Parisian accessory brand AGATHA PARIS has appointed British model and TV personality Alexa Chang as this year's brand muse.

Agatha Paris recognizes Chang's individuality not only as a fashion icon but also as an independent woman. Having been named the best-dressed woman of her generation by Mode magazine, the brand aims to enhance its appeal to younger generations.

The brand will also release its first accessory collection featuring Alexa, "AGAT' YOU," on the 26th. The bracelet collection features approximately 200 slide charms (priced from 3,150 to 9,450 yen) and approximately 70 belts (priced from 3,150 to 15,750 yen), allowing customers to freely combine them.

Alexa was born in Hampshire, England in 1983. She gained fame as a model and MTV presenter in the United States. She has appeared on the covers of famous magazines such as Vogue and Elle, collaborated with Mulberry and Lacoste, and was named British Style Icon for three consecutive years at the British Fashion Awards, hosted by the British Fashion Council.