From May 13th to 21st, a pop-up store will be open on the second floor of Isetan Shinjuku to showcase the limited-edition "Flash Collection" by Marianne Fay, the new designer for Dutch denim brand DENHAM.

The collection features a colorful palette inspired by the main line's SS13 theme, "Music Festival." It features cool colors, including various shades of blue inspired by Kyoto's Sumi-nagashi dyeing technique. 26 styles will be available exclusively at this pop-up event. The main price ranges are: leather jacket ¥100,590, tunic ¥18,690, pants ¥29,190, bag ¥24,990, and shoes ¥49,140.

Marianne worked at ALEXANDER McQUEEN until 2005. After working for Karen Millen, Aquascutum, and All Saints, she took on the role of designer in charge of Denham's women's line from the 2013-14 Autumn/Winter collection.