Back when lipsticks didn't come in stick form, women would take a solid rouge with their index finger (or ring finger) and gently apply it to their lips to add color. Applying lipstick, or the act of "applying rouge," is not something that is "applied" on a flat surface, but rather applied to the lips as an accent color. "Applying rouge" was a gesture that made women exceptionally beautiful; it "infused" light, color, and invisible sensuality into the expression.
This sense of drama is what SUQQU's new lip items pursue. Rather than simply adding color to the lips, the new lipstick uses a dewy liquid to create a luster that highlights a person's inner self. The lineup offers two finishes: FOG and GLOW. Introducing a liquid lip color range featuring accent colors that bring out the most beautiful side of women.
A liquid lip color that's fresh, adheres well, and maintains a mature luster. It's a liquid lip color that adds a touch of sensuality.
SUQQU's oil technology and film-forming materials deliver excellent color adhesion and comfort. Comfortable yet dramatic. These 14 colors will enhance the value of your lips.
■Feature 1: Strong color payoff and amazing lightness
The first thing that will surprise you is the lightness and comfort, made possible by SUQQU's specialty oil technology. The light, mousse-like texture spreads effortlessly, providing smooth, even color coverage. After a few minutes, the oil evaporates, forming a thin film of color that fits perfectly on the lips. The colorant spreads into a thin film with high dispersibility, achieving uniform, high-density color payoff. There's less stickiness and other stress, so you can enjoy the color exactly as you see it.
■Feature 2: High adhesion, for long-lasting smoothness
We focused on the film-forming materials contained in mascara. By mixing a high-viscosity oil with this film-forming material, which adheres well but tends to harden, we pursued a new finish that adheres well but doesn't harden or become crispy, and keeps the color smooth.
■Feature 3: A sophisticated luster that suits adults, unique to SUQQU. 14 colors in two textures.
"FOG" has a misty finish, while "GLOW" has a soft glow. You can find the color of the season and your own accent color.
7 colors with a soft mist.
Contains more film-forming ingredients than GLOW, making it less likely to smudge.
Color variations
(From left)
01. Azukiame - AZUKIAME: A dull red that is perfect for autumn and winter and looks great on any skin tone.
02 Maibeni: A refreshing and bright fruity red with an exquisite balance of blue and red.
03 Wataichigo: A chic rose with a slight dullness that brings out a mature sensuality.
04 Hanasou: A sophisticated pink-beige that goes well with both formal and casual outfits.
05 Oujikuka: A mature orange-amber like ripe fruit that suits any skin tone.
06 Kinuzome: A snow beige with a whitish skin tone that gives a relaxed feel.
07 Houjiro: A warm brown that is extremely warm and deep and blends well with the skin.
SUQQU Comfort Lip Fluid Fog
Number of colors: 7 new colors Price: 5,000 yen each (excluding tax)
Release date: Friday, September 4, 2020
7 colors with a soft luster.
Contains more oil than FOG, enhancing the moist luster and creating a shine that is not too flashy.
Color variations
(From left)
01. Akatsumugi -AKATSUMUGI: A vibrant primary red that becomes the center of attention with just one coat.
02 MUSUBISHU: A soft and warm fig red reminiscent of fig fruit.
03 HANAIKADA: A gently sweet pure coral that gives an impression of innocence and purity.
04 IROGURE: A chic ochre brown that is intelligent and sophisticated and suits everyone.
05 YUUHI: A dewy orange that is fresh and refreshing and overflowing with lustre.
06 FUJISHIZUKU: A purplish aquatic berry that enhances a mature glow.
07 HANAGUMORI: A dull, modern grayish purple that creates a seasonal look.
SUQQU Comfort Lip Fluid Glow
Number of colors: 7 new colors Price: 5,000 yen each (excluding tax)
Release date: Friday, September 4, 2020
Click here for the Comfort Lip Fluid (Fog Glow) special page:
https://www.suqqu.com/product/comfort-lip-fluid/
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