F organics, developed by Mash Beauty Lab Co., Ltd., will release a new skincare line on August 26th. *Pre-release at Cosme Kitchen and BEPLE by Cosme Kitchen on August 19th
 

Fulfilled skin. Guide me.
 
When you were a child, what kind of adult did you want to be?
A wonderful person. A beautiful person. A cheerful person. A strong person. Someone who always has a smile on their face. A happy person.
At first, it may have been important to others to think of us that way,
but as we cried, wavered, and laughed, we learned that it is up to us to decide those things.
And now, as an adult,
when I replace "person" with "skin,"
I feel a thrill, as if I've discovered another version of myself, the person I'll be living with forever.
Wonderful skin. Beautiful skin.
Bright, strong, happy skin.
Filled with goodness, always beside me, gently encouraging me.
I want my precious skin, which is another version of me, to rest well every night.
I want it to immerse itself in high-quality moisture, take deep breaths,
be protected at all times by a captivating, lustrous film.
I want you to relax, stay soft, and stay healthy.
And I want you to keep your eyes on me, as we'll be living together for the rest of our lives.
This is what I can do to make that happen. What I can do starting today.
 
 
 
 
 
 
 
Profile of Kawakami Mieko
Born in Osaka Prefecture. In 2007, her debut novel, "Watashi Rate in Teeth, or the World," was nominated for the 137th Akutagawa Prize.
The same year, she won the Encouragement Award at the 1st Waseda University Tsubouchi Shoyo Grand Prize. In 2008, she won the 138th Akutagawa Prize for "Milk and Eggs."
In 2009, she won the 14th Nakahara Chuya Prize for her poetry collection, "At the Front, Touching, Touching, Soraeewa."
In 2010, she won the 2009 Minister of Education, Culture, Sports, Science and Technology's Art Encouragement Prize for New Artists and the 20th Murasaki Shikibu Literary Prize for "Heaven."
In 2013, she won the 43rd Takami Jun Prize for her poetry collection "Water Jug." She won the 49th Tanizaki Junichiro Prize for her short story collection "Love Dreams and Things."
In 2016, she won the Watanabe Junichi Literary Prize for "Akogare." She was selected for the Granta Best of Young Japanese Novelists 2016 for "Proof of Marie's Love." Her many other works include "All Midnight Lovers," "The Horned Owl Flies at Dusk," co-authored with Murakami Haruki, and the short story collection "Wisteria and Three Women."
She served as the editor-in-chief of the "Waseda Bungaku Supplement: Women's Edition." Her latest full-length novel, "Summer Story," won the 73rd Mainichi Publishing Culture Award.
 
 
 
CALMING LINE
 
F organics, the popular lotion that has been the No. 1 seller at Cosme Kitchen for six consecutive years*, is pleased to announce the launch of its new Cosmos-certified skincare line, "CALMING LINE," designed to address any skin condition. *Based on in-house research conducted from January 1 to December 10, 2019. The ideal is stable, firm, and radiant skin. Skin irritation, which often feels sudden, doesn't occur suddenly; rather, it develops gradually. This new calming line recognizes, responds to, and supports these signs. Pursuing a formula that addresses any skin condition, the line features carefully selected domestic ingredients and a deeply relaxing fragrance, earning it Organic Cosmos certification. The containers are also crafted from quartz glass, which creates a unique texture. Through this product, Effe Organic will convey the message it wishes to deliver to its customers along with the lovely words of author Kawakami Mieko.
<About Products>
 
 
Effe Organic Calming Oil 30mL 4,500 yen (excl. tax)
 
This oil serum has an exquisitely balanced texture that is smooth yet full, and is designed to blend seamlessly into the skin. Organic camellia seed oil thoroughly replenishes oil in skin prone to weakened barrier function, supporting moisturizing and barrier functions and restoring a healthy sebum balance, leaving skin appearing bright and radiant.

