To commemorate the opening of Isetan Shinjuku's new shop, Isetan Seed, which will open on September 2nd in the women's goods section on the first floor of the main building, Isetan Shinjuku will be selling, for a limited time only, items from "RE:STANDARD," a collaboration between Nanananana, a Japanese accessory brand also popular at Isetan Shinjuku, and contemporary artist Ida Yukimasa.
▲nana-nana x YUKIMASA IDA "RE:STANDARD" TEE
(Sizes: S, M, L, XL/Colors: White, Black) 7,000 yen each (excl. tax)
*On sale for a limited time from Wednesday, September 2nd to Tuesday, September 15th
nana-nana x YUKIMASA IDA "RE:STANDARD" TOTE BAG
(Sizes: S, M, L / Colors: White, Black) (S) 7,000 yen (excluding tax) (M) 9,000 yen (excluding tax) (L) 12,000 yen (excluding tax)
*On sale for a limited time from Wednesday, September 2nd to Tuesday, September 15th
About the "RE:STANDARD" project
"RE:STANDARD" is a donation collaboration project between
-Comment-
■
We value "working with people we find attractive, regardless of race or gender," and we believe that this is only natural. As the BLACK LIVES MATTER anti-discrimination movement grows, I wanted to create more environments in Japan where people can speak out against discrimination. I also wanted to create an opportunity for people to think about it on a continuous basis, rather than just as a passing phase. When I thought about this, Ida Yukimasa was the first person who came to mind, and I reached out to him.
■Ida Yukimasa
I believe that artists are like a mirror of the world, and that art and expression lie in how we pose questions based on an understanding of the current changes in the world and society. However, at the root of everything, there must be hope. I continued to think about what kind of social contribution I could make, especially in times like these, and have decided to contribute, however small, to this donation project.
-Profile of Ida Yukimasa-
Born in Tottori Prefecture in 1990. Contemporary artist. He has participated in the VOCA Exhibition 2016, and in the same year won the Special Jury Prize at the CAF Awards, sponsored by the Contemporary Art Foundation. In 2017 he became the youngest person to participate in the Leonardo DiCaprio Foundation Auction. The consistent theme of his work is "a once-in-a-lifetime encounter," expressing the never-to-be-repeated "now." He is based in Tokyo and is expanding his activities overseas, developing a variety of expressions, including not only two-dimensional but also three-dimensional works.
The
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