Folli Follie promotes campaign with peel-off ads

Dec 18, 2012

From the 17th to the 23rd, peel-off advertisements for the watch and jewelry brand Folli Follie are being displayed in the underground passageways of Tokyo Metro Shinjuku Station and Osaka Metro Midosuji Line Umeda Station, Shinsaibashi Station, and Namba Station. Posters showcasing the new winter collection, "Winter Wonder," feature clover heart-shaped cards, Folli Follie's signature motif, which can be peeled off by anyone. Each card includes information about the "Winter Wonder" campaign (until the 21st), in which customers can receive an original pouch with purchases of 31,500 yen or more, as well as special offers on the online shopping site. Folli Follie, which means "enthusiastic" in Italian, opened its first shop in Athens, Greece, in 1982. The brand entered the Japanese market in 1995 and has since opened stores around the world, including in New York and Hawaii. Currently, the brand has expanded to 480 sales outlets in 24 countries around the world, including the UK, France, China and Russia, and has adopted a "full fashion concept" in which Folli Follie jewelry and watches each have a synergistic effect.
くまがいなお
  • Folli Follie peel-off advertisements on Tokyo Metro and Osaka Metro
  • Four hearts form a clover
  • The heart-shaped card can be easily removed and contains information about campaigns and online shopping sites.
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