Swatch Group Japan Ltd.'s Swatch Division has launched the Swatch customization watch "Swatch X You," featuring designs by six artists active both in Japan and abroad (Chocomoo, Kawamura Kosuke, yoshi47, Toumei-sen, Inoue Jun, and Ouma) available for purchase on the Swatch online store.
Contemporary art is experiencing a new boom in Japan. Pioneering artists are exploring and exploring themes of mind, body, and space on a daily basis. These exciting designs, ranging from the highly abstract to the meticulously detailed, are the inspiration for Swatch X You Japan Calling.
With Swatch by You, you can create a beautiful, custom-made watch, unique to Swatch. After selecting one of the Japan Calling designs, you can customize the movement color, indices, and mechanism. Finally, add a 15-character personal message on the back of the dial to complete the look. This unique piece of art is a result of this amazing artwork being transformed into a clock.
"I created this piece with the image of animals and nature gathering together every night, whispering and having a good time together."
Chocomoo
Chocomoo's pop and original works are all drawn in monochrome. She collaborates with fashion brands and companies both in Japan and overseas. "NATURE TALK" depicts animals and nature gathering at Swatch by You every night, chatting and having fun. Chocomoo's signature monochromatic design creates a unique look no matter which part you look at. Chocomoo has a deep connection with Swatch and is a longtime collaborator.
Kosuke Kawamura
"One of my works, QUEEN, destroys the values attached to various objects and reconstructs them into something new."
As a collage artist, Kosuke Kawamura has collaborated with various artists and participated in numerous solo and group exhibitions both in Japan and abroad.
His other work for Swatch by You is "MIRAGE," which depicts a world that continues in an infinite loop, like two mirrors.
yoshi47
"It's a difficult job, like a hard outdoor sport, but I love being a muralist."
Yoshi47 moved to the United States at the age of 20 and discovered street art in California. He then became a bike messenger in San Francisco and found true meaning in life within that community.
Yoshi47's Swatch by You "FANTASTIC NATURE" is a natural kingdom he created. Each one is as if it were alive, and you can see what the strange faces of nature - insects, animals, plants, trees, and more - are all doing. Also obsessed with the mosaic style, yoshi47 blends nostalgia with the pop essence of his signature smiley face. "MOSAIC DELIGHT" is sure to lift your spirits.
Towmei Line
"We feel that working on Swatch X You has further evolved us as artists."
Toowmei Line is an art unit formed by three classmates from Osaka University of Arts. Their style is to share and shape their ideas and techniques. Starting with live painting, they have expanded into unconventional fields, including projection mapping, animation, and optical illusions.
In Toumei Line's Swatch by You "MONSTER OF JAPAN," the leopard represents Osaka and the tiger represents themselves. "SPRING" is inspired by a clock, expressing the anticipation of spring. Toumei Line was responsible for the interior design of the Swatch Store Shibuya, marking their first collaboration with Swatch.
Jun Inoue
"I portray the delicate spirituality unique to Japan with abstract lines, expressing it through a style that creates a unique sense of 'ma' (space between spaces) within my works."
Jun Inoue captivates audiences with his exquisite sense of blending modern sensibility with traditional spirit. His constantly evolving style extends beyond the canvas into various fields, including fashion and display design. The energy of Tokyo's underground—jungle, hip hop, and graffiti—played a major role in shaping Jun Inoue's style. His creativity transforms powerful melodies and beats into movement and drive. His signature designs also appeared at Swatch by You. "BLACK & WHITE" is a hybrid, modern piece that combines elements of calligraphy and graffiti. And "MUSIC" is inspired by music, with sounds expressed as lines.
Ouma
"I see society as a collective living organism in which we all participate, and I explore art that represents the relationship between treating society and being treated by society, and that changes the image of hospitals, illness, and medicine."
Ouma has wondered if there is a way to fulfill the essence of a veterinarian's job, which is to "heal people's hearts," and has sought a new definition of life that is based on scientific knowledge. Drawing on his experiences traveling around the world, he advocates the concept of "social healing," which links his previous view of life to medicine, and considers how to build a "relationship between society and people."
"KATAKANA," one of Ouma's Swatch by You designs, was designed based on onomatopoeia, a visualization of sound. The letter shapes express Japan's long-standing aesthetic sense. Another, "INNER WORLD," is inspired by the world of cells. Life and society are synchronized, and the movement of cells becomes art.
Ouma has participated in 13 artist-in-residence programs around the world, including the Swatch Art Peace Hotel (Shanghai), which brings together artists from around the world to experience a unique cultural environment specializing in contemporary art.
Period: Until Friday, October 9th
URL: https://shop.swatch.com/ja_jp/collections/swatchxyou-c111.html
Swatch Official Online Store: http://shop.swatch.com/ja_jp/
Swatch Instagram: http://www.instagram.com/swatch_jp/
Swatch LINE: http://page.line.me/swatchjp/
Click here for company press release details
Contemporary art is experiencing a new boom in Japan. Pioneering artists are exploring and exploring themes of mind, body, and space on a daily basis. These exciting designs, ranging from the highly abstract to the meticulously detailed, are the inspiration for Swatch X You Japan Calling.
