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英語: "Whytelist," an online flea market using Facebook accounts operated by Whiteboard Inc. (headquarters: Shibuya-ku, Tokyo), changed its name to "LISTOR" and underwent a redesign on April 24th.
LISTOR is a flea market-style social networking service where users can set up their own stores on the site and share and buy and sell unwanted or favorite items. Utilizing Facebook's social graph, the service makes it easy for friends connected through common hobbies or work to trade with each other. As part of the redesign, the minimum selling price for items has been increased from 370 yen to 5,000 yen, and users are now required to select a "brand" when registering an item. An iPhone app that allows users to easily set up a store in as little as one minute has also been launched.
After operating its existing site for about a year, Whiteboard redesigned its website in response to strong demand for fashion items and with the aim of revamping its brand image. The company raised funds at the end of last year through a third-party allotment of approximately 50 million yen to Mitsubishi UFJ Capital and Venture United. Going forward, the company says it will focus on developing commerce services in the accelerating smartphone sector.