Amorepacific Japan Co., Ltd. will launch the "Blueberry Line," a skincare line from innisfree, a cosmetics brand born from the natural bounty of Jeju Island, Korea, from its popular "Superfood Series." The new line uses blueberries, a superfood rich in beauty ingredients, exclusively on the company's official online store from August 24, 2020.
In addition to the online-only "Blueberry Line," the following two items will be available in stores in Japan, the official online store, the Rakuten Ichiba store, and Amazon.co.jp from September 1, 2020.
innisfree's "Superfood Series" is a skincare line created with the concept of providing a simple, rational, and beautiful lifestyle. The "Blueberry Line," now available in Japan, is one of the most popular lines in Korea. It conditions skin with the basic skincare steps of "cleansing, toning, and moisturizing" to leave it feeling fresh and radiant. The stylish, clean packaging is popular with people of all ages and genders. It offers simple skincare for busy modern people.
To commemorate the product's launch, the first 200 customers who purchase any two products from the "Blueberry Line" will receive a special gift.
Also, on Tuesday, September 1, 2020, the "Cherry Blossom Line" will introduce "Cherry Blossom Mist," a mist lotion that provides easy hydration, and the popular "Vivid Cotton Series" will introduce "Vivid Cotton Stick," offering vibrant color and a light application. With the heat still lingering in September, why not try Innisfree's new products to effortlessly achieve beauty?
Blue Jewel: Blueberries
Often cited as a prime example of superfoods, blueberries are often likened to a "blue jewel" or a "purple gift from God" because each small, blue-purple fruit is packed with nutrients that are beneficial for health and beauty.
One of the reasons blueberries have attracted attention is their high antioxidant properties. Blueberries are the source of the fruit's blue-purple color and are known for containing more antioxidants than other berries, including anthocyanin, a type of polyphenol, as well as vitamins E, C, &beta-carotene, chlorogenic acid, and flavonoids, as well as minerals (especially zinc and manganese).
Features of the "Blueberry Line"
Three Pillars: Raw, Simple, and Neat
The "Superfood Series" utilizes ingredients to propose skincare and lifestyles that are (Raw), simple (Simple), and sophisticated (Neat).
About the Ingredients of the "Blueberry Line"
Innisfree's "Blueberry Line" uses blueberries lovingly grown on a farm in Aewol-eup, western Jeju Island. Blueberries are harvested between June and August when they are ripe and at their peak nutritional value, and then transformed into an extract using green brewing.
Green brewing extraction is a plant extracting method specifically for the "Superfood Series." The extract is extracted slowly, repeatedly, and over time, without applying heat or pressure, to preserve the nutrients contained in the superfoods, and then processed into cosmetic ingredients.
The skincare products in the "Blueberry Line," which use this blueberry extract generously, leave your skin feeling hydrated and hydrated, with moisture reminiscent of freshly picked blueberries.
Special offer for the first 200 customers
The "Blueberry Line" will go on sale from Monday, August 24, 2020. We have prepared a wonderful gift for the first 200 customers. : Purchase any two products from the Blueberry Line and receive two Innisfree Jeju tasting bars and a mask sheet as a gift
・C Blossom Tone Up Cream 10mL
・SVP Clay Mask 2X 10mL
・My Real Squeeze Mask Sheet EX AC
Blueberry Line Product Introduction
How to Use Blueberry Line
The Blueberry Line consists of six items based on the basic skincare steps of cleansing, toning and moisturizing.
Blueberry Balancing Cleansing Water
A cleansing water that envelops and gently removes makeup and impurities
1. Gently removes with Micellar Technology
Micellar technology is a technology that utilizes micelles, particles so tiny they are invisible to the naked eye. Micelles attract only oily impurities such as makeup and excess sebum, trapping them inside and removing them. It protects moisture while providing gentle cleansing.
2. Weakly acidic, similar to bare skin
It is said that when skin becomes alkaline or acidic, its ability to protect against external stimuli decreases. It maintains the pH level of healthy skin (pH 4.5 to 6.5).
3. Contains blueberry extract*
Contains blueberry extract*. Leads to fresh, moisturized skin.
