Start with what you can do, with what's close at hand, and take an "ethical" approach.
Aiming for a richer life in a sustainable society.
Have you heard of "ethical" consumption, which has been a hot topic in recent years? Simply put, it refers to "ways of thinking and efforts that consider the global environment, people, and society, while valuing limited resources and striving for a sustainable and richer life."

Ethical consumption is not limited to the oft-discussed field of fashion (trendy clothes), but is also attracting a lot of attention in the field of beauty. "Organic cosmetics," which are becoming mainstream these days, are actually an example of ethical consumption.

So, in this article, we'll focus on organic cosmetics, which not only make you look beautiful, but also contribute to the environment and society!

This time, we interviewed Omata Chihiro, who works as a stylist at the popular Omotesando salon CIECA. and has also attracted attention for her makeup videos and introductions to trendy cosmetics. While modeling herself and doing her own makeup, Omata shared with us the appeal of organic cosmetics, her favorite items, and her recommended makeup looks for this summer.

Here are some excerpts from this app-exclusive article.

Update your natural brown makeup for summer!
Create a modern summer look with subtle color and shine

Natural yet sophisticated makeup creates a healthy, eye-catching, and alluring look. "Even with natural makeup, simply adjusting the color and brightness of the glitter can instantly make your usual brown makeup look more dazzling! A fresh, moisturizing lip gloss with a seasonal feel adds a touch of radiance and cuteness to your lips," says Omata.

Next, we'll show you the steps to complete your makeup look, from bare-faced to fully realized. A must-see for those who are tired of their current makeup style or want to try trendy makeup!

【HOW TO MAKE-UP! 】

STEP 01_Prepare your skin with sun protection and toning

《Products Used》
A_chant a charm UV Face & Body Protector (sunscreen for face and body)
B_FEMMUE Everglow Cushion (foundation)
C_MIMC Mineral Concealer


Apply A to bare skin, blending it all over. A is not only a great sunscreen, essential this season, but can also be used as a makeup base, and its refreshing texture means there's no squeakiness.

Next, gently pat B all over your face, and with just a light, thin application, you can brighten and brighten your entire face, achieving healthy-looking skin.

Finally, dab C on areas of concern such as blemishes, acne scars, and around the corners of your mouth to fine-tune your skin texture.


Compared to when you're not doing anything, your skin will look more radiant, brighter, and more translucent. This season, elevated base items that fit snugly against your bare skin are a must.

STEP 02_ Use accent colors to add a seasonal touch to your eyes

《Products Used》
D_to/one Long Lash Mascara
E_to/one Pedal Eyeshadow 28
F_naturaglace Eyebrow Powder 01 Olive Gray




Use E to add a touch of color! The subtle shimmer on your eyelids creates a natural, sparkling look that's perfect for summer.


The glitter shines every time you blink, creating a naturally translucent look for your eyes.


For your eyebrows, use Color F only on the ends and beginnings of your eyebrows, matching the tone to your hair color. If your hairstyle allows your eyebrows to be seen, you can also use a brush to lift the hairs to add dimension. The basic rule for choosing eyebrow color is to match your hair color at the time. This time, I chose an olive gray mixed with gray tones to match my slightly lighter hair color.

STEP 03_Get the perfect glossy lips with a statement red lip

《Products Used》
G_rms beauty Lipstick Love Char
H_to/one Pedal Essence Gloss 11 (Lip Gloss)




Finally, an advanced technique is to use any remaining G on your cheeks as a blush. The key is to use a color that blends in so well that it looks like you're wearing blush, tightening the entire face and creating a rosy look.

Omata's latest daily makeup look is complete!

"This is a recipe for summer brown makeup that I recommend you try every day." (Omata)



Try natural brown makeup this summer! Transform your look into a loveable one using brown cosmetics that create a soft and gentle look.

In the second half of the article, we'll introduce Omata's recommended organic cosmetics this season and her reasons for choosing them.

Available exclusively on the FASHION HEADLINE app.

＞＞Read the full article here＜＜

Chihiro Omata
Chihiro Omata is a popular stylist at the popular salon CIECA. in Omotesando. In addition to hair, she is also popular for her cosmetics introduction videos and trend-setting fashion and cosmetics posts, and has over 30,000 followers on Instagram.
Instagram: @cieca.omc

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