On September 2, 2020, "ISETAN Seed -Daily index-," based on the concept of a "daily life library that expands your everyday life," will open on the first floor of the Isetan Shinjuku Main Building.
A new shopping style for a new era.
Based on customer feedback such as "Department stores are so large that I don't know where everything is," "I want something, but I can't find it," and "I want to avoid staying for too long," the area concept is a "guide map for connecting," and it is a new space where customers can encounter products. It offers approximately 1,300 items from approximately 100 brands carefully selected from each floor of Isetan Shinjuku.
Three Keys to "Connecting"
1. Connecting customers more quickly with the best items
We select the best brands and items for everyday use from across the entire Isetan Shinjuku store. Even if you don't have a specific brand in mind, stopping by this shop is a space that offers new encounters.
2. Connecting customers more deeply with stories and backgrounds
This is a place where you can not only purchase the products on display, but also discover what you're looking for by learning about the background and story of the products.
3. Connecting customers more widely with each floor and online
If you're not sure where to go in Isetan, stop by this shop first. Once you've found the item you're looking for, we'll guide you to the store floors and online site to further expand your horizons.
About the shop name "ISETAN Seed -Daily index-"
Leaves that change color with the seasons. Seeds that become beginnings and continue into the future. We have thought of each and every item, which can be a trigger for you to get to know Isetan, as a seed. In the forest of various items that is Isetan Shinjuku, we aim to be a shop where you can pick seeds that will create triggers and connections.
ISETAN Seed –Daily index - Available items
Food & drink, travel cosmetics, daily care items, stationery, digital gadgets, books, fashion goods, etc.
ISETAN Seed –Daily index - Available brands
[Food & drink] Isetan FOODIE's selection of 100 beloved foods
[Travel cosmetics] Uka, Davines, John Masters Organics, Bear, etc.
[Daily care items] THE, Laundress, Marvis, Nakata Hanger, Hippopotamus, etc.
[Stationery] Lamy, Fabriano Bottega Veneta, Troyleven, etc.
[Digital gadgets] Beats, Bang & Olufsen, etc.
[Books] Selected by Ginza Tsutaya Books
[Fashion goods] Anya, Hindmarch, Labelled, Nananana, etc.
ISETAN Seed –Daily index - New brands (approximately 50 brands)
Polaroid, Simplis, Tow and Flow, Happy Plugs, Dream Gear, Moji Power, etc.
ISETAN Seed –Daily index - Examples of products
LOLA JAMES HARPER Candle 6,800 yen (excluding tax) *Exclusive to Isetan Shinjuku store
A fragrance to commemorate the store opening will be released from the fragrance brand of Rami Mekdachi, a creator with a wide range of skills including photographer and musician.
MARVIS Travel Set 3,600 yen (excluding tax) *Pre-sale at Isetan Shinjuku store
Marvis is a popular Italian brand known for its stylish packaging. The White Toothbrush from the hugely popular Japan-exclusive "Travel Set" will be released first at Isetan Shinjuku.
Fabriano Boutique> 24-Color Watercolor Pencil Set 7,400 yen (excluding tax)
Fabriano Boutique, the luxury stationery brand from Italy that was also loved by Michelangelo, will now be available at our permanent store.
＜FRANCE LUXE＞Ponytail Tube (8 pieces) 2,300 yen (excl. tax) *Isetan Shinjuku store exclusive
Customers can freely select their own ponytail tubes, a popular item from the American hair accessory brand ＜FRANCE LUXE＞.
＜yumiko iihoshi porcelain＞Plate (w230×h38mm) 3,300 yen (excl. tax)
We will be offering a series of tableware from ＜Yumiko Iihoshi Porcelain＞, which is handmade by artisans at potteries all over Japan, produced in collaboration with Kimura Glass Shop in Yushima, Tokyo.