4. Also for sensitive skin
Plant-derived skin-conditioning ingredients Centella asiatica extract and Houttuynia cordata extract help to condition sensitive skin for a healthy look.
*Lowbush blueberry fruit extract (moisturizing ingredient)
Blueberry Balancing 5.5 Cleanser
A mildly acidic foam cleanser that gently removes dirt with soft lather and cleanses without leaving skin feeling tight.
1. Gently wash your face with mildly acidic lather
The soft, slightly acidic foam, similar to that of bare skin, gently envelops the skin, removing impurities and leaving it healthy and clean.
2. Contains blueberry extract*
Contains blueberry extract*, which leaves skin moisturized and hydrated.
* Lowbush blueberry fruit extract (moisturizing ingredient)
Blueberry Balancing Skin
A lotion full of the benefits of blueberries*1 that charges with moisture, leaving skin healthy and hydrated
1. A smooth, moisturizing lotion
A lotion with a smooth texture that penetrates deep into the skin*2. Apply multiple times depending on your skin's condition, such as the level of dryness at the time, to leave your skin soft and hydrated.
2. Contains blueberry extract*1
Contains blueberry extract*1. It leaves your skin hydrated, fresh, and healthy, reminiscent of freshly picked blueberries.
3. Weakly acidic, similar to bare skin
It is said that when skin becomes alkaline or acidic, its ability to protect against external stimuli decreases. It maintains the pH level of healthy skin (pH 4.5 to 6.5).
*1 Lowbush blueberry fruit extract (moisturizing ingredient) *2 Down to the stratum corneum
Blueberry Balancing Lotion
A moisturizing lotion full of the benefits of blueberry*1 that quickly absorbs and envelops the skin, leaving it healthy and hydrated.
1. A moisturizing lotion that quickly absorbs and envelops the skin. The light texture blends easily into the skin, and triple hyaluronic acid*2 keeps skin moisturized for hours.
2. Contains blueberry extract*1
Contains blueberry extract*1. It leaves skin hydrated, fresh, and healthy, reminiscent of freshly picked blueberries.
3. Weakly acidic, similar to bare skin
It is said that when skin becomes alkaline or acidic, its ability to protect against external stimuli decreases. It maintains the pH level of healthy skin (pH 4.5 to 6.5).
4. For sensitive skin
Plant-derived skin-conditioning ingredients Centella asiatica extract and Houttuynia cordata extract help to condition sensitive skin for a healthy look.
*1 Lowbush blueberry fruit extract (moisturizing ingredient)
*2 Sodium hyaluronate, hyaluronic acid, hydrolyzed hyaluronic acid (all moisturizing ingredients)
Blueberry Balancing Cream
A cream full of the benefits of blueberry* that prevents dryness and leads to smooth, healthy skin
1. A moisturizing cream that comfortably envelops your skin
The comfortable cream texture gently envelops the skin, preventing the evaporation of essential moisture and oil. It leaves skin moist, smooth, and inviting to touch, without leaving a sticky feeling.
2. Contains blueberry extract*
Contains blueberry extract*. It leaves skin brimming with moisture, fresh, and healthy, reminiscent of freshly picked blueberries.
3. Weakly acidic, similar to bare skin
It is said that when skin becomes alkaline or acidic, its ability to protect against external stimuli decreases. It maintains the pH level of healthy skin (pH 4.5 to 6.5).
* Lowbush blueberry fruit extract (moisturizing ingredient)
Blueberry Balancing Watery Sun Cream
Sunscreen that is as light as water and non-sticky, with little to no white cast and a finish that blends well with the skin
1. Feels as light as water
This water-based cream spreads smoothly and lightly on the skin, for a light feel that makes you forget you're even wearing sunscreen.
2. Blocks UV rays during the day
With SPF45 / PA+++, it protects your skin from UV rays during the day and prevents blemishes and freckles caused by sunburn.
3. Contains plant-derived skincare ingredients
Contains plant-derived skincare ingredients*2, including blueberry extract*1. Protects skin from dryness and keeps it healthy.
*1 Lowbush blueberry fruit extract (moisturizing ingredient)
*2 Salvia hispanica seed extract (moisturizing ingredient), Centella asiatica extract, Houttuynia cordata extract (all skin conditioning)
New product information
In addition to the online-only "Blueberry Line," the following two items will be available from Tuesday, September 1st, 2020 in stores throughout Japan, the official online shop, the Rakuten Ichiba store, and Amazon.co.jp.
