BASE Inc. has issued a third-party allotment of new shares worth approximately 23 million yen, with underwriters including partyfactory Inc. (CEO: Kazuma Ieiri), East Ventures (Partners: Batara Eto and Taiga Matsuyama), and individual investors.

BASE, operated by the company, is a "smart e-commerce" service that allows anyone to easily create an online store with credit card payments, completely free of charge. An online store is created the moment a member registers, and users can open the store by listing their products. The ease of use, requiring no special skills or fees, has garnered attention. Since its release on November 20, 2012, the number of registered stores has exceeded 10,000 in less than a month, with a total product value of over 300 million yen (as of December 31, 2012).

With this capital increase, the company plans to release a smartphone app, improve its payment solution, enhance and clarify the management screen, and hire new BASE management staff, with the goal of achieving annual merchandise volume of 1 billion yen.