◆information◆
A special page for "ISETAN Seed –Daily index-" will open on Wednesday, August 26th at 10:00 AM.
https://www.mistore.jp/shopping/women
Click here for company press release details
A new shopping style for a new era.
Based on customer feedback such as "Department stores are so large that I don't know where everything is," "I want something, but I can't find it," and "I want to avoid staying for too long," the area concept is a "guide map for connecting," and it is a new space where customers can encounter products. It offers approximately 1,300 items from approximately 100 brands carefully selected from each floor of Isetan Shinjuku.
Three Keys to "Connecting"
1. Connecting customers more quickly with the best items
We select the best brands and items for everyday use from across the entire Isetan Shinjuku store. Even if you don't have a specific brand in mind, stopping by this shop is a space that offers new encounters.
2. Connecting customers more deeply with stories and backgrounds
This is a place where you can not only purchase the products on display, but also discover what you're looking for by learning about the background and story of the products.
3. Connecting customers more widely with each floor and online
If you're not sure where to go in Isetan, stop by this shop first. Once you've found the item you're looking for, we'll guide you to the store floors and online site to further expand your horizons.
About the shop name "ISETAN Seed -Daily index-"
Leaves that change color with the seasons. Seeds that become beginnings and continue into the future. We have thought of each and every item, which can be a trigger for you to get to know Isetan, as a seed. In the forest of various items that is Isetan Shinjuku, we aim to be a shop where you can pick seeds that will create triggers and connections.
ISETAN Seed –Daily index - Available items
Food & drink, travel cosmetics, daily care items, stationery, digital gadgets, books, fashion goods, etc.
ISETAN Seed –Daily index - Available brands
[Food & drink] Isetan FOODIE's selection of 100 beloved foods
[Travel cosmetics] Uka, Davines, John Masters Organics, Bear, etc.
[Daily care items] THE, Laundress, Marvis, Nakata Hanger, Hippopotamus, etc.
[Stationery] Lamy, Fabriano Bottega Veneta, Troyleven, etc.
[Digital gadgets] Beats, Bang & Olufsen, etc.
[Books] Selected by Ginza Tsutaya Books
[Fashion goods] Anya, Hindmarch, Labelled, Nananana, etc.
ISETAN Seed –Daily index - New brands (approximately 50 brands)
Polaroid, Simplis, Tow and Flow, Happy Plugs, Dream Gear, Moji Power, etc.
ISETAN Seed –Daily index - Examples of products
LOLA JAMES HARPER Candle 6,800 yen (excluding tax) *Exclusive to Isetan Shinjuku store
A fragrance to commemorate the store opening will be released from the fragrance brand of Rami Mekdachi, a creator with a wide range of skills including photographer and musician.
MARVIS Travel Set 3,600 yen (excluding tax) *Pre-sale at Isetan Shinjuku store
Marvis is a popular Italian brand known for its stylish packaging. The White Toothbrush from the hugely popular Japan-exclusive "Travel Set" will be released first at Isetan Shinjuku.
Fabriano Boutique> 24-Color Watercolor Pencil Set 7,400 yen (excluding tax)
Fabriano Boutique, the luxury stationery brand from Italy that was also loved by Michelangelo, will now be available at our permanent store.
＜FRANCE LUXE＞Ponytail Tube (8 pieces) 2,300 yen (excl. tax) *Isetan Shinjuku store exclusive
Customers can freely select their own ponytail tubes, a popular item from the American hair accessory brand ＜FRANCE LUXE＞.
＜yumiko iihoshi porcelain＞Plate (w230×h38mm) 3,300 yen (excl. tax)
We will be offering a series of tableware from ＜Yumiko Iihoshi Porcelain＞, which is handmade by artisans at potteries all over Japan, produced in collaboration with Kimura Glass Shop in Yushima, Tokyo.
◆information◆
A special page for "ISETAN Seed –Daily index-" will open on Wednesday, August 26th at 10:00 AM.
https://www.mistore.jp/shopping/women
Click here for company press release details
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