Beautiful People will be holding an event called "EDOMAE KAIHOKU," based on the 2013 Spring/Summer theme "EDOMAE TRAD," from April 24th to 30th at the "TOKYO Kaihoku" area in the Center Park on the second floor of the Isetan Shinjuku store.

A collaboration T-shirt, supervised by director Yamada Yoji and Shochiku, featuring a famous line from Tora-san's "It's Tough Being a Man" as its motif, will be released in advance. The design uses gradient prints, flocked prints, and embroidery to match the image of the line, and the "It's Tough Being a Man" logo is printed on the back of the neckline.

A showpiece "Tora-san set" will also be specially commercialized for this event. The store will sell men's jackets (81,900 yen) and pants (36,750 yen), as well as women's chester coats (80,900 yen), pants (36,750 yen), baggy shirts (35,700 yen), and belly warmer skirts (24,150 yen). The store will also feature a complete reproduction of the "Tora-san Hat" (12,600 yen), a collaboration between hat brand CA4LA and "Otoko wa Tsurai yo." Additionally, the store will be releasing pre-release "Edo Kiriko Bangles" (31,500 yen) made by artisans and "Edo Kiriko Pattern Vinyl Umbrellas" (1,575 yen) featuring designs inspired by Edo Kiriko's "Shippo" motif. A limited edition "Rice Cracker Assortment" (2,100 yen) will be available, featuring rice crackers from the confectionery brand Ganko Shokunin wrapped in an original furoshiki wrapping cloth.