Effe Organic Calming Lotion 120mL 3,500 yen (excl. tax)
 
The high-quality moisture from carefully selected plants gently blends into skin, even those with a weakened barrier function, penetrating deep into the stratum corneum. A nourishing lotion that quickly moisturizes and maintains hydration. Ingredients extracted from organic Bupleurum*1 and licorice root*1 lead to skin with smooth texture and a translucent appearance*2, and continued use will leave your skin brimming with moisture.
*1 Skin conditioning ingredients (Bupleurum falcatum flower/leaf extract, glycyrrhizinate dipotassium)
*2 Care that provides moisture and maintains transparency
 
 
 
Effe Organic Calming Cream 40g 4,500 yen (excl. tax)
This cream has a soft, melting texture that is quickly absorbed into the skin, gently holding it in place. It provides the skin with the right amount of moisture and oil, and with continued use it helps to regulate the "moisture balance" and support the skin's barrier function. Achieve plump, soft skin that is full of moisture.
 
Castle Glass
 
A glass container that exudes a soft light and a sense of transparency within its whiteness. It exudes a sense of dignity and stability. It makes you feel as if you are enveloped in gentleness. And it exudes a subtle allure. The container used this time is "Castle Glass."
One of the attractions of Castle Glass is its unique manufacturing method, which gives it a texture that cannot be expressed with paint. What's more, it is produced in an electric furnace known as a non-polluting melting furnace, so it is produced in a factory that emits little CO2 and does not compromise on environmental considerations.
 
Cosmos Certification
 
An international standard for organic and natural cosmetics that was established in 2010 to unify the organic certification standards of European countries.
・Promote the use of organic farming and raw materials that respect biodiversity
・Use natural ingredients obtained in a recyclable manner and environmentally friendly products
・Practice manufacturing that is considerate of humans and the global environment
・Develop products in line with the concept of "green chemistry" (an environmental movement that considers the impact on ecosystems and proposes a sustainable and growing form of science and industry).
 
 
■BRAND SITE: https://f-organics.jp/
■Instagram: https://www.instagram.com/forganics_jp/
 
Click here for company press release details
 

Fulfilled skin. Guide me.
When you were a child, what kind of adult did you want to be?
A wonderful person. A beautiful person. A cheerful person. A strong person. Someone who always has a smile on their face. A happy person.
At first, it may have been important to others to think of us that way,
but as we cried, wavered, and laughed, we learned that it is up to us to decide those things.
And now, as an adult,
when I replace "person" with "skin,"
I feel a thrill, as if I've discovered another version of myself, the person I'll be living with forever.
Wonderful skin. Beautiful skin.
Bright, strong, happy skin.
Filled with goodness, always beside me, gently encouraging me.
I want my precious skin, which is another version of me, to rest well every night.
I want it to immerse itself in high-quality moisture, take deep breaths,
be protected at all times by a captivating, lustrous film.
I want you to relax, stay soft, and stay healthy.
And I want you to keep your eyes on me, as we'll be living together for the rest of our lives.
This is what I can do to make that happen. What I can do starting today.

