SUQQU's radiance reaches new, unwavering heights. Transform even time into a radiant glow and saturate skin with moisture. SUQQU is proud to say that this concept has brought a sense of "liberation" to adult makeup. Maturity is not a negative thing, but rather a radiance that illuminates the inner self. SUQQU's most popular cream foundation has evolved even further in Fall 2020.

The entire formula has been meticulously revised to further pursue the precision and fineness of the radiance. By reducing the powdery feel of the pigment, we have achieved a "powderless" finish that blends more smoothly into the skin, while also increasing comfort.

The ever-changing luster remains the same, but beauty is more precise. SUQQU believes that luxury is a source of envy and a sign of challenge, and now the luster they aimed for is here.

The maturing luster becomes more precise, delicate, and blends into a luster.

SUQQU The Cream Foundation
Every stage of "every changing luster" is further enhanced and beautiful. The rich formula allows skin to breathe comfortably and deeply. The most delicate and luxurious new cream foundation in SUQQU's history has been born.

Evolution 1: Blends smoothly into the skin for a powderless glow
By applying an amino acid derivative coating to all pigments, the texture has evolved to be moist and less powdery. There is no feeling of powder floating, and the finish feels even more unified. It feels smooth and soft on the skin, blending in with it to give a glow that seems to melt into it.

Evolution 2: Contains 2 new types of domestically produced beauty moisturizing extracts, for a total of 13 types
[New] Green tea extract, silk protein
Phellodendron bark (Amberghei bark), olive leaf, cherry leaf, camellia seed, angelica root, okra fruit (phytohyaluron), yuzu peel, apple fruit, kelp, Alpinia speciosa leaf, Angelica keiskei leaf

Evolution 3: 12 color variations to find the skin tone you're looking for
Available in 12 colors, you can precisely choose your preferred skin tone to match a delicate radiance.

■ A changing radiance that stays beautiful even over time.
■ For skin that is full of moisture and a radiant glow. Contains moisturizing ingredients (hydrolyzed collagen/hyaluronic acid)

SUQQU The Cream Foundation

The Cream Foundation
Release date: Friday, September 4, 2020
Capacity: 30g Shades: 12 in total Price: 10,000 yen each (excluding tax)
[SPF25・PA++] 020, 110, 120, 210, 220
[SPF20・PA++] 025, 030, 035
[SPF25・PA+++] 040, 140
[SPF30・PA+++] 150, 160


Wisdom gleaned from the "itabake" (board brush) used in Japanese dance. With one quick brush, achieve even greater shine.

Foundation Brush
A special brush has been created for the new foundation that will be the face of SUQQU, with a generous amount of bristles shaped like a large, wide board. Inspired by the "itabake" (board brush) used in makeup for Kabuki and Japanese dance. The brush's shape smoothly conforms to the contours and curves of your face, preventing streaks and creating a beautiful, sheer glow with just one stroke. Its size fits comfortably in the palm of your hand, with a secure grip. This brush further refines the shine of your foundation.

After applying foundation to three areas - forehead, nose, and the high points of your cheeks - glide the brush along your skin to spread it.

SUQQU Foundation Brush
Release Date: Friday, September 4, 2020
Price: ¥5,000 (excluding tax)
A sheer, silky shine and high coverage. This intense concealer blends seamlessly into your skin, smoothly concealing the inconsistencies of adulthood.

Intense Cover Concealer
SUQQU's pursuit of base makeup is to bring out a "natural radiance" and create a clean, beautiful impression. To make everyone's skin appear beautiful. However, it's also true that adults have secrets they want to hide, such as age spots and dark circles caused by everyday fatigue. That's where SUQQU's radiant glow comes in, providing "high coverage without the heavy feel." While maintaining SUQQU's fundamental principle of adding radiance, this concealer is richly formulated with pigments for reliable coverage. The uniquely blended silky powder creates a delicate, sheen like thin silk. Its smooth, melting texture ensures smooth coverage and lasts for a long time. This concealer, packed with all the essential features you'll need, enhances your beautiful glow for an even more satisfying finish.

Product Features
Feature 1: High coverage, yet a sheer, sheer, sheer finish
SUQQU's commitment to sheen ensures a delicate finish without the feeling of high coverage. Formulated with "SUQQU Original Silky Powder," a unique blend of three different powders, including 100% silk powder, it achieves a natural, lustrous, non-pearl finish.

Feature 2: Rich, firm "melt-on skin coating oil"
This oil has a firm, honey-like texture. It melts instantly with body heat upon application and spreads smoothly. The richly formulated pigments adhere tightly to the skin, keeping the color even and even.

Feature 3: Easy-to-use applicator, sophisticated packaging
The thin, flocked applicator holds just the right amount. You can freely adjust the amount to cover specific spots or spread it over a wide area.

Color variations






SUQQU Intense Cover Concealer
Release date: Friday, September 4, 2020
Capacity: 6g Number of shades: 7 Price: 5,000 yen each (excluding tax)

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