Global fitness brand Reebok has welcomed designer Kohei Okita of fashion brand VAINL ARCHIVE to the special apparel collection "Reebok eightyone" for Spring/Summer 2020. This is the second season collection following the first Spring/Summer collection, and will include the "PREMIER PUMP PARIS" from Reebok's Pump series, as well as apparel items tailored for Fall/Winter, which will be released sequentially from August 28, 2020.


This second season sees the long-awaited debut of the "PREMIER PUMP PARIS," a model equipped with Reebok's proprietary fitting technology, "The Pump" (pictured, on sale September 18th). This model was released as a running shoe in 2007 and became popular at the time for its stunning combination of sleek, stylish design and sporty coloring. To achieve the "sense of strangeness" that Okita advocates for in this collection, the "PREMIER PUMP PARIS" also features a "combination of different materials," resulting in a shoe with a unique texture. Additionally, the "CLUB C," which celebrates its 35th anniversary this year, has been added to the collection and is scheduled to be released at a later date.

▲PREMIER PUMP PARIS
Additionally, this apparel line is based on the three colors of black, grey, and grape, and features a bold design of the brand's iconic "vector" logo. The use of the logo used in the early 2000s is also a major departure from the first season, and many items tailored for autumn and winter will be available, including padded (Primaloft(R)) jackets, fleece, coach jackets, anoraks, hoodies, and more.

■Meticulously crafted items from "Reebok eightyone"


The designs of the "Reebok eightyone" collection, which launched in the Spring/Summer 2020 season, follow the ""sense of incongruity" hidden in the combination of fabric, color, and silhouette"" that is the core of "VAINL ARCHIVE" manufacturing, as Okita says, "The main purpose was to create a sense of "incongruity" among the many Reebok products, both past and present." In addition to the gray and black colors that were the base of the previous work, a deep grape color has been added to this latest work. The collection exudes an urban vibe that is rare for Reebok, and the use of different materials in each item creates a three-dimensional effect, resulting in a simple yet extremely unique finish.

"Reebok eightyone" is a collection that beautifully fuses sports and fashion through Okita's hand, and is a new sports mix style that Reebok is proposing together with him. Following the first collection, the visuals for this collection were also shot by New York-based photographer Jiro Konami, who has garnered attention both domestically and internationally.
●Special website URL: https://reebok.jp/classic/eightyone/

■The Concept of "Reebok eightyone"
Located in "Tokyo (Japan)," a city that is constantly attracting global attention for its fashion and the culture surrounding it, this collection project was launched based on the concept of "communicating a global bird's-eye view of Tokyo (Japan)" to the world. As international calls from Japan to the world and from the world to Japan are expected to increase dramatically, the name of this collection comes from the dialing code for "Tokyo (Japan)", "+81". Reebok will promote "Reebok eightyone", a fusion of sport and fashion, to the world as a new sports mix style proposed together with Okita.

■About Designer Okita Kohei

▲Okita Kohei
Born in 1976 in Tokyo. He launched his own brand, "VAINL ARCHIVE" in 2009, and has attracted attention both domestically and internationally as one of Japan's leading fashion brands. In 2018, he opened "SALT AND PEPPER," a gallery and concept shop of which he is the owner. He has previously worked on the designs of CLUB C and DAYTONA DMX as collaborations between Reebok and VAINL ARCHIVE.

■About Photographer Jiro Konami
Born in 1986. Photographer. From the beginning of his career, he continued to photograph his father for eight years, and his works capturing the exquisite bond between father and son have garnered high acclaim, winning him the Fuji Photo Salon Newcomer Award in 2010. He has published photobooks such as "Looking at My Father" in 2013, "personal memory" in 2014, "PARADISE TOKYO" in 2015, "GIMATAI" in 2017, "Straight, No chaser" in 2018, and "SCARS" in 2018. His major solo exhibitions include "complex and more" at the G/P FRONT LINE SHOW (Spiral garden) in 2011, "UK-curtain call" (KONICA MINOLTA Gallery) in 2012, "Loolong at my father" (Fuji film salon) in 2013, "GIMATAI" (Book Marc) in 2016, and "Straight, No chaser" (SALT AND PEPPER) and "SCARS" (common Gallery) in 2018. He has also participated in numerous group exhibitions. He has also worked on numerous fashion brands, magazines, advertisements, and artist photography. He moved his base of operations to New York in 2017. His work has been published in publications such as The New York Times and Interview Magazine. Since 2020, he has been affiliated with cameraclub, an agency that brings together cutting-edge photographers.

■20FW Reebok eightyone product overview


Name: PREMIER PUMP PARIS
●Product number/color (from left in the photo):
[FX3033] Shady gray/khaki/the blues
[FX3034] Khaki/Boulder brown/Trek gray
●Size: 23.0cm - 30.0cm (unisex)
●Store price: 17,600 yen (tax included)
*This product is scheduled to be released on Friday, September 18th.


Name: 81 HOODIE
●Item number/color (from top of photo):
[GK6888] White
[GK6889] Black
●Sizes: J/S, J/M, J/L, J/O, J/XO, J/2XO, J/3XO (Unisex)
●Store price: 12,100 yen (tax included)


Name: 81 WOVEN ANORAK
●Item number/color (from left in the photo):
[GK6880] Midnight Shadow
[GK6881] Cold Gray
[GK6882] Black
●Sizes: J/S, J/M, J/L, J/O, J/XO, J/2XO, J/3XO (Unisex)
●Store price: 15,400 yen (tax included)


Name: 81 WOVEN PT (81 Woven Pants)
●Item number/color (from left in the photo):
[GK6890] Midnight Shadow
[GK6891] Cold Gray
[GK6892] Black
●Sizes: J/S, J/M, J/L, J/O, J/XO, J/2XO, J/3XO (Unisex)
●Store price: 13,200 yen (tax included)


Name: 81 LS TEE (81 Long Sleeve T-shirt)
●Item number/color: (from top of photo)
[GK6883] Matte Silver
[GK6884] True Gray
●Sizes: J/S, J/M, J/L, J/O, J/XO, J/2XO, J/3XO (Unisex)
●In-store selling price: 9,339 yen (tax included)


Name: 81 TEE 2
●Item number/color: (from top of photo)
[GK6899] Midnight Shadow
[GK6900] Black
●Sizes: J/S, J/M, J/L, J/O, J/XO, J/2XO, J/3XO (Unisex)
●Store price: 6,589 yen (tax included)

Name: 81 SOCK
●Item number/color: (from left of photo)
[GK5478] Pure Gray
[GK5479] CH Solid Grey
●Sizes: S, M, L (Unisex)
●In-store price: 2,519 yen (tax included)
●Release date: Friday, August 28, 2020, and onwards

●Retail locations:
・Reebok Online Shop (https://reebok.jp)
・Reebok Store Shibuya
・Reebok Classic Store (Harajuku, HEP FIVE, DiverCity Tokyo Plaza, Abeno HOOP, LaLaport Tachikawa Tachihi, Yokohama Vivre, LaLaport Nagoya Minato Akursu)
・Reebok Fit Hub (LaLaport EXPOCITY)
・SALT AND PEPPER / atmos-tokyo.com / all BILLY'S stores / all SHIPS stores / Sneakersnstuff Tokyo Store・ZOZOTOWN (http://zozo.jp/shop/reebok/)
・Rakuten Fashion (https://brandavenue.rakuten.co.jp/ba/shop-reebok/)
・Locondo (https://www.locondo.jp/shop/in-shop/SREB1055D)
*Products and size availability may vary by store.



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