With Swatch by You, you can create a beautiful, custom-made watch, unique to Swatch. After selecting one of the Japan Calling designs, you can customize the movement color, indices, and mechanism. Finally, add a 15-character personal message on the back of the dial to complete the look. This unique piece of art is a result of this amazing artwork being transformed into a clock.
Chocomoo (Chocomoo) @yukachocomoo
A Kyoto-born illustrator, she creates pop and original works entirely in monochrome."I created this piece with the image of animals and nature gathering together every night, whispering and having a good time together."
ChocomooChocomoo's pop and original works are all drawn in monochrome. She collaborates with fashion brands and companies both in Japan and overseas. "NATURE TALK" depicts animals and nature gathering at Swatch by You every night, chatting and having fun. Chocomoo's signature monochromatic design creates a unique look no matter which part you look at. Chocomoo has a deep connection with Swatch and is a longtime collaborator.
Kosuke Kawamura @kosukekawamura
A collage artist and graphic designer, Kosuke Kawamura creates striking visuals.Kosuke Kawamura"One of my works, QUEEN, destroys the values attached to various objects and reconstructs them into something new."
As a collage artist, Kosuke Kawamura has collaborated with various artists and participated in numerous solo and group exhibitions both in Japan and abroad.
His other work for Swatch by You is "MIRAGE," which depicts a world that continues in an infinite loop, like two mirrors.
yoshi47 @yoshi_47
A former Messenger artist, this artist depicts a unique world with the iconic smiley face.yoshi47"It's a difficult job, like a hard outdoor sport, but I love being a muralist."
Yoshi47 moved to the United States at the age of 20 and discovered street art in California. He then became a bike messenger in San Francisco and found true meaning in life within that community.
Yoshi47's Swatch by You "FANTASTIC NATURE" is a natural kingdom he created. Each one is as if it were alive, and you can see what the strange faces of nature - insects, animals, plants, trees, and more - are all doing. Also obsessed with the mosaic style, yoshi47 blends nostalgia with the pop essence of his signature smiley face. "MOSAIC DELIGHT" is sure to lift your spirits.
Towmei Line @towmeiline
This talented art unit works in a variety of fields, including live painting, projection mapping, and animation.Towmei Line"We feel that working on Swatch X You has further evolved us as artists."
Toowmei Line is an art unit formed by three classmates from Osaka University of Arts. Their style is to share and shape their ideas and techniques. Starting with live painting, they have expanded into unconventional fields, including projection mapping, animation, and optical illusions.
In Toumei Line's Swatch by You "MONSTER OF JAPAN," the leopard represents Osaka and the tiger represents themselves. "SPRING" is inspired by a clock, expressing the anticipation of spring. Toumei Line was responsible for the interior design of the Swatch Store Shibuya, marking their first collaboration with Swatch.
Jun Inoue @ juninoue.jp
A painter and live-painting performer who brings to life the delicate spirituality and unique "ma" (space) unique to Japan in his work.Jun Inoue"I portray the delicate spirituality unique to Japan with abstract lines, expressing it through a style that creates a unique sense of 'ma' (space between spaces) within my works."
Jun Inoue captivates audiences with his exquisite sense of blending modern sensibility with traditional spirit. His constantly evolving style extends beyond the canvas into various fields, including fashion and display design. The energy of Tokyo's underground—jungle, hip hop, and graffiti—played a major role in shaping Jun Inoue's style. His creativity transforms powerful melodies and beats into movement and drive. His signature designs also appeared at Swatch by You. "BLACK & WHITE" is a hybrid, modern piece that combines elements of calligraphy and graffiti. And "MUSIC" is inspired by music, with sounds expressed as lines.
Ouma (@oumavet)
A former veterinarian and cell artist, Ouma pursues art that transforms the image of life, treatment, and society.Ouma"I see society as a collective living organism in which we all participate, and I explore art that represents the relationship between treating society and being treated by society, and that changes the image of hospitals, illness, and medicine."
Ouma has wondered if there is a way to fulfill the essence of a veterinarian's job, which is to "heal people's hearts," and has sought a new definition of life that is based on scientific knowledge. Drawing on his experiences traveling around the world, he advocates the concept of "social healing," which links his previous view of life to medicine, and considers how to build a "relationship between society and people."
"KATAKANA," one of Ouma's Swatch by You designs, was designed based on onomatopoeia, a visualization of sound. The letter shapes express Japan's long-standing aesthetic sense. Another, "INNER WORLD," is inspired by the world of cells. Life and society are synchronized, and the movement of cells becomes art.
Ouma has participated in 13 artist-in-residence programs around the world, including the Swatch Art Peace Hotel (Shanghai), which brings together artists from around the world to experience a unique cultural environment specializing in contemporary art.
Period: Until Friday, October 9th
URL: https://shop.swatch.com/ja_jp/collections/swatchxyou-c111.html
Swatch Official Online Store: http://shop.swatch.com/ja_jp/
Swatch Instagram: http://www.instagram.com/swatch_jp/
Swatch LINE: http://page.line.me/swatchjp/
Click here for company press release details
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