addition to the above collaboration items, the brand's new HOME LINE items, strawberry pattern plates and strawberry pattern beer glasses, will also be available in stores for the first time.
Period: Wednesday, September 16th to Tuesday, September 29th, 2020
Venue: 1F POPUPSPACE GATE
MUVEILMADISONBLUE
The brand will be holding its first POP UP STORE in the Shibuya area. One of the brand's philosophies is "clothes that are close to people." With the desire to propose a free-spirited worldview through clothing that is unconstrained by age or gender, this pop-up store, titled "Dear Blue," will be the first to offer unisex, artistic items. The lineup will feature items that can be enjoyed by both men and women, centered around the brand's essential items, such as shirts, blazers, and chinos. Items will feature brand concept art prints by Hiroton, an artist with whom the brand has a friendly relationship. The brand has developed its timeless archives as a style proposal that transcends the boundaries of seasons and eras, and the items decorated with art this time are reproductions of the archives. You can enjoy "wearable art."
Period: Friday, September 18th - Wednesday, October 7th, 2020
Venue: 2F POPUPSPACE BRIDGE
MADISONBLUEMASH UPS MARKET
Mashups Market, a multi-purpose pop-up shop that opened at the Shibuya Mitsukaru Store in 2019, will reopen as a pop-up shop featuring a selection of multiple "street brands." Mash-up is a DJ term that refers to the musical technique of blending two or more tracks into one song. The selected brands are likened to songs, and the name was chosen to evoke the image of a unified style.
The interior will be kept to a bare minimum, showcasing the unique characteristics of each brand in a harmonious market style.
・Brands handled...Montage / PUNK DRUNKERS / HEAD GOONIE / LIL WHITE DOT / DI:VISION / SKEIL
Dates: Friday, September 11th - Sunday, September 27th, 2020
Venue: 5th floor, special venue
Click here for company press release details
The press releases featured in this article have been provided by PR TIMES Inc. and are reproduced verbatim. FASHION HEADLINE does not endorse the products or services featured, nor does it guarantee the content of the press releases. For inquiries regarding the content of this article, please contact PR TIMES Inc. directly (https://prtimes.jp/).