Vivid Cotton Stick
A lip tint stick with vivid color payoff and a light, cotton-like application feel
1. The best of both lipstick and lip tint! This lip tint stick combines the vivid color of lipstick with the long-lasting power of a lip tint.
2. Cotton-like application and finish
Not only does it apply so lightly and comfortably that you'll forget you're wearing it, but it also leaves a soft, matte finish reminiscent of cotton.
Cherry Blossom Mist
A mist-type lotion containing cherry blossom leaf extract*1A quick spray replenishes fresh moisture, leading to cherry blossom skin*2
1. Moisturizes skin with cherry blossom leaf extract*1
Contains cherry blossom leaf extract*1 from Jeju Island to moisturize dry and dull skin, leading to cherry blossom skin*2.
2. Prevents dryness with betaine and hyaluronic acid for extra moisture
The naturally derived moisturizing ingredients betaine and hyaluronic acid create a moisture barrier around the skin, preventing dryness.
They also add a glow.
3. Fine mist
Featuring a spray pump that sprays a fine mist. You can moisturize anytime, anywhere when you're concerned about dryness.
*1 Somei-Yoshino cherry leaf extract (moisturizing ingredient) *2 Smooth and radiant skin
About Innisfree
Innisfree was launched in January 2000 as a cosmetics brand that utilizes the blessings of Jeju Island, a pristine island overflowing with untouched nature that is also registered as a UNESCO World Heritage Site. It pursues healthy beauty and has gained support, especially from the millennial generation, as an easy-to-use and approachable brand. The company operates over 1,700 stores in 17 locations worldwide, and in Japan, after opening its first store in Omotesando, Tokyo in March 2018, it has expanded to six stores in Tokyo, five stores in the Nagoya-Osaka area, and Hokkaido in October. After opening a store in the Kyushu area in March 2020, it opened its 14th store, the Yokohama Joinus store, in June, marking its first store in Kanagawa Prefecture.
Website: https://www.innisfree.com
Instagram: @innisfreejapan
Twitter: @innifreejapan
Click here for company press release details
In addition to the online-only "Blueberry Line," the following two items will be available in stores in Japan, the official online store, the Rakuten Ichiba store, and Amazon.co.jp from September 1, 2020.
innisfree's "Superfood Series" is a skincare line created with the concept of providing a simple, rational, and beautiful lifestyle. The "Blueberry Line," now available in Japan, is one of the most popular lines in Korea. It conditions skin with the basic skincare steps of "cleansing, toning, and moisturizing" to leave it feeling fresh and radiant. The stylish, clean packaging is popular with people of all ages and genders. It offers simple skincare for busy modern people.
To commemorate the product's launch, the first 200 customers who purchase any two products from the "Blueberry Line" will receive a special gift.
Also, on Tuesday, September 1, 2020, the "Cherry Blossom Line" will introduce "Cherry Blossom Mist," a mist lotion that provides easy hydration, and the popular "Vivid Cotton Series" will introduce "Vivid Cotton Stick," offering vibrant color and a light application. With the heat still lingering in September, why not try Innisfree's new products to effortlessly achieve beauty?
Blue Jewel: Blueberries
Often cited as a prime example of superfoods, blueberries are often likened to a "blue jewel" or a "purple gift from God" because each small, blue-purple fruit is packed with nutrients that are beneficial for health and beauty.
One of the reasons blueberries have attracted attention is their high antioxidant properties. Blueberries are the source of the fruit's blue-purple color and are known for containing more antioxidants than other berries, including anthocyanin, a type of polyphenol, as well as vitamins E, C, &beta-carotene, chlorogenic acid, and flavonoids, as well as minerals (especially zinc and manganese).
Features of the "Blueberry Line"
Three Pillars: Raw, Simple, and Neat
The "Superfood Series" utilizes ingredients to propose skincare and lifestyles that are (Raw), simple (Simple), and sophisticated (Neat).
