On September 2, 2020, Gucci will release a new fragrance, "Gucci Bloom Profumo di Fiori," from its popular fragrance collection, "Gucci Bloom." This rich white floral scent adds a cheerful twist to "Gucci Bloom Eau de Parfum," which celebrates women full of vitality and diversity. To commemorate this release, Gucci will be holding launch events at three locations across Japan. About Gucci Profumo di Fiori≫≫ https://bit.ly/34Fe0Ii
■Fragrance
"Scent is like magic. When a woman wears it, she casts a spell on the world. Gucci Bloom Profumo di Fiori is a powerful dialogue with the magic of flowers. It is an intense fragrance, yet it transports you to the world of nature."
Alessandro Michele, Creative Director, Gucci
The lead scent is tuberose, combining a fresh, natural green note with a rich, creamy floral depth. Blended with sambac jasmine buds and sambac jasmine absolute, it brings out the intoxicating hidden charm of tuberose for a striking impact. The multifaceted ylang-ylang adds rich depth, while mellow sandalwood and smooth, creamy sand-leaf woody notes add warmth. Finally, orris concrete, offering an elegant and distinctive finish, is blended with the warmth of resinous benzoin for a sensual, musky finish.
■Bottle Design
The Gucci Bloom bottle design has been revamped, incorporating honey yellow, evoking a youthful spirit. The lacquered square bottle features a label with a ribbed black frame surrounding the logo. The outer box is also framed in black and is decorated both inside and out with the iconic herbarium print, a Toile de Jouy-style print featuring cherry branches, leaves, and flowers.
■Advertising Campaign
https://youtu.be/b9xd_Ty-7mw
"Gucci" is set in a mysterious ancient ruin. The new Bloom advertising campaign tells the story of four charismatic women living in a dreamlike garden: Anjelica Huston, Florence Welch, Jodie Turner-Smith, and Susie Cave.
The campaign film, created by award-winning photographer and director Floria Sigismondi, begins with Florence Welch exploring the ruins of La Scarzuola, a surrealist theater built around an old Franciscan convent. The other protagonists are gradually introduced as they wander La Scarzuola's mysterious pathways, discover a wishing well, and perform a ritual by picking flowers and throwing them into the water. As the flowers float and drift away, the act of making a wish opens up parallel worlds. Through a series of fantastical scenes, the story becomes increasingly dramatic, culminating in a shower of falling flowers. The film ends with a close-up shot of Florence Welch holding the Gucci Bloom Eau de Parfum bottle against a backdrop of fluttering flowers.
[Launch Event Held]
To commemorate the release of Gucci Bloom Profumo di Fiori, launch events will be held at the following three locations. Special benefits will also be available at these events.
Click here for more details≫≫https://bit.ly/34Fe0Ii
Gucci Bloom Profumo di Fiori Eau de Parfum
50mL ¥11,300 / 100mL ¥15,200 (Both prices exclude tax)
Released on Wednesday, September 2, 2020
Stores that carry the product≫≫https://www.latelierdesparfums.jp/shops?brand=GUCCI
About the Gucci Bloom Collection】
This fragrance collection was created by Alessandro Michele with the concept of being true to yourself and the freedom to be your natural self, in the hope that women with diverse personalities will blossom like flowers and live fulfilling lives.
■Gucci Bloom Eau de Parfum
The original fragrance of "Gucci Bloom". A white floral fragrance reminiscent of a garden bursting with vibrant diversity, blended with three noble and rare flowers: jasmine bud, tuberose, and Rangoon creeper.
■Gucci Bloom Acqua di Fiori Eau de Parfum
A fragrance celebrating the vitality and vigor of youth and friendship. While remaining true to the original scent, the blend of bright and fresh green galbanum and juicy, blossoming blackcurrant buds creates a refreshing, light, and green scent that will lift your spirits.
■Gucci Bloom Nettere di Fiori Eau de Parfum
Inspired by a woman full of mysterious and sensual charm. The original fragrance is blended with the feminine floral scent of rose and osmanthus and a mysterious woody scent, resulting in a sensual and deep chypre floral note.
