KOLOR has been selected as the featured designer for the 84th PITTI IMMAGINE UOMO, the world's largest men's fashion trade fair, held in Florence, Italy. Damir Doma has also been selected as the guest designer for the PITTI W_WOMAN PRECOLLECTION, which will be held concurrently. PITTI IMMAGINE UOMO will run from June 18th to 21st. Event director Lapo Cianchi commented on the two brands, "KOLOR and Damir Doma represent two completely different stories and cultures. However, they share a common mindset for developing their brands. The basis for their strong business experience is likely their unique creative inspiration, which is unconventional in its focus on current mainstream fashion trends."