On April 11, Matsuya Co., Ltd. announced the details of its renovation plan for the new Matsuya Ginza store. This is the first major renovation at the store in 12 years since the full-scale renovation in 2001. While some sales areas are already open, renovations of core areas, such as the women's clothing department, will begin in stages starting in May of this year. The grand opening is scheduled for September.
The renovations have four main objectives: to evolve the "Ginza Specialty Store" to further strengthen the advantages of the Ginza location; to lay the groundwork for a growth strategy leading up to the store's 150th anniversary in fiscal 2019; to improve floor mobility; and to adapt to the changing business area. The renovations will cover all seven floors, excluding the men's clothing section on the fifth floor, the restaurant on the eighth floor, and the rooftop. The area will cover approximately 7,000 square meters, with a total renovation cost of approximately 3 billion yen.
A key focus is the Louis Vuitton store, which will be undergoing its first major renovation since the store's opening. In addition to a complete renovation of the first and second floors, the third floor will be expanded, increasing the sales floor area by approximately 1.5 times. A men's department will be located there, aiming to become the top store in Japan. The Louis Vuitton façade will extend from the top eight floors of the store, emphasizing its position as a Ginza landmark. The second-floor international fashion zone will be themed "Fashion Trend Pursuit Floor." Roger Vivier will open its first store in eastern Japan. The third floor will see the relocation of handbags from the second floor, and the introduction of Repetto. At the same time, the career sports department will be strengthened and reorganized to attract more customers. The lingerie department will be relocated from the third floor to the fourth floor, and the women's clothing selection will be reorganized to target mature women. New brands such as Fabiana Filippi, Cividini, and Jil Sander Navy will be featured. Renovations of the sixth floor women's clothing section and the seventh floor living room section were completed in February of this year. The food section on the first basement floor has also been remodeled to include a lifestyle-oriented section. Matsuya aims to achieve sales of approximately 57 billion yen (up 4% from the previous year) in the year following the renovation.
The renovations have four main objectives: to evolve the "Ginza Specialty Store" to further strengthen the advantages of the Ginza location; to lay the groundwork for a growth strategy leading up to the store's 150th anniversary in fiscal 2019; to improve floor mobility; and to adapt to the changing business area. The renovations will cover all seven floors, excluding the men's clothing section on the fifth floor, the restaurant on the eighth floor, and the rooftop. The area will cover approximately 7,000 square meters, with a total renovation cost of approximately 3 billion yen.
A key focus is the Louis Vuitton store, which will be undergoing its first major renovation since the store's opening. In addition to a complete renovation of the first and second floors, the third floor will be expanded, increasing the sales floor area by approximately 1.5 times. A men's department will be located there, aiming to become the top store in Japan. The Louis Vuitton façade will extend from the top eight floors of the store, emphasizing its position as a Ginza landmark. The second-floor international fashion zone will be themed "Fashion Trend Pursuit Floor." Roger Vivier will open its first store in eastern Japan. The third floor will see the relocation of handbags from the second floor, and the introduction of Repetto. At the same time, the career sports department will be strengthened and reorganized to attract more customers. The lingerie department will be relocated from the third floor to the fourth floor, and the women's clothing selection will be reorganized to target mature women. New brands such as Fabiana Filippi, Cividini, and Jil Sander Navy will be featured. Renovations of the sixth floor women's clothing section and the seventh floor living room section were completed in February of this year. The food section on the first basement floor has also been remodeled to include a lifestyle-oriented section. Matsuya aims to achieve sales of approximately 57 billion yen (up 4% from the previous year) in the year following the renovation.
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