H&M launches new men's collection line, "Blank Staples"From left in the photo: sweat hoodie (4,999 yen), sweat jogger pants (3,999 yen), sweatshirt (3,999 yen), pants (reference product), sweat hoodie (4,999 yen), sweat jogger pants (3,999 yen)
H&M has announced its new men's collection, "Blank Staples." The collection will feature essential men's streetwear pieces, including T-shirts, sweat hoodies, sweatshirts, and sweatpants—the building blocks of a modern wardrobe. Each item will range in price from ¥1,799 to ¥4,999.
The "Blank Staples" pieces are crafted with a basic yet carefully considered design aesthetic, and each piece is emblematic of the "Blank Staples" label.
The collection was created in partnership between H&M's men's design team and Highsnobiety, and will continue to evolve, leading to campaigns and collaborative projects.
The collection is made from heavyweight cotton with a dry feel. H&M's men's design team focused on the most important details in streetwear, such as the drop shoulder, the balance of the sweatpants' silhouette, and the width of the ribbing at the neckline.
All styles are available in four colours, presenting a modern colour range including cream, black, dark brown and dark beige. 
As dress codes become more relaxed, details are more important than ever in today's style. By incorporating sophisticated streetwear elements into pieces, this collection offers new opportunities to create a unique style.
This first wave will feature basic, solid colors, but as the season progresses, "Blank Staples" will serve as a blank canvas for collaborations, launching special collections with global creators.
The first wave of the "Blank Staples" collection will be available from early September on H&M's official online store (hm.com/jp) and in Japan at H&M's Shibuya, Shinjuku, Harajuku, AEON Mall Musashimurayama, LaLaport Yokohama, LaLaport TOKYO-BAY, Futako Tamagawa Rise, Ario Kameari, Nagoya Matsuzakaya, Shinsaibashi, Ebisubashi, Umeda, Kobe Harborland Umie, Pieri Moriyama, and Tenjin stores.
