FENDI, a luxury brand renowned in Rome, Italy, has relaunched its rooftop performance, previously held on the roof of the brand's headquarters, Palazzo della Civilta Italiana, as "THE FENDI POWER," celebrating the power of self-expression. From Rome, a special place for FENDI, FENDI's self-expression will now extend beyond Palazzo della Civilta Italiana and into the world.


The iconic rooftop of the Museum Garage in Miami became a vivid canvas for Alton Mason to unleash his inner self, painting a vibrant palette alongside the yellow of his Peekaboo bag.

Fendi's Pre-Fall 2020 collection evolved from its previous formal look to a more relaxed luxury focused on leisurewear. Alton, carrying his Peekaboo bag, exudes a positive vibe that adds a bold rhythm to his sharp, elegant movements, establishing a more refined style.


One of today's most celebrated models, Alton Mason, explores his inner self and unleashes his unique talent for dance, a passion he holds dear. Alton's every move, expressing his innate positivity, resonates with Mia Kong's, transporting the two to the Museum Garage's groovy rooftop.

The vibrant colors of the Fendi Pre-Fall 2020 collection worn by Alton and Mia match the unique energy of "Peekaboo." "The Fendi Power" connects Fendi's DNA and the legacy of its rooftop performances at Palazzo della Civiltà on a global scale, encompassing everything from music to graffiti.

From Rome to Miami, from the runway to the rooftops, the energy of self-expression is true "Fendi power."

#FendiPeekaboo




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