Re-Style, located on the 3rd floor of the Isetan Shinjuku Main Building, will be reborn under a new concept on August 19th. Aiming to become a people-centered platform that brings together a diverse range of evolving sensibilities, the store has completely redesigned its in-store layout and is now comprised of four zones centered around people, the strengths of department stores: "Curation Edit," "Stylist Edit," "Designer Edit," and "Customer Edit." These zones, which bring together a diverse range of evolving sensibilities, will meet the needs of customers who want to express themselves through fashion in a way that suits their values and sensibilities. In-store services will continue to utilize digital services and provide the "best customer experience" both online and offline.
Re-Style opened in March 1996, catering to fashion-conscious women. Since then, as a representative edit shop of "Every Day is New. Isetan Fashion," we have been proposing the world's latest fashions. With this refreshed reopening, we are revising our previous product-centered proposals to focus on people. We value "100 people, 100 ways" and "empathy and coincidence." We aim to be a place where multiple sensibilities can be encountered, meeting the needs of customers who want to discover a new version of themselves and seek new insights and styling suggestions.
"There are chance encounters that lead to mutual empathy" - Buyer and store manager discuss their thoughts on the new re-style. URL: https://www.mistore.jp/shopping/feature/women_f2/interview2_w.html
Four people-centered zones
1. "Curation Editing"
Buyers will select information that they can access in their jobs from their own perspective and create a product lineup based on a set theme. We are also involved in creating the space, including decorations and fixture layout.
★"THE POWER OF CHOICE" will be held from Wednesday, August 19th to Tuesday, September 1st. *See below for details and the attached release.
★"#this dress" will be held from Wednesday, September 2nd to Tuesday, September 15th. *Release date to be announced soon.
2. "Stylist Editing"
Stylists working in-store will assemble content through the filter of their own sensibilities and present it using their own power of communication and influence.
★"make my week curated by Mana Yamazaki" will be held from Wednesday, August 19th to Tuesday, September 1st. *See below for details
3. "Designer Edit": Introducing clothing and accessories purchased by Re-Style
Designers and creators will delve into the people, things, and events that influence their creations, and give presentations that include the background to the process from input to output.
★A close-up of "PHOTOCOPIEU" will be held from Wednesday, August 19th to Tuesday, September 1st.
4. "Customer Edit": A reservation-only salon in the center of Re-Style
Your assigned stylist will use their own sensibilities to suggest products from across the store that are tailored to each customer's lifestyle and requests (style of dressing, hobbies, thoughts, lifestyle, etc.).
Curation and editing / Opening event Wednesday, August 19th - Tuesday, September 1st "THE POWER OF CHOICE" ~ReStyle What we can do~
URL: https://www.isetan.mistore.jp/shinjuku/shops/women/restyle/shopnews_list/shopnews080211.html
Concept movie: https://www.youtube.com/watch?v=7e18Tmw4L8M
The first theme is "My thoughts on sustainability." 15 brands carried by ReStyle are participating. The event will feature limited edition items created with each designer's own sustainability story in mind, as well as vintage items purchased directly from overseas by buyers. With a total of over 100 items, this will be Re-Style's largest sustainability initiative to date.
There is no absolute "right" way to think about sustainability; it is a symbol of modern diversity, where different ways of thinking and stories are valued and are becoming the standard. This event will bring together a wide range of these elements. In terms of the environment and decoration, the event will feature art made from old clothes and decorations made from recycled materials. Re-Style will continue to offer a permanent selection of vintage items.
~Brands available~
AKIRANAKA
AKANE UTSUNOMIYA
CECILIE BAHNSEN
Chika Kisada
les Briqu’a* braque
leur logette
MAISON EUREKA
Mame Kurogouchi
MARINE SERRE
Merlette
mister it.
PHOTOCOPIEU
ROKH
Situationist
SUPER YAYA
&vintage
★Ethical action: This time, we've created ethical hangers! These hangers are made from banana paper and are embossed with "THE POWER OF CHOICE." They will be given as a gift to customers who purchase designated products.
Edited by Stylist / Opening Event August 19th (Wed) - September 1st (Tue) "Make my week curated by Mana Yamazaki"
URL: https://www.isetan.mistore.jp/shinjuku/shops/women/restyle/shopnews_list/shopnews07412.html
This is an irregular, limited-time event where Re-Style stylists use their own sensibilities and values as a filter to freely assort items, ideas, and information, and propose them to customers with passion. This time, the event will be curated by Yamazaki Mana, who enjoys changing the mood of everyday scenes by combining fashion and music. The theme is a week at home. In a space created to resemble Yamazaki's own home, she will introduce styling ideas centered around new autumn collections, tailored to three different occasions: Monday morning, Friday night, and Sunday afternoon, while playing music that will enhance your mood and featuring items that capture "your mood."
Click here for company press release details
Re-Style opened in March 1996, catering to fashion-conscious women. Since then, as a representative edit shop of "Every Day is New. Isetan Fashion," we have been proposing the world's latest fashions. With this refreshed reopening, we are revising our previous product-centered proposals to focus on people. We value "100 people, 100 ways" and "empathy and coincidence." We aim to be a place where multiple sensibilities can be encountered, meeting the needs of customers who want to discover a new version of themselves and seek new insights and styling suggestions.
"There are chance encounters that lead to mutual empathy" - Buyer and store manager discuss their thoughts on the new re-style. URL: https://www.mistore.jp/shopping/feature/women_f2/interview2_w.html
Four people-centered zones
1. "Curation Editing"
Buyers will select information that they can access in their jobs from their own perspective and create a product lineup based on a set theme. We are also involved in creating the space, including decorations and fixture layout.
★"THE POWER OF CHOICE" will be held from Wednesday, August 19th to Tuesday, September 1st. *See below for details and the attached release.
★"#this dress" will be held from Wednesday, September 2nd to Tuesday, September 15th. *Release date to be announced soon.
2. "Stylist Editing"
Stylists working in-store will assemble content through the filter of their own sensibilities and present it using their own power of communication and influence.
★"make my week curated by Mana Yamazaki" will be held from Wednesday, August 19th to Tuesday, September 1st. *See below for details
3. "Designer Edit": Introducing clothing and accessories purchased by Re-Style
Designers and creators will delve into the people, things, and events that influence their creations, and give presentations that include the background to the process from input to output.
★A close-up of "PHOTOCOPIEU" will be held from Wednesday, August 19th to Tuesday, September 1st.
4. "Customer Edit": A reservation-only salon in the center of Re-Style
Your assigned stylist will use their own sensibilities to suggest products from across the store that are tailored to each customer's lifestyle and requests (style of dressing, hobbies, thoughts, lifestyle, etc.).
Curation and editing / Opening event Wednesday, August 19th - Tuesday, September 1st "THE POWER OF CHOICE" ~ReStyle What we can do~
URL: https://www.isetan.mistore.jp/shinjuku/shops/women/restyle/shopnews_list/shopnews080211.html
Concept movie: https://www.youtube.com/watch?v=7e18Tmw4L8M
The first theme is "My thoughts on sustainability." 15 brands carried by ReStyle are participating. The event will feature limited edition items created with each designer's own sustainability story in mind, as well as vintage items purchased directly from overseas by buyers. With a total of over 100 items, this will be Re-Style's largest sustainability initiative to date.
There is no absolute "right" way to think about sustainability; it is a symbol of modern diversity, where different ways of thinking and stories are valued and are becoming the standard. This event will bring together a wide range of these elements. In terms of the environment and decoration, the event will feature art made from old clothes and decorations made from recycled materials. Re-Style will continue to offer a permanent selection of vintage items.
~Brands available~
AKIRANAKA
AKANE UTSUNOMIYA
CECILIE BAHNSEN
Chika Kisada
les Briqu’a* braque
leur logette
MAISON EUREKA
Mame Kurogouchi
MARINE SERRE
Merlette
mister it.
PHOTOCOPIEU
ROKH
Situationist
SUPER YAYA
&vintage
★Ethical action: This time, we've created ethical hangers! These hangers are made from banana paper and are embossed with "THE POWER OF CHOICE." They will be given as a gift to customers who purchase designated products.
Edited by Stylist / Opening Event August 19th (Wed) - September 1st (Tue) "Make my week curated by Mana Yamazaki"
URL: https://www.isetan.mistore.jp/shinjuku/shops/women/restyle/shopnews_list/shopnews07412.html
This is an irregular, limited-time event where Re-Style stylists use their own sensibilities and values as a filter to freely assort items, ideas, and information, and propose them to customers with passion. This time, the event will be curated by Yamazaki Mana, who enjoys changing the mood of everyday scenes by combining fashion and music. The theme is a week at home. In a space created to resemble Yamazaki's own home, she will introduce styling ideas centered around new autumn collections, tailored to three different occasions: Monday morning, Friday night, and Sunday afternoon, while playing music that will enhance your mood and featuring items that capture "your mood."
Click here for company press release details
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