About the "Gucci Bloom" collection≫≫https://www.latelierdesparfums.jp/brands/gucci/bloom
Click here for company press release details
■Fragrance
"Scent is like magic. When a woman wears it, she casts a spell on the world. Gucci Bloom Profumo di Fiori is a powerful dialogue with the magic of flowers. It is an intense fragrance, yet it transports you to the world of nature."
Alessandro Michele, Creative Director, Gucci
The lead scent is tuberose, combining a fresh, natural green note with a rich, creamy floral depth. Blended with sambac jasmine buds and sambac jasmine absolute, it brings out the intoxicating hidden charm of tuberose for a striking impact. The multifaceted ylang-ylang adds rich depth, while mellow sandalwood and smooth, creamy sand-leaf woody notes add warmth. Finally, orris concrete, offering an elegant and distinctive finish, is blended with the warmth of resinous benzoin for a sensual, musky finish.
■Bottle Design
The Gucci Bloom bottle design has been revamped, incorporating honey yellow, evoking a youthful spirit. The lacquered square bottle features a label with a ribbed black frame surrounding the logo. The outer box is also framed in black and is decorated both inside and out with the iconic herbarium print, a Toile de Jouy-style print featuring cherry branches, leaves, and flowers.
■Advertising Campaign
https://youtu.be/b9xd_Ty-7mw
"Gucci" is set in a mysterious ancient ruin. The new Bloom advertising campaign tells the story of four charismatic women living in a dreamlike garden: Anjelica Huston, Florence Welch, Jodie Turner-Smith, and Susie Cave.
The campaign film, created by award-winning photographer and director Floria Sigismondi, begins with Florence Welch exploring the ruins of La Scarzuola, a surrealist theater built around an old Franciscan convent. The other protagonists are gradually introduced as they wander La Scarzuola's mysterious pathways, discover a wishing well, and perform a ritual by picking flowers and throwing them into the water. As the flowers float and drift away, the act of making a wish opens up parallel worlds. Through a series of fantastical scenes, the story becomes increasingly dramatic, culminating in a shower of falling flowers. The film ends with a close-up shot of Florence Welch holding the Gucci Bloom Eau de Parfum bottle against a backdrop of fluttering flowers.
[Launch Event Held]
To commemorate the release of Gucci Bloom Profumo di Fiori, launch events will be held at the following three locations. Special benefits will also be available at these events.
Click here for more details≫≫https://bit.ly/34Fe0IiGucci Bloom Profumo di Fiori Eau de Parfum
50mL ¥11,300 / 100mL ¥15,200 (Both prices exclude tax)
Released on Wednesday, September 2, 2020
Stores that carry the product≫≫https://www.latelierdesparfums.jp/shops?brand=GUCCI
About the Gucci Bloom Collection】
This fragrance collection was created by Alessandro Michele with the concept of being true to yourself and the freedom to be your natural self, in the hope that women with diverse personalities will blossom like flowers and live fulfilling lives.
■Gucci Bloom Eau de Parfum
The original fragrance of "Gucci Bloom". A white floral fragrance reminiscent of a garden bursting with vibrant diversity, blended with three noble and rare flowers: jasmine bud, tuberose, and Rangoon creeper.
■Gucci Bloom Acqua di Fiori Eau de Parfum
A fragrance celebrating the vitality and vigor of youth and friendship. While remaining true to the original scent, the blend of bright and fresh green galbanum and juicy, blossoming blackcurrant buds creates a refreshing, light, and green scent that will lift your spirits.
■Gucci Bloom Nettere di Fiori Eau de Parfum
Inspired by a woman full of mysterious and sensual charm. The original fragrance is blended with the feminine floral scent of rose and osmanthus and a mysterious woody scent, resulting in a sensual and deep chypre floral note.
About the "Gucci Bloom" collection≫≫https://www.latelierdesparfums.jp/brands/gucci/bloom
Click here for company press release details
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