Profile of Kawakami Mieko
Born in Osaka Prefecture. In 2007, her debut novel, "Watashi Rate in Teeth, or the World," was nominated for the 137th Akutagawa Prize.
The same year, she won the Encouragement Award at the 1st Waseda University Tsubouchi Shoyo Grand Prize. In 2008, she won the 138th Akutagawa Prize for "Milk and Eggs."
In 2009, she won the 14th Nakahara Chuya Prize for her poetry collection, "At the Front, Touching, Touching, Soraeewa."
In 2010, she won the 2009 Minister of Education, Culture, Sports, Science and Technology's Art Encouragement Prize for New Artists and the 20th Murasaki Shikibu Literary Prize for "Heaven."
In 2013, she won the 43rd Takami Jun Prize for her poetry collection "Water Jug." She won the 49th Tanizaki Junichiro Prize for her short story collection "Love Dreams and Things."
In 2016, she won the Watanabe Junichi Literary Prize for "Akogare." She was selected for the Granta Best of Young Japanese Novelists 2016 for "Proof of Marie's Love." Her many other works include "All Midnight Lovers," "The Horned Owl Flies at Dusk," co-authored with Murakami Haruki, and the short story collection "Wisteria and Three Women."
She served as the editor-in-chief of the "Waseda Bungaku Supplement: Women's Edition." Her latest full-length novel, "Summer Story," won the 73rd Mainichi Publishing Culture Award.
CALMING LINE
F organics, the popular lotion that has been the No. 1 seller at Cosme Kitchen for six consecutive years*, is pleased to announce the launch of its new Cosmos-certified skincare line, "CALMING LINE," designed to address any skin condition. *Based on in-house research conducted from January 1 to December 10, 2019. The ideal is stable, firm, and radiant skin. Skin irritation, which often feels sudden, doesn't occur suddenly; rather, it develops gradually. This new calming line recognizes, responds to, and supports these signs. Pursuing a formula that addresses any skin condition, the line features carefully selected domestic ingredients and a deeply relaxing fragrance, earning it Organic Cosmos certification. The containers are also crafted from quartz glass, which creates a unique texture. Through this product, Effe Organic will convey the message it wishes to deliver to its customers along with the lovely words of author Kawakami Mieko.
<About Products>

Effe Organic Calming Oil 30mL 4,500 yen (excl. tax)
This oil serum has an exquisitely balanced texture that is smooth yet full, and is designed to blend seamlessly into the skin. Organic camellia seed oil thoroughly replenishes oil in skin prone to weakened barrier function, supporting moisturizing and barrier functions and restoring a healthy sebum balance, leaving skin appearing bright and radiant.

Effe Organic Calming Lotion 120mL 3,500 yen (excl. tax)
The high-quality moisture from carefully selected plants gently blends into skin, even those with a weakened barrier function, penetrating deep into the stratum corneum. A nourishing lotion that quickly moisturizes and maintains hydration. Ingredients extracted from organic Bupleurum*1 and licorice root*1 lead to skin with smooth texture and a translucent appearance*2, and continued use will leave your skin brimming with moisture.
*1 Skin conditioning ingredients (Bupleurum falcatum flower/leaf extract, glycyrrhizinate dipotassium)
*2 Care that provides moisture and maintains transparency

Effe Organic Calming Cream 40g 4,500 yen (excl. tax)
This cream has a soft, melting texture that is quickly absorbed into the skin, gently holding it in place. It provides the skin with the right amount of moisture and oil, and with continued use it helps to regulate the "moisture balance" and support the skin's barrier function. Achieve plump, soft skin that is full of moisture.
Castle Glass
A glass container that exudes a soft light and a sense of transparency within its whiteness. It exudes a sense of dignity and stability. It makes you feel as if you are enveloped in gentleness. And it exudes a subtle allure. The container used this time is "Castle Glass."
One of the attractions of Castle Glass is its unique manufacturing method, which gives it a texture that cannot be expressed with paint. What's more, it is produced in an electric furnace known as a non-polluting melting furnace, so it is produced in a factory that emits little CO2 and does not compromise on environmental considerations.
Cosmos Certification
An international standard for organic and natural cosmetics that was established in 2010 to unify the organic certification standards of European countries.
・Promote the use of organic farming and raw materials that respect biodiversity
・Use natural ingredients obtained in a recyclable manner and environmentally friendly products
・Practice manufacturing that is considerate of humans and the global environment
・Develop products in line with the concept of "green chemistry" (an environmental movement that considers the impact on ecosystems and proposes a sustainable and growing form of science and industry).
■BRAND SITE: https://f-organics.jp/
■Instagram: https://www.instagram.com/forganics_jp/
Click here for company press release details
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