About the Ingredients of the "Blueberry Line"
Innisfree's "Blueberry Line" uses blueberries lovingly grown on a farm in Aewol-eup, western Jeju Island. Blueberries are harvested between June and August when they are ripe and at their peak nutritional value, and then transformed into an extract using green brewing.
Green brewing extraction is a plant extracting method specifically for the "Superfood Series." The extract is extracted slowly, repeatedly, and over time, without applying heat or pressure, to preserve the nutrients contained in the superfoods, and then processed into cosmetic ingredients.
The skincare products in the "Blueberry Line," which use this blueberry extract generously, leave your skin feeling hydrated and hydrated, with moisture reminiscent of freshly picked blueberries.
Special offer for the first 200 customers
The "Blueberry Line" will go on sale from Monday, August 24, 2020. We have prepared a wonderful gift for the first 200 customers. : Purchase any two products from the Blueberry Line and receive two Innisfree Jeju tasting bars and a mask sheet as a gift
・C Blossom Tone Up Cream 10mL
・SVP Clay Mask 2X 10mL
・My Real Squeeze Mask Sheet EX AC
Blueberry Line Product Introduction
How to Use Blueberry Line
The Blueberry Line consists of six items based on the basic skincare steps of cleansing, toning and moisturizing.
Blueberry Balancing Cleansing Water
A cleansing water that envelops and gently removes makeup and impurities
1. Gently removes with Micellar Technology
Micellar technology is a technology that utilizes micelles, particles so tiny they are invisible to the naked eye. Micelles attract only oily impurities such as makeup and excess sebum, trapping them inside and removing them. It protects moisture while providing gentle cleansing.
2. Weakly acidic, similar to bare skin
It is said that when skin becomes alkaline or acidic, its ability to protect against external stimuli decreases. It maintains the pH level of healthy skin (pH 4.5 to 6.5).
3. Contains blueberry extract*
Contains blueberry extract*. Leads to fresh, moisturized skin.
4. Also for sensitive skin
Plant-derived skin-conditioning ingredients Centella asiatica extract and Houttuynia cordata extract help to condition sensitive skin for a healthy look.
*Lowbush blueberry fruit extract (moisturizing ingredient)
Blueberry Balancing 5.5 Cleanser
A mildly acidic foam cleanser that gently removes dirt with soft lather and cleanses without leaving skin feeling tight.
1. Gently wash your face with mildly acidic lather
The soft, slightly acidic foam, similar to that of bare skin, gently envelops the skin, removing impurities and leaving it healthy and clean.
2. Contains blueberry extract*
Contains blueberry extract*, which leaves skin moisturized and hydrated.
* Lowbush blueberry fruit extract (moisturizing ingredient)
Blueberry Balancing Skin
A lotion full of the benefits of blueberries*1 that charges with moisture, leaving skin healthy and hydrated
1. A smooth, moisturizing lotion
A lotion with a smooth texture that penetrates deep into the skin*2. Apply multiple times depending on your skin's condition, such as the level of dryness at the time, to leave your skin soft and hydrated.
2. Contains blueberry extract*1
Contains blueberry extract*1. It leaves your skin hydrated, fresh, and healthy, reminiscent of freshly picked blueberries.
3. Weakly acidic, similar to bare skin
It is said that when skin becomes alkaline or acidic, its ability to protect against external stimuli decreases. It maintains the pH level of healthy skin (pH 4.5 to 6.5).
*1 Lowbush blueberry fruit extract (moisturizing ingredient) *2 Down to the stratum corneum
Blueberry Balancing Lotion
A moisturizing lotion full of the benefits of blueberry*1 that quickly absorbs and envelops the skin, leaving it healthy and hydrated.
1. A moisturizing lotion that quickly absorbs and envelops the skin. The light texture blends easily into the skin, and triple hyaluronic acid*2 keeps skin moisturized for hours.
2. Contains blueberry extract*1
Contains blueberry extract*1. It leaves skin hydrated, fresh, and healthy, reminiscent of freshly picked blueberries.
3. Weakly acidic, similar to bare skin
It is said that when skin becomes alkaline or acidic, its ability to protect against external stimuli decreases. It maintains the pH level of healthy skin (pH 4.5 to 6.5).
4. For sensitive skin
Plant-derived skin-conditioning ingredients Centella asiatica extract and Houttuynia cordata extract help to condition sensitive skin for a healthy look.
*1 Lowbush blueberry fruit extract (moisturizing ingredient)
*2 Sodium hyaluronate, hyaluronic acid, hydrolyzed hyaluronic acid (all moisturizing ingredients)
Blueberry Balancing Cream
A cream full of the benefits of blueberry* that prevents dryness and leads to smooth, healthy skin
1. A moisturizing cream that comfortably envelops your skin
The comfortable cream texture gently envelops the skin, preventing the evaporation of essential moisture and oil. It leaves skin moist, smooth, and inviting to touch, without leaving a sticky feeling.
2. Contains blueberry extract*
Contains blueberry extract*. It leaves skin brimming with moisture, fresh, and healthy, reminiscent of freshly picked blueberries.
3. Weakly acidic, similar to bare skin
It is said that when skin becomes alkaline or acidic, its ability to protect against external stimuli decreases. It maintains the pH level of healthy skin (pH 4.5 to 6.5).
* Lowbush blueberry fruit extract (moisturizing ingredient)
Blueberry Balancing Watery Sun Cream
Sunscreen that is as light as water and non-sticky, with little to no white cast and a finish that blends well with the skin
1. Feels as light as water
This water-based cream spreads smoothly and lightly on the skin, for a light feel that makes you forget you're even wearing sunscreen.
2. Blocks UV rays during the day
With SPF45 / PA+++, it protects your skin from UV rays during the day and prevents blemishes and freckles caused by sunburn.
3. Contains plant-derived skincare ingredients
Contains plant-derived skincare ingredients*2, including blueberry extract*1. Protects skin from dryness and keeps it healthy.
*1 Lowbush blueberry fruit extract (moisturizing ingredient)
*2 Salvia hispanica seed extract (moisturizing ingredient), Centella asiatica extract, Houttuynia cordata extract (all skin conditioning)
New product information
In addition to the online-only "Blueberry Line," the following two items will be available from Tuesday, September 1st, 2020 in stores throughout Japan, the official online shop, the Rakuten Ichiba store, and Amazon.co.jp.
Vivid Cotton Stick
A lip tint stick with vivid color payoff and a light, cotton-like application feel
1. The best of both lipstick and lip tint! This lip tint stick combines the vivid color of lipstick with the long-lasting power of a lip tint.
2. Cotton-like application and finish
Not only does it apply so lightly and comfortably that you'll forget you're wearing it, but it also leaves a soft, matte finish reminiscent of cotton.
Cherry Blossom Mist
A mist-type lotion containing cherry blossom leaf extract*1A quick spray replenishes fresh moisture, leading to cherry blossom skin*2
1. Moisturizes skin with cherry blossom leaf extract*1
Contains cherry blossom leaf extract*1 from Jeju Island to moisturize dry and dull skin, leading to cherry blossom skin*2.
2. Prevents dryness with betaine and hyaluronic acid for extra moisture
The naturally derived moisturizing ingredients betaine and hyaluronic acid create a moisture barrier around the skin, preventing dryness.
They also add a glow.
3. Fine mist
Featuring a spray pump that sprays a fine mist. You can moisturize anytime, anywhere when you're concerned about dryness.
*1 Somei-Yoshino cherry leaf extract (moisturizing ingredient) *2 Smooth and radiant skin
About Innisfree
Innisfree was launched in January 2000 as a cosmetics brand that utilizes the blessings of Jeju Island, a pristine island overflowing with untouched nature that is also registered as a UNESCO World Heritage Site. It pursues healthy beauty and has gained support, especially from the millennial generation, as an easy-to-use and approachable brand. The company operates over 1,700 stores in 17 locations worldwide, and in Japan, after opening its first store in Omotesando, Tokyo in March 2018, it has expanded to six stores in Tokyo, five stores in the Nagoya-Osaka area, and Hokkaido in October. After opening a store in the Kyushu area in March 2020, it opened its 14th store, the Yokohama Joinus store, in June, marking its first store in Kanagawa Prefecture.
Website: https://www.innisfree.com
Instagram: @innisfreejapan
Twitter: @innifreejapan
Click here for company press release details
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