J.W. Anderson will open a limited-time concept store in the Handbag/Promotion section on the first floor of the Isetan Shinjuku Main Building from July 27th to August 1st.
The concept store follows the worldview of J.W. Anderson Workshops, the brand's first directly managed store, which opened in Shoreditch, East London, in January of this year. The store features rainbow-colored striped wall paneling as its base, and features unique fixtures made from tree stumps and solid wood, as well as stickers printed with 90s-style graphics that cover the entire wall, adding to the playful atmosphere that is characteristic of J.W. Anderson.
During the store, the brand will be showcasing the leopard print logo and purse, exclusive to Isetan Shinjuku, as well as the latest variations of new earrings and bags, along with the full lineup of bags. This is an event where you can fully experience the brand's worldview. The concept store will be permanently set up within the handbag section from